Brand marketing knowledge that everyone must know.

Brand marketing knowledge that everyone must know.

What is brand marketing?

Brand marketing is a connector that connects products and consumers. Brand marketing is to make products and target consumers reach a mental understanding. You say that your product is very good, and consumers recognize it. You say that you are a leader and consumers recognize it, then this understanding is formed.

Brand marketing is consumer behavior.

Who are the target consumers? What do they need? Brand marketing is a science from consumer to consumer. Understanding consumers' psychology, including their willingness and behavior, is the first lesson of brand marketing.

2. Brand marketing is product marketing.

What does the product meet the needs of consumers? What attributes should we give the product, from function to experience to emotion, and how to extract the function USP of the product? How to tell the story of the product? Even how to design the packaging of products? This is also what brand marketing should consider. Brand marketing is essentially based on products. To a certain extent, the product is the brand, not just the LOGO on the product packaging.

3. Brand marketing is integrated communication.

The essence of integrated communication is to establish communication contact points between brands and target consumers. Where are the target consumers? What is the content that the target consumers like to see and hear? What kind of stories brands use to spread themselves, and how they are topical and communicative are the means to establish mental cognition. Integrated communication is a bridge between product brands and target consumers, and target consumers form brand awareness through brand integrated communication again and again.