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Shooting skills of enterprise propaganda film

First, the shooting angle is usually based on human visual characteristics, and the whole framing effect should also be presented in a relatively stable state. Therefore, the cameraman can adjust at any time according to the size of the subject in the shooting process to keep the camera and the subject uniform in size.

Secondly, according to the characteristics of the enterprise, the shooting angle of the promotional film is formulated, and the different expressions of the shooting angle are also different in the shooting process. When the camera angle is higher than the subject, it is suitable for shooting large scenes, which is easy to show the grandeur and layering of the picture and increase the three-dimensional sense of the picture.

Third, in the process of actually shooting a promotional film, you can adjust the panning speed to track the subject. More importantly, maintaining the speed and stability of the movement is conducive to creating a tense and moving atmosphere for the picture.

Fourth, when shooting the company's promotional film, the brightness, angle and the rhythm of lens push and pull will affect the final effect. Besides, we need to keep a positive attitude so as to get more details.

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1 comment

Tv commentary should be clean and tidy, clear in language, concise in words, colloquial and visual in language.

Interpretation is not a simple description of the picture, but a generalization, evaluation, supplement, extension and deepening of the picture and the actual sound to convey the information that the picture and its sound have not conveyed or cannot convey. Television commentary is like a chain, which connects TV pictures with actual sounds to form a complete set.

When writing TV reviews, we should try our best to explain the phenomenon and clarify the facts in popular and vivid language. The discussion should be thorough, profound, speculative and philosophical. Interpretation should not be empty talk.

2. Show detailed information

The people and events recorded in TV feature films can only achieve the effect of expressing emotions and containing reason through vivid characters, vivid pictures and vivid and touching life scenes. If a TV feature film has no passion, the whole story is a dry sermon, which will not attract the attention of the audience and will not receive the due effect.

In order to express vivid characters and vivid and touching life scenes, we need to pay attention to the performance details. Because details are the smallest unit to express people, events, social environment and natural scenery, typical details can get twice the result with half the effort, and make the finishing touch with small ones, thus leaving a deep impression on the audience.

Reference Link: Corporate Promo _ Baidu Encyclopedia