In recent years, physical stores have fallen a lot, but why are mobile phone sellers okay? What is the reason?

In fact, you will find many shops around us. Especially in the shops selling mobile phones, his position is very good.

Then why are there more and more mobile phone stores, and none of them have closed down?

First of all. This is the most important point. That is to say, mobile phones are unique. Even if you have two mobile phones and three mobile phones, each mobile phone is unique. Basically, it is not easy for two mobile phones to cross use, especially some materials. When your mobile phone is stolen or broken, you will find that you need to change it immediately, but it takes about 10 minutes to place an order online. One day at the earliest. It is also possible to place an order in the morning and it will reach you in the afternoon. But if you buy it directly in the store, it is basically an instant thing. Because the locations in their mobile phone stores are very good and widely distributed. They are basically rural cities and can be bought at any time in rural areas.

Second. Mobile phone profits. As we all know, mobile phones are becoming more and more transparent, and the profits for mobile phones are also very transparent, but they can't resist a lot of demand.

Third. The uniqueness of mobile phones. In other words, your mobile phone was basically the only one at that time. You won't buy 10' s mobile phone and put it there like a shoe. If your shoes are broken, you can change another pair of shoes, but the mobile phone is different. It contains information and so on. He needs uniqueness. So besides, mobile phones are more expensive, so you can't buy a few and put them at home. When your mobile phone breaks down, you must replace it immediately, because contact is more profitable and you can earn more money.

Fourth. Mobile phone updates faster. So you can't. That's why you don't buy many mobile phones at home. After all, this is a very fast-changing product. It's not like shoes and clothes, is it? It will take at least one year or half a year to update. And even after the cycle, it may continue to be popular, and wearing it will not affect any use value. This is just a trend. There is no performance improvement.

Fifth. The latest mobile phone consumption data shows that 65% of mobile phone sales are offline. Although the profit transparency of mobile phones is not high, it can't stop it. The demand for changing planes is very strong, especially in rural areas. Well, some people I know online still use the iPhone6 as a tool.

Seventh. Mobile phones also have various accessories, and many people believe in professional accessories. Specialized accessories with specialized mobile phones, such as mobile phones, such as high-end brands such as Apple and Huawei, will try to buy their chargers in physical stores. Because it is not much more expensive than online, these accessories are very expensive now. This kind of accessories is their biggest source of profit.

Eighth. Generally, mobile phone stores have maintenance departments and after-sales departments. What does paste mean? There are many old people who can't paste themselves. He will choose to paste it in a professional place. Moreover, they are also very cheap, charging only working hours and not filming fees, but although it is said that it has been included. As far as my dad is concerned, I told him that you don't need to put on the film. I posted it outside 10 yuan. This is the idea of the older generation.

Ninth. Are all irrelevant reasons. That is, you can experience this real mobile phone, and he will show you the appearance of the real mobile phone and the response speed of performance clicks, which can be intuitively reflected, so why there are more than 65% offline markets, although more than 65% of the markets are either low-end or extremely high-end, such as Apple.

Tenth. In fact, it is also a more important point. Just to promote the brand, just to promote the mobile phone brand. Think about strolling around the mall, and there will be Huawei's oppo Xiaomi logo, which makes people feel that the brand is very good and has high credibility. People will believe that they will choose to buy in these physical stores. After all, it can be touched. The most important thing is to ask him directly if you have any questions. Their service fee is more direct than online. Unlike online, you ask him for a long time and he is a robot to reply to you.

Eleven. There is a market for offline low-end mobile phones. Because they are cheap, ordinary young people can't use them, so some farmers, migrant workers or ordinary people with low consumption choose cheap and affordable, so in the final analysis, it is because of people's consumption habits.

With the development of Internet, e-commerce came into being. After many shuffles, the domestic e-commerce industry is now very prosperous, forming a "three-legged" pattern of Ali, JD.COM and Pinduoduo. In this context, online shopping has also become an indispensable part of our daily life. However, the rise of new things will definitely have an impact on traditional things, as well as in the e-commerce industry. Because online shopping has many advantages, many people are used to online shopping now, which has a huge impact on physical stores. Many physical stores in the street have closed down in the past two years. However, there is a strange phenomenon in this huge wave of physical stores closing down: why are mobile phone stores alive and well, with no signs of closing down? It is not difficult to find that the mobile phone shops on the street are basically open next to each other. Next to OPPO is usually vivo, and then not far away are mobile phone stores such as Xiaomi and Huawei. But a closer look shows that there are very few customers in these mobile phone stores. There is basically no business, but it has been operating normally and there is no sign of bankruptcy. Why? The reason behind this is not simple, but it is very realistic! First, there will be certain subsidies and advertising fees for opening a mobile phone shop. Major domestic mobile phone manufacturers will develop offline stores, especially OPPO and vivo, and offline stores are the most. These mobile phone manufacturers have cooperation with physical stores. As long as you want to open a mobile phone shop, mobile phone manufacturers will naturally have certain subsidies, similar to agency fees. At the same time, if you advertise to mobile phone manufacturers, there will be corresponding advertising fees. In addition to the basic salary, offline employees also have commissions from manufacturers. The more mobile phones you buy, the more commission you get, and the more money your boss can earn.

Second, in addition to selling mobile phones, offline stores will also sell some mobile phone accessories and carry out after-sales maintenance of mobile phones, which is also a big source of profit. The owner of the mobile phone shop is not stupid. In order to maximize the profit of the store, in addition to selling mobile phones, they will also sell many mobile phone accessories, such as chargers, headphones, mobile phone cases, tempered films and so on. There are also those who are responsible for sticking mobile phone membranes. These businesses look unremarkable, but in fact they sell a lot, so their profits are relatively high. Then there is mobile phone repair. You may buy mobile phones online, but mobile phone maintenance is basically offline. Many people have experienced the trouble of broken screen or other faults in their mobile phones. It may cost thousands of dollars to buy a mobile phone, but it costs hundreds or even hundreds of dollars to change a screen. It can be seen that the profit of the mobile phone shop is very considerable. Of course, the premise is that the maintenance master's technology should be excellent, otherwise the customer's return rate will be low.

Third, you can also earn some profits by cooperating with operators. You should have found that besides cooperating with mobile phone manufacturers, most mobile phone stores also cooperate with operators, the most common one is China Mobile. Operators will give certain subsidies according to the size and degree of operation of the store. After establishing a cooperative relationship with operators, mobile phone stores can help customers charge their phone bills, apply for broadband, change packages and so on. On weekdays, I also made a lot of money, thus reducing the economic pressure.

Fourth, it is also a good way for physical stores to take e-commerce.

When buying a mobile phone, many people prefer to buy it online rather than offline, but in fact, many mobile phone online stores are also operators of physical stores. After we pay online, the other party will deliver the goods directly from the physical store, and the physical store can also sell some mobile phones through online channels every month.

Therefore, the mobile phone shop seems simple, but it is actually very complicated. There are many ways to make money behind it, and make profits through various channels. Now the physical business is getting worse and worse. If you don't make money, you have to pay rent and utilities, and paying employees is another expense. Therefore, mobile phone stores have to expand more business to earn more money to maintain operating costs and ensure long-term non-closure. What do you think of this?

Mobile phone is a necessity.

The main profit of mobile phone shop is not selling mobile phones, but repairing and replacing accessories.

Mobile phone shops mainly repair and replace accessories, which is the main profit. Secondly, mobile phones are just needed and it is difficult to be replaced.