What are the advantages and disadvantages of Volkswagen, which has been selling well?

Volkswagen is really popular in China, but for the public, the advantages and disadvantages are obvious. Let's talk about it below.

Advantages: 1 has a long history and entered China earlier than 1984. German Volkswagen cooperated with Shanghai Automobile Group to establish Shanghai Volkswagen Automobile Co., Ltd., and then launched the most awesome car at that time (Santana). It can be said that Volkswagen was the first car company to enter China, and its long history really brought a good reputation.

I believe some friends still remember this advertising slogan: owning Santana is not afraid to travel all over the world. This also explains the popularity of the public to some extent. Perhaps the post-80s and post-90s have no special significance for the public, but for the post-50s, post-60s and post-70s, the significance of the public is really extraordinary.

2, 4S stores are everywhere, and maintenance is convenient. For today's public, basically, whether it is a big city or a small city in the fourth and fifth lines, there are actually many 4S shops and dealers, which is conducive to consumers' car selection and maintenance after using the car. For cars, in fact, after-sales service is very important. Friends who have cars will know that the number of 4S stores is related to the quality of after-sales.

For big cities, this is indeed the main position for major car companies to compete, and big cities don't have to worry about after-sales problems. However, for the fourth-and fifth-tier cities, many second-and third-tier automobile brands do not have related 4S stores, and the advantages of big car companies are reflected at this time. As one of the earliest brands to enter China, Volkswagen still has advantages in the layout of 4S stores and distributors.

3. In terms of fuel consumption that consumers care about, Volkswagen family cars are low enough. Friends who know the public will clearly know that there is a saying in the automobile industry: public research has penetrated into the people of China. What do China people want from cars? In addition to reliability, many friends still have requirements for fuel consumption.

In fact, the engine and gearbox are closely related to the fuel consumption, while Volkswagen's current family cars are actually equipped with EA2 1 1 series engines, which have advantages in fuel consumption, such as Bora, Santana, LaVida and other cars. The owner's fuel consumption per 100 kilometers is about 7.8L, while Ge Tan, Tuyue and other SUVs.

Disadvantages 1, design "doll" For the public, consumers have been complaining about his design. To be honest, even people in my car circle can't accurately recognize specific models when they have time to look at the front face. After all, the public's front face is really similar, such as Bora, LaVida, Santana, Sagitar and other cars. It is really difficult to tell the difference just by looking at the front face.

Volkswagen's front face is highly similar, which can be said to be "well known" and widely vomited. Of course, this may also be a feature of the public.

2. The interior of the Volkswagen family car is simple and the configuration is low. At present, the best-selling cars are still ordinary family cars, but for Volkswagen family cars, the interior is actually a bit simple. To put it simply, Santana, Bora and other models are actually very simple. Their low-priced models can be described by a classic sentence: Jane only has a radio.

Not only entry-level cars, but also Passat and Magotan. In fact, their low-profile overall interiors are not so good. Volkswagen's interior is simple, the configuration is not high, and it is also famous in the automobile circle. To put it simply, consumers can directly compare it with other brands at the same level and price.

For the public, it is indeed a very popular brand in China, and the advantages and disadvantages of the public are still relatively clear. Consumers can actually see what they care about.