Is it shameful to wear kappa now? Why do you say that?

It is a world-famous sportswear brand, and its products are mainly designed for light sports and leisure. Kappa gives people the first impression of being young, energetic, enthusiastic, fashionable and keen on sports.

Kappa was not called Kappa at first, but was formerly a small company called M.C.T It was established in Turin, northwest Italy, 19 16, mainly producing socks and underwear. The company's original trademark was aquila, and later it became the current kappa.

From the end of 1960s to 1970s, an important turning point made M.C.T Company achieve an unprecedented leap in performance. At that time, the culture of young casual wear was like thunder. According to the specific needs of the market at that time, M.C.T launched two new brands, "robe di kappa" and "jesus jeans". These two brands, which mainly focus on fashion casual clothes and jeans, have achieved unprecedented success immediately with innovative and bold publicity and marketing strategies.

Kappa's style is beautiful, and its quality is indeed better than Adinik's, but he is not a professional sports player now, but he used to be a supplier of football teams of various giants. Kappa should compare Philo, New Balance and Puma. KAPPA currently focuses on fashion sports and leisure series, so it can't be compared with professional sports brands such as Nike Eddie arthurs. At present, the main competing product is Puma FILA clover, and the products are mainly high saturation and spliced bright colors. The company has been working hard on brand promotion since 15, and brand products and advertisements can often be seen in some print media and fashion magazines.