What capabilities does a qualified new media operation need?

Personally, as a new media person, you should have three abilities, namely, learning ability, copywriting ability and communication ability.

1, the first is learning ability.

New media are dealing with the latest trends every day, such as PS, H5 live shows, editors, data forms, brain maps ... If there is no strong desire to learn, there will be many difficulties. In the process of serving customers, we often find that some users are WeChat official account operators, but they know nothing about WeChat public platform and the knowledge of third-party editors. All kinds of problems and solutions are not enough, and they are eager for direct help. If you don't have the ability to learn, you need the help of others to do everything, which will not only affect your work, but also be detrimental to your growth.

2, followed by copywriting ability.

Maybe you are not a content operator, but you should have basic writing skills. I once recruited a BD with good communication skills, but poor writing skills. Making an activity plan, editing and sorting out the contents, and making a commercial contract are also full of loopholes, and finally failed the probation period. Therefore, basic copywriting skills and official document writing are extra points in any position.

3. Third, communication skills.

There is a small editor in our company. I read her article during the interview. Pure writing is not a big problem. When asked how to promote these articles, she had no idea. She only said that the only requirement of the former boss was that every article must be sent to a circle of friends. As for how to receive advertisements and how to push each other, she has no idea at all. After coming over, I asked her to go to the teacher to do the course and join the mutual promotion group, so as to relieve all kinds of promotion channels except writing articles. Now she has changed from a pure editor to a real new media operation. She said that her previous work was more about exporting and handling, and now she has accumulated her own contacts and really learned more operational knowledge. In three classes, Huang Youmei said that operation is a basket, and on the one hand, mastering skills is far from enough.

1, the first is frame thinking.

Frame thinking is necessary in every field. From international trends to an activity, sorting out the key frames first will help you get closer to the results. There are two ways to realize frame thinking: top-down and bottom-up. The former is suitable for experienced operators and the latter is suitable for new operators. Many new operators can easily fall into odd jobs, but the results are not satisfactory every day. But if you make the result first, push back: what key things need to be done to achieve this result, list the important points, and do it around these key points, the result will not deviate.

2, followed by data thinking.

In the Internet, data is a mirror, which feeds back users' behaviors: the influence of activities, what kind of users like your products better, whether there are any problems in the registration process, the frequency of users' use of products, whether the articles are liked or not, and even whether users like your title or the content of your articles better. Excellent operators should learn to analyze the truth behind mining through these data, and optimize and improve your business model through data feedback.

3. Again, it is the core thinking.

There are many words to describe the core point: detonation, fulcrum and pain point. To put it bluntly, it is to find the core point of one thing. For example, doing a summit, the pain point may be the guests. If influential guests are invited, other guests, participants and media promotion will follow.

4. Finally, ecological thinking.

An excellent operator can't just stare at products, official WeChat accounts and new media, but also see the whole ecology. Internally, it depends on your product ecology, whether more roles can participate, output content, digest content and change content. Externally, you should see your competing products, upstream and downstream products in the industry, the platform you are attached to now and the state after five years and ten years.

Of course, if you want to have the above four kinds of thinking, you must develop good continuous learning ability, understand products, users, data, markets, channels, communication, brands and spiritual aesthetics ... Then you can make bigger games and multiply all resources together to maximize the value of resources.

First, methodology.

It is easy to learn, but not easy to master. There is naturally a big gap between those who have been in business for ten years and those who have worked for three years, if they are diligent enough. Many people who think things are particularly simple and even dabble in them will never become experts. Therefore, the action point of methodology should focus on practice, details, goals and results. In fact, the most basic operation module used in new media operation is content operation, such as an article, which specifically includes:

1, title

The title is half the battle. Good headlines and bad headlines are many times worse. For example, you can use word separation to refine the title.

2. Pictures

The more pictures the better, but you must be able to understand what you want to say. For example, the head portrait is definitely not copied casually on the internet, but carefully designed.

3. Text

The text is limited, and 1000 words is appropriate. Tens of thousands of words, no one will read unless your article is professional. The subtitle and writing style in the article are very particular, such as the so-called post-90 s style.

Step 4 guide attention

There's a lot of thought in it, so it's not just 135 to find an editor. Guides are also important.

5. Maintenance of messages

Not everything can be posted on the message. General news is too short, too watery and negative, which is not conducive to release.

The article is only the most basic point, but in general, we must pay attention to the idea of copywriting, the dialysis of users' psychology, every detail and even a punctuation mark. A top new media operator is absolutely careful and regards every article as his own work, so you will definitely make efforts. If you think so, it's hard to write badly.

Second, values.

Personally, I think values are more important. Taking this number as your own work is a completely different attitude from taking it as a task assigned to you, and the natural result is different. Attitude determines action.

Speaking of the cultivation of new media people, we can understand it from the following points:

1, mingle with users.

New media operation needs to use some basic games of community, because what you want most is fans, and community is the most direct way to gather fans, so you must unite with fans and go deep into users.

Step 2 be absorbed

In other words, put yourself in the other person's shoes. If you don't want to participate in an article or an activity yourself, why send it out?

3. Learning ability

I always feel that I am not doing well enough, and I always feel that there is a gap with others. This is just the beginning. I still have to study. It doesn't hurt to learn more.

4. Find a sense of accomplishment in small things

New media operations can easily reflect this. In fact, work is not to give you a promotion and salary increase, but a sense of accomplishment. An article, compared with the first time, what details have been improved, what effect has been produced as a result, and what problems can be improved in the future to find a sense of accomplishment. A little progress every day is a sense of accomplishment.

5, execution, practical work

Work is not spoken, it is done, and execution is the most critical.

6. Correct moral values

In fact, work is to be a man, which will naturally reflect human nature. Every job you have is your job, and your life is the process of being a man. After all, if you harm the interests of others, cheat, ignore the interests of users and ignore the social impact, you will have to pay the corresponding consequences. At least, in my opinion, a person with moral problems will never become a Daniel, even if he is rich again.

1, content.

Including self-writing, reprinting and submission (active submission and invitation to submit). Being able to handle content well is the most basic ability. Without good content, there will be no users, no income and no operation.

2. users.

Including user expansion and user promotion. On the one hand, we want to attract more users, on the other hand, we want to find ways to retain users, improve user activity, and finally prepare for transforming users.

3. income.

Including business design, implementation and completion. The content and foundation in front are laid, and then we can make money. On the one hand, we need to know enough commercialization methods, on the other hand, we need to design according to our own characteristics.

Second, the level of Tao.

Have operational thinking, methodology, execution, personality charm, can lead the team and successfully operate any product.

1, love.

Love is the premise of doing well. Only love will take the time to learn and persist.

2. Professional quality.

First, people are reliable. What is a reliable person? You can check it yourself. Second, do things reliably and do things well.

3. Operational thinking.

When the skill level mentioned above is achieved, you can become an independent person, but you can't become a handsome talent. A handsome man does not need to do things by himself, but he can command thousands of troops. Websites, apps, new media, and future artificial intelligence can all do well. Handsome people have operational thinking, drive the team through thinking and do things well. What is operational thinking? Maybe next time.

4. Personality charm.

Personality determines fate, and what really determines height is personality and character. Yes, the boss likes you very much and thinks you are loyal and reliable. Colleagues, colleagues also like you very much, and think you are a good person, easy to get along with and very enthusiastic. For subordinates, I think you are very capable and can lead everyone to make continuous progress.

Finally. About new media operation, dry goods, pink, content writing, paying attention to the public: traffic marketing.

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