How to circle food to attract customers?

The ways to attract customers with gourmet hair bands are: motivation induction, difference details, scene creation and brand emotion.

With the changes of mainstream consumer groups, the post-80s and post-90s gradually become the main consumers. The era of simply selling products in the past is gone forever. Facing the market with serious product homogeneity, consumers are more inclined to choose brands with temperature, and "value identification" can gain more attention and trust from users than the cold "product appeal".

1, motivation induction.

Compared with copywriting in other industries, the biggest advantage of food copywriting is that it is easier to induce motivation. The easiest way is to put a photo of the product. Through the charm of commercial photography, the juicy feeling of smoking will make people drool. Therefore, when writing a food copy, you must not lose the collocation with the photos.

2. Details of the differences.

The advantages of food copywriting are also disadvantages. Eating has always been a matter of subjective taste. It's like some people don't like coriander, some people like coriander, some people don't like Chili, and some people don't like spicy food. The taste of this thing is hard to say.

3. Scene creation.

The creation of food scenes is different from general products, because most food scenes are very similar, such as for families, parties, snacks or main meals.

Therefore, at the beginning of positioning, it is actually easy to meet competing products with the same positioning. At this time, when creating a scene, there must be different starting points. Among them, the methods of scene creation are:

A. enjoy this opportunity.

When can you eat your food? You can cite a variety of extended scenes and cooperate with pictures to make the overall enjoyment atmosphere more prominent. Like sharing happiness in the office. Enjoy great satisfaction at home. I'm satisfied with taking it out. Define your enjoyment for different scenes and help consumers think of you more often.

B. cooking teaching.

It is the spirit of using your own food as sauce. For example, your bubble menu is great, so how do you match it with hot pot? How to match pot-stewed dishes? Can you make pickled pork with your pickles? Teach your consumers how to eat more, and they will be eager to try.

4. Brand emotion.

It's hard to find truly unique food now. Although you may think that the food you cook is really special, for consumers, it is actually not that special, at least before they eat it. Therefore, we must emphasize the brand, which is the basis of consumers' choice and brand management.