Jiangxi guys open Internet cafes and use beauty marketing to make a profit of 1.67 million a year. There is nothing wrong with this idea

The case I want to bring to you today is: There is such an Internet cafe in Jiangxi, and the boss used "beauty" marketing, and in just one year, it made a crazy profit of 1.67 million.

1 case background

Xiao Jiang is the owner of this Internet cafe and the protagonist of the case to be introduced to you today. Speaking of Xiaojiang, many people looked down on him at the beginning, thinking that he was ugly, poor at home, and stupid in mouth. Even if he could not find a job in the future, he could only pick up garbage. But guess what? If people enter 1.67 million this year, they will earn a lot of money.

Xiaojiang's family is in the countryside, and the conditions are really bad. At that time, many people in the countryside built two-story small buildings, but what about Xiaojiang's family? It's still a earthen house. Even drinking water is tap water, and a pair of yellow cloth shoes, Xiaojiang can wear it from summer to winter. How can such a poor family provide education for Xiaojiang? After graduating from junior high school, Xiao Jiang felt very helpless in the face of the "high" tuition in senior high school, so he had to drop out of school and go out to work.

Jiangxi is not far from Guangdong. Xiaojiang took his luggage to Guangzhou, found a factory and started working. He also had several thousand yuan a month. However, although Xiao Jiang is poor, he is not poor. He feels that it is useless to work for others, so it is better to start his own business. However, Xiaojiang has no capital, so he can only set up a food stall and buy and sell cakes. Unexpectedly, this food stall made Xiaojiang earn the first bucket of gold, and it was this money that enabled Xiaojiang to go back to his hometown and open this Internet cafe.

When the Internet cafe started, there were two bosses, one was Xiao Jiang and the other was Xiao Jiang's cousin. However, at that time, Internet cafes didn't make money, but they also lost a lot. Xiaojiang's aunt was very angry and felt that her son was dragged down by Xiaojiang. She ordered her son to withdraw his shares, which made Xiaojiang borrow a lot of money outside to replenish his cousin.

Unexpectedly, after this cousin withdrew his shares, Xiao Jiang seemed to have lost his scruples and began to launch various loss-making activities. And the result? Xiaojiang not only didn't lose money, but also made a profit of 1.67 million a year, which made his cousin's jealous eyes red and kept yelling that Xiaojiang was unkind and didn't take his brother with him if he had a way to make money.

2 scheme introduction

First, surfing the Internet is free;

second, get a red envelope online.

The above two moves are all activities launched by Xiao Jiang in Internet cafes. At that time, the event was launched, which directly detonated the local area, and many young people ran to the Internet cafe to play. You know, the Internet cafe business is not good these days, and it is really rare that an activity can attract so many customers. But the problem is, since surfing the Internet is free, no matter how many customers come, Xiaojiang also loses money. How does he make a profit?

The "small tricks" adopted in the case are a few of the marketing wisdom included in this column. If you are in business difficulties now, if you lack customers, and if your products can't be sold, you might as well find out whether there is a suitable industry in the column collection and see how smart people do business.

3 Profit analysis

Let's talk about the first point: Xiaojiang has launched such an activity.

Activity 1 * * * lasts for three days. During these three days, customers can enjoy free benefits as long as they enter the store to surf the Internet. Of course, not every customer can enjoy it, but only beautiful women aged between 18 and 28 can enjoy it.

someone said, aren't you sexist? Why can a woman be free and a man not? Gender equality these days can't be sexist.

Actually, Xiao Jiang doesn't look down on men and doesn't want to give them free. In Xiao Jiang's eyes, whether it is a man or a woman, it is just a "tool" for him to make money. For example, female customers, Xiao Jiang gave them free, then there will be many female customers to play in Internet cafes? There are more female customers, but will there be fewer male customers? Xiao Jiang earned it, which is the money of male customers!

After all the male customers came to the Internet cafe, Xiao Jiang launched his second activity.

Xiao Jiang told customers:

Now, activities are held, and female customers get online for free, while male customers get red envelopes online. What exactly is going on? As long as customers recharge in the store, no matter how much money they recharge, they can get the corresponding consumption quota, and Xiaojiang will also return the money recharged by customers to each other in cash.

For example, if you are a customer and you have recharged 1, yuan, you can get an extra 1, yuan as a gift in addition to the unlimited consumption of 1, yuan. In the future, when you go to Internet cafes to play, you can deduct 15% of the amount with the donated amount until you run out. When you use up the 1,-yuan gift quota, Jiang will return you another 1,-yuan cash-filled red envelopes. Seeing this, do you understand where Xiaojiang's profit point is?

Of course, the activity cases cited here are only a few methods, and there are more strategies, opportunities and "routines" about the operation of physical stores in my column. And summed up hundreds of the most cutting-edge money-making industries and new categories. If you are interested, you can click to see if there are any suitable projects for you.

Finally, Xiaojiang is like this. By using beauty marketing, he earns 1.67 million yuan a year.