Valentine's day copy

Take Valentine's Day as an opportunity to strengthen the relationship with customers, establish word of mouth and plan Valentine's Day copywriting. Please see this article for details!

Article 1: Valentine's Day copy 1. Theme of the event

? Heart to heart wishes? Make a sincere wish next to the romantic star and continue the fate of his (her) past life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

65438+1October 23rd-February 20th

Fourth, the venue

* * Jewelry selling points in North China

Verb (abbreviation for verb) organizer

* * Jewelry Co., Ltd.

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: Heart language?

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart sea?

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Angel's kiss?

Highlights 1

? Heart to heart wishes?

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of * * jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

? A collection of truth declarations?

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her.

(Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.

Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.

In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.

Activity highlight 3

? Shopping is polite?

All customers who shop on February 14 will be given small gifts. (flowers)

Activity highlight 4

You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!

However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day. Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.

Seven, media publicity (omitted)

Eight, the scene layout

Each selling point has set up a special area to display the recommended products of this event;

In line with the theme of this activity, what are the main highlights? Romantic, warm and solemn? Atmosphere.

Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).

Hang a flag: a romantic meteor, with our sincere vows across the sky;

X-frame: displays the event content.

Chapter 2: Valentine's Day Copy 1. Purpose of the activity

1. Seize the promotion opportunities of festivals (Spring Festival, Valentine's Day) and avoid them through the innovation of activity content and objects? Price competition? And then what? Competing for tourists? Vicious competition, and give customers a sense of freshness, stimulate their desire for consumption;

2. Improve the sales performance of beauty salons and attract new customers;

3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;

Second, the theme of the event

Love life and show love sincerely.

Activity (1) Theme: Love is the Spring Festival, courtesy is reciprocal to show love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Third, the activity time

65438+1October 1 1 to February 13

Fourth, the active object.

1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;

2. Activity (2) Target audience: husbands (or boyfriends) of participants and members of beauty salons;

3. Activity (3) Target audience: participants and all women who participated in the selection;

Verb (abbreviation of verb) activity content

Activity (1):? Love is the Spring Festival, and the ceremony shows love? special offer

During the activity, all men can buy it in the beauty salon? A beautiful gift for the Spring Festival? Special gift package (worth 999 yuan), given to his wife (girlfriend) to fully express his love and thank his wife (girlfriend) for her support and help over the past year; Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. get a gift? Love is infinite? A set of product gift boxes (specially packaged) given by the customer to his wife (girlfriend);

On February 4th14th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;

5. Get a famous men's belt (or a famous shirt and wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. get an oath card and join? The best love story selection activity has the opportunity to win exquisite prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2):? If you love me, just say it bravely? Love vows expression activities

Where can I buy it from 65438+1October/1to February 1 1? A beautiful gift for the Spring Festival? There are special packages and husbands (or boyfriends, note: don't buy them? A beautiful gift for the Spring Festival? You can get a token of love card from the beauty salon, write down your touching love words and stick it on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their love for their lover and make love last forever!

Activity (3):? Family is priceless, love me with a prize? Best love story selection activity

During the period from 65438+ 10 to February 13 (before 3 pm), all female friends can receive the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get experience vouchers (or RMB vouchers) sent by the beauty salon, and participate in the lucky draw to get beautiful prizes.

On February 12 and 17: 00, the results were announced on the spot. What was the evaluation? The most touching love story award? 、? The most creative love story award? 、? Best popular love story award? 、? The simplest love story award? 、? The most humorous love story award? And other five awards, the winners will receive a free western restaurant couple package (or a free couple movie package); At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);

Promotion of intransitive verbs;

1, key time for publicity: five days before the event; Five days after the official opening of Spring Festival travel rush;

2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C, posters

Posting or X-box display (activity description); D. newspaper clippings; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;

Seven. Activity notes:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity focus: emphasize delivery? A beautiful gift for the Spring Festival? Special package is the most caring and loving action for his wife (girlfriend);

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If posted? Male guests stop? Prompt, it must be deleted during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Article 3: Valentine's Day copy 1. Theme: Happy Valentine's Day.

Activity significance: Happy Valentine's Day in February 14.

Three. Target audience: all students of xxxx University.

Four. Organizational unit:

Sponsor: Zhejiang Sci-Tech University Student Union

Organizer: Learning Department of Student Union of Zhejiang Sci-Tech University

Verb (abbreviation for verb) Activity time and place:

Activity a:? What are you thinking about?

Time: 20xx February 12 to 20xx February 14 at xx.

Venue: Cultural Square

Activity b: Happy Valentine's Day

Time: 20xx February 14 18:30.

Venue: Multifunctional Hall, 5th floor, Student Activity Center

Activity of intransitive verbs:

Activity a:? What are you thinking about?

20xx month 14 set up a stall at the entrance of Cultural Square.

From February 20xx 12 to February 20xx 14 at 00: 00, you can write down what you want to say to your partner or the person in your heart on a small piece of paper (you can also leave your contact information) or be anonymous, and put it in the collection box on February 14. If we need to cooperate with the advertising campaign, we can inform you in advance.

Activity b: Valentine's Day activities games

1, listen to your heart.

The host will extract some of the collected thoughts and read them out in front of everyone, or someone can voluntarily go on stage and say what they want to say to others (with prizes).

2, pig eight quit back daughter-in-law

Boys are blindfolded and girls are divided into three groups. Within five minutes, the girls ordered them to take things from the designated boxes and then go back to their original positions to see who took more things. The number of times depends on the enthusiasm of participation and the time of the activity.

3. Truth or dare

4. The lovers we chased together in those years

Ask the students to guess which lovers (such as Cowherd and Weaver Girl) it is, as long as it is a riddle about Valentine's Day.

Step 5 propose a toast

(1) A boyfriend or boy and her female companion walk from the starting point to the end with a cup full of water on their heads at the same time, and then pour it horizontally into two cups to make a toast.

(2) Boyfriend or boy and her female companion walk from the starting point to the end with a cup full of water on their heads at the same time, and then raise a glass to drink.

(3) Boyfriend (male companion) stands at the starting point and girlfriend (female companion) stands at the end. Boyfriend (boyfriend) carries a glass of water on his head, and gives it to his girlfriend (female partner) from the starting point to the end point, saying a word or drinking a glass of wine.

6. One thing about him (her)

Any program is ok, or what do you think is the most romantic thing you have ever done?

7. Sing a love song together.

8, lucky turn around

Make a big turntable, write down all kinds of punishment measures and exemptions on the turntable, and accept punishment in the second, fourth and fifth losing groups.

Seven. Work arrangement:

Website user group

Apply for the multi-function hall on the fifth floor

Banner hanging website application

Apply to set up a stall in the cultural square

Apply for inkjet printing website

Publicity group

Online Publicity (Everyone and QQ)

Valentine's Day 1 Design, Production and Posting of Large-scale Ink-jet Posters

Design, Production and Posting of 1 A0 Poster

Make and hang 2 banners (campus main road 1, living area 1)

1 Design and Production of Valentine's Day Logo

Design and produce 300 leaflets.

Design and make 200 tickets.

Printing on the tent

The connection and communication of two kinds of etiquette

SMS invited the Presidium, the Minister of Student Union of our school, and the Minister of Learning Department of each college.

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