When I started my business, I counted the monthly profit, but I couldn't see the money.

With this title, I am really worried that the shopkeepers in the same trade will laugh at me. I only earned 1 million yuan in four years. I don't know how much other shopkeepers can earn in four years, but for me, I am satisfied to earn 1 million in four years. In this metropolis of Shenzhen, many clothing stores have earned millions in four years, especially some high-end bulk stores.

my shop dates back to 27. in that year, a new building was built next to my unit, and the two floors downstairs were used for shopping malls. As this is the first time to open a store,

somehow rented the store, with a lease term of 2 years, two mortgages and one rent, with management fees and utilities paid separately. At that time, I was really excited, and I was "full of cows" because I could try to be my own boss.

At that time, while I was at work, I was looking for a designer to design a storefront on the Internet. I finally found a handsome guy in Buji to do the design. His design was really good. Even some storefronts in Vientiane City were designed by him, and the design cost was more than 4K. At that time, I ran from Luohu to Buji as soon as I got off work, because it was my own storefront, and I had to watch him design every detail, including design and decoration. It took me more than two weeks and more than 3 thousand. Then I hired a little sister with a salary of 15 yuan plus commission. The goods are purchased at Dongmen Baima. Because it was the first time to purchase goods, I wanted to take them after reading them, but I felt that they were suitable after reading them, so I bought nearly 2 thousand yuan of goods.

On the opening day of the store, the business was better than expected, and the turnover was not bad. Because my store was well decorated, many customers came to visit our store, calculated it on the opening day and bought more than 1, yuan. Since I am managing the storefront while going to work, the storefront is basically managed by my little sister. I will settle the account after work, and the turnover in the first month is almost 2, yuan. Because the work of the unit is very busy, I don't usually manage my little sister, and the accounts are really a mess. The next month, I estimated it and sold it for more than 15 thousand yuan. In the following months, business plummeted. I use a credit card to pay the rent every month. On several occasions, I didn't even have enough money to pay back the credit card. The credit card can only be paid in installments, and I always feel that it is still unclear every month. In the month of the Chinese New Year, because many people went home for the Chinese New Year, the business reached the worst, and they only sold less than 1, yuan. If I go on like this, I will not make any money, but even my salary will be lost.

after repeated summing-up, firstly, the quality of the goods is poor. Because I haven't had time to find the source of goods, the goods enter directly at the east gate, and everyone who passes through knows how the quality is there. Lead to the loss of old customers. Second, the account management is in a mess. Two months before I opened the store, I just checked out because I didn't register. I don't know if those goods sell well or not. Third, little sister lacks sales ability. After the New Year, I disposed of the previous goods at a low price, and bought a batch of high imitation clothes at Shekou Industrial Road. Why did I choose Shekou to buy them? First, it is convenient to buy them there. Second, the quality and style are good, but the price is higher. Because my clothing store is well decorated, I am a high seller in AG. I sold a piece of goods imported from 18 yuan to customers in 58 yuan, and then I changed my little sister. This little sister's selling ability is really good. She helped me sell the turnover to more than 3, in the first month.

I also moved my own computer in the store, mainly to facilitate the management of accounts, because I found that if the accounts are not clear, business will really be confused. I bought a set of software called Shoppers from Taobao. The reason why I bought this set of software was recommended by the shopkeeper next door. This software is really good. It can not only help me print the price tag and improve the clothing grade, but also manage the accounts very clearly. Because the software operation is very simple, my little sister in the store quickly got started.

Because the price set by our store is higher than that of ordinary stores, we have lost many old customers, but we have also accumulated many very high-quality customers.

The spending power of these customers can be said to be one top ten. I think the biggest advantage I have done is to keep old customers. I often go to Hong Kong to buy some gifts that I can't buy in Shenzhen and give them to some old customers. For returning goods, I told my little sister that as long as. Because most customers in our store have high spending power, I won't offend customers because of a newly-purchased dress from 2 yuan. These customers are my long-term economic source.

at the end of p>8, I summarized that there was basically a profit of 1, yuan per month. Because I have mature experience, I have planned to open a street shop since 29, because I know that if I want to make a lot of money, I must constantly expand my storefront, and the reason for opening a street shop is inspired by another shopkeeper in the same venue. Her other street shop has a monthly turnover of 2,. But opening a street shop is much more troublesome than shopping malls, especially taxes. Because of my experience, when the shop opened, I basically made a steady profit every month, and the profit was much higher than that of the shopping mall. At that time, I was already making clothes full-time, and I set myself the goal of opening a street shop every year.

by the end of 29, two stores had contributed more than 4, yuan in profits to me. At the end of 29, I was already inspecting another shop, which was located near Jinguanghua, but the rent there was particularly expensive. However, because most of the people in the past were Hong Kong people with high spending power, I finally rented the shop after repeated consideration.

In p>21, these two street shops contributed considerable profits to me. When the number of storefronts increased, I really felt the pressure of management. Although I have earned the first one million now, I saw that the CEO of Tencent has 3 billion personal assets some time ago. I think this one million is really small.

Finally, let me talk about my experience in recent years:

First, the quality of clothes is good, which is the basic point to maintain old customers for a long time, especially those with high economic ability, who attach great importance to the details of clothes, so the quality of clothes must be good

Second, the invited little sister should know how to sell, even if she is paid a higher salary.

Third, the accounts should be clear, even if they are made by hand, and the daily accounts should be clearly recorded. Shopkeepers who have the conditions can buy the software for management as I did before, and of course other software can also be used. The reason why I recommend this software is because I personally feel it is very simple and practical after using it for several years, and the inventory and turnover are clear at a glance, which is very suitable for bulk stores. Remember, don't keep accounts because the store is small, and disorderly accounts are the root cause of losses.

fourth, keep a store profitable, constantly expand its branches, and consciously pay attention to pavement information everywhere, because good shops are hard to find.