Summary of off-site promotional activities

Sample essay on summary of off-site promotional activities (selected 5 articles)

After experiencing a certain activity, this experience can enrich our lives, and there must be many things that can be summarized Bar. But what are the requirements for activity summary? Below is a sample summary of off-site promotional activities that I carefully compiled (selected 5 articles) for your reference. I hope it can help friends in need.

Summary of off-site promotional activities 1

Our main focus is fashionable and casual slogans, targeting fashionable women and young groups. In terms of media selection, we should also choose those with high visibility in the media. platform. Suitable for shopping malls and target groups.

1. Lack of planning:

Promotional activities are organized and implemented under the pressure of time. Although it has a certain market foundation, in a single activity or the overall development direction and annual plan of the enterprise, There is a large deviation. A single event may not be able to do anything for the company's brand accumulation, but may seriously affect the pace of brand accumulation. For example, the prizes for this event were based on the sales records of best-selling brands. However, several best-selling brands did not participate in this event, which not only affected the intensity of the event, but also affected the cohesion of the mall.

2. There is poor coordination between the for-profit and non-profit departments:

Promotional activities of special offices on each floor cannot be regularly fed back to the planning department and special offices that publicize this information to the outside. The promotional information has become a domestic sales document and cannot play the role of increasing brand customers. The purpose of small profits but quick turnover has become a wishful thinking. The planning department lost the support of this information. When formulating the activity plan, it could not combine shopping mall activities with special hall activities. Not only was it independent, but it even made the activities isolated. When the sales department negotiated with agents or manufacturers about the proportion of activity responsibilities, Lose ground.

3. Poor activity execution:

No matter how big or small an activity is, “strategy accounts for three plans and seven percent”, which shows the importance of activity implementation. No matter how good the strategy is, there is no When people implement it, they are still waiting for nothing. Summary of off-site promotional activities 2

The chain store or supermarket headquarters will comprehensively analyze the business information fed back by each branch and the locations that have a positive impact on sales, and formulate a unified plan after careful consideration and careful planning. The promotion plan is distributed to each branch. When formulating the promotion plan, the following points must be mastered:

1. The purpose of the promotional activity must be clear:

1. Establish corporate image and participate in market competition. Chain shopping malls or supermarkets should take advantage of their multi-branch scale operations and formulate unified promotional activities. In this way, some branches with poor operating performance can gain support from the advertising industry and win over consumers. Chain enterprises use large-scale promotional activities and corporate image publicity to increase the company's visibility, expand the company's influence in the minds of consumers, and gain consumers' recognition of the company.

2. To stimulate consumption and increase sales, during the normal sales stage of the enterprise, one or several promotional measures are adopted to add fuel to the fire to increase sales.

3． Optimize the product structure and sell unsalable products to adjust the inventory structure and accelerate capital flow.

4. Introduce new products to customers and jointly participate in promotional activities with manufacturers that can directly recommend new products to consumers. Strong goods promote new consumption concepts, new fashions, new lifestyles and corresponding new products. In shortening the process of accepting a certain concept of life, they not only popularize new products but also enable businesses to gain profits.

2. Determine the scale of promotion.

Calculate promotional expenses and carry out various promotional activities. The size of the expenses is proportional to the scale of the promotion. Most of these necessary expenses are used to stimulate sales. Such as discounts, gifts, price reductions, etc. Since these expenses must be compensated from sales, the formulation of promotional activities must take into account the actual affordability of the enterprise.

3. Determine the scope of beneficiaries of promotional activities.

Promotional activities can be targeted at any customer who enters the store for shopping, or they can be targeted at a selected group of people who participate in shopping.

For example, when the mall reduces prices across the board, it targets all customers who come to the store to shop; if a large-scale purchase discount activity is adopted, customers must purchase goods in a specified amount before they can enjoy the profit; if some special activities are organized, then only by participating in the activities Only people can benefit. In short, no matter which method is adopted, the promotion plan must be clear and specific, and at the same time, there must be eye-catching reminders in the advertising to make customers understand the content of the promotion activities.

4. Timely setting of preliminary preparations. Every promotional activity, regardless of its size or duration, must be prepared in advance.

1. Plan planning and formulation.

2． Modification of product price tags.

3. Preparation, printing and distribution of square-character promotional materials;

4. Design, production and placement of advertisements;

5. Deployment and work arrangement of business premises personnel.

6. Implementation of product inventory quantity and sales forecast.

5. Setting the time of promotional activities. The timing of promotional activities should be adapted to local conditions and timely conditions based on the characteristics of the products being promoted.

1. Promotional activities are usually arranged during holidays, and the start and end times are basically synchronized with the holidays, or they may start a few days in advance and end a few days later.

2． Generally speaking, it is advisable to choose a time of 7 days for promotional activities of a certain type or several commodities.

3. Promotional activities with prominent themes adopted by large department stores usually last for a long time, usually about a month.

6. Summary of promotional activities. Summary of off-site promotion activities 3

This promotion will last from January 1, 20xx to February 29, 20xx, totaling 58 days. It is understood that supermarkets have experienced a certain growth compared with the same period last year. The sales volume is mainly driven by key stores of supermarkets such as xx and xx, and the effect of the activity plan is average.

According to market understanding, the entire red wine market in supermarkets has shrunk to a certain extent during the Spring Festival this year, but it is mainly reflected in gift boxes. Our mall has achieved certain results through last year's product structure adjustment and improvement, store customer relationship maintenance, promotion team building, and cooperation with dealers' activity plans. The forms of this promotional activity are mainly divided into four categories:

1. On-site special sales:

It mainly reflects a total of 12 single products in the xx system, and the cumulative special price of single products 18 times. This form of activity caters to the psychological needs of ordinary customers, and the market response is relatively good, effectively boosting sales to a certain extent. But at the same time, there are also some negative effects, which reduce consumers' brand loyalty; increase consumers' sensitivity to price; and affect consumers' recognition of product quality.

2. Duitou and Duanjia

Duitou and Duanjia are not only reflected in sales, but also in their publicity and display, attracting customers and thus guiding them. to such goods or matching products. During the entire Spring Festival, the stacks and end racks in the supermarkets of our mall were not implemented one by one according to the original plan, but several key stores successively made certain additions, which also played a certain role in publicity and sales promotion.

3. First issue

A promotional advertisement for a single product, with both special price and promotion. The products in my mall mainly include two items: xx and xx. This form of activity effectively increases sales and increases customer credibility. According to the actual situation of the store, xx on-site customers have a certain amount of self-ordering.

IV. Cashback

Cashback activities are also an indirect profit-sharing promotion method. Although the surface value is small, it is the most affordable promotion for consumers. During the entire event, the products in our mall were mainly targeted at individual items. The cashback procedures for individual items were cumbersome, and they could only be targeted at stores with promoters, so the relative audience was relatively small. The overall limit promotion cashback is relatively weak.

In short, we must flexibly grasp the advantages and disadvantages of each activity form, start from the actual needs of customers, try to make use of its advantages and avoid the disadvantages, so as to make the most optimized plan and achieve simultaneous development of sales and brand. pattern.

Summary of off-site promotional activities 4

One month before the Spring Festival in 20xx, with the vigorous promotion of the factory and the joint efforts of the second batch of merchants, distributors and all colleagues in our shopping mall, our products Compared with the same period last year, sales increased by another level, once again achieving a good start in the new year. This is reflected in the following aspects:

1. The increase in sales of the entire series of products, especially the sales of xx from the decline at the beginning of xx to this reversal, which exceeded the peak sales peak of xx in one month , and even caught up with the sales volume of the same period, which was the most brilliant in XX.

2. Creating and stimulating the product market atmosphere. At the beginning of 20xx, Ocean Blue was in a sluggish state, while competing products Zhenbaofang quickly occupied the market. At that time, we were still worried about where xx would go. After a period of After years of hard work, Haizhilan finally reversed this disadvantage and once again dominated the market.

3. In this event, under the correct control of the mall, the flow of products tends to be benign, funds are withdrawn in a timely manner, and each distributor actively cooperates with the development of this event. However, there are also several issues worthy of our consideration during the process.

1. For the complex and ever-changing market, we do not have reasonable data to predict a more accurate total sales volume. As a result, sales continue to increase during the event. We once again asked the manufacturer for additional sales plans. number. We will create a sales file in the future, monthly, annual, promotional period and natural sales. In this case, analyze and compare the entire data. You can also have a dynamic understanding of the market and a basis for predicting sales data for the next event.

2. Since the sales volume of this shopping mall event consists of two groups of merchants, group purchasers, township channels and distribution channels. Before the launch of the event, we failed to make a relatively complete breakdown of sales volume, which resulted in the final actual sales data for three items being higher than the factory-reported quantity. Before future activities, we need to have a specific data segmentation plan.

3. Inadequate implementation. The problem of poor execution is reflected in the activities of the Dream series. In the early stage of the activity, we required all distributors: Anyone who consumes the Dream series must register with each maintenance manager as soon as possible before participating in this activity. However, due to various reasons, the implementation was not in place and eventually it was out of control. This also reflects the insufficient execution ability of our business personnel. This makes our inspection very difficult. This will be important in future activities. If we cannot implement it well, we would rather give up.

4. The price of the product. Before the product was promoted, we were worried about the price of xx. However, under the correct control of the market, there was no obvious abnormality in the price of xx. But the price of xx has been falling all the way. Before the xx price adjustment in October last year, the market transaction price could be around 255 yuan per bottle. However, during this event, the market transaction price was as low as 225 yuan to 228 yuan per bottle. Even now that the event is over, the price has stayed at the price per bottle. Around 240 yuan, it is back to the price before the price adjustment. In future activities like this, we must learn from the control techniques of Ocean Blue. We must not leave too much inventory in the market and control shipments in a planned manner. Don’t do sales for the sake of sales.

5. The data verification and reporting work was not connected in a timely manner, and the factory did not follow up in time on the rolling sales volume submission once every ten days. If there is such an all-round event in the future, a dedicated person will be responsible for the statistics and uploading of this data. It is expected that the sales of xx will decline in one month after the festival. It is recommended to conduct a follow-up activity on xx when there is not much inventory in the market, so that the market atmosphere will continue to heat up. Summary of off-site promotional activities 5

1. Analysis of this promotion

Chang Dachang Supermarket is a large supermarket chain in Zhanjiang City, and Leizhou Chang Dachang Supermarket is a sub-supermarket of it. There are more than 200 employees. During this "May Day" golden week, the supermarket held a large-scale promotion event and invested one-third of all employees in this "May Day" activity. According to the person in charge, the supermarket wanted to take advantage of this This activity will improve the reputation among consumer groups, and at the same time, we want to seize the huge sales during this golden week and gain a favorable initiative in the competition with supermarkets such as Baiyi.

This promotion is mainly divided into three categories:

2. On-site special sales

There are five categories of on-site sales, including cosmetics, daily necessities, electrical appliances, beverages, Furniture and cosmetics are mainly handled by salespeople and supermarket employees directly sent by the manufacturers. Daily necessities are clearly marked with clearly marked prices. Home appliances such as TVs and air conditioners are reduced in price and given away as accessories. All kinds of drinks are lower than usual prices, and all furniture is 20% off. .

3. Tour promotion and free goods

The supermarket uses each sponsor’s car and supermarket name to deliver advertising materials (cosmetics and daily necessities) and leaflets.

IV. On-site lottery activities

The lottery methods and prizes are relatively flexible, with a winning rate of 100%, and deformation is used to promote various products.

After a day of observation and understanding, I feel that this entire activity is relatively successful, but from my personal point of view, there are still some shortcomings. I will talk about my views from the following points

1. Advertising

If the wording and starting point of advertising are not very good, it should be changed from the perspective of consumers. First of all, the music on the bottom of the advertisement should suit the hearts of most consumers. Different music should be played when passing by different street corners.

2. Employee motivation

During the “May Day” Golden Week, the number of customers will increase, and working hours will be lengthened, which will lead to some employee negativity. In response to national regulations, the subsidy for employees is increased threefold. According to employees, it is only the processing fee based on the usual salary, and a meal is included. Therefore, the enthusiasm of employees directly affects the promotional effect.

3. Enhance competitiveness

(1) Establish an innovation system, strengthen self-quality construction, and ensure that hardware passes the test and software is in place.

(2) Improve the management system. A good management system is the guarantee for the smooth implementation of various supermarket strategies and plans, as well as the guarantee for the continued success of the enterprise. Strive to achieve a detailed division of labor in the supermarket, clear authority and effective supervision.

(3) Improve the training system. Modern enterprises are people-oriented, and excellent employees are the key to the survival and development of enterprises. Supermarkets should improve employee education, training and welfare benefits systems, establish a training system for employees before entering the company, and communicate effectively with employees to ensure that no one is high or low, everything is not too small, education is timely, and rewards and punishments are clear.

(4) Make full use of marketing concepts. Remove the ideological burden of employees, grasp the reception and handling of customer complaints, and actively explore and consolidate the market.

(5) Do a good job in diary and monthly journal work. Managers must report their work status and the occurrence and handling of emergencies in writing on a daily basis. Supermarkets should also hold regular staff meetings to summarize experiences, motivate employees, and set development goals. ;