How to send a circle of friends to repair and maintain the car

The first measure: improve personal data.

If you want an anime or pet picture as an avatar, a literary name, who knows that you are doing auto repair, let alone doing business through WeChat!

Therefore, improving personal data is the first step for auto repair shops to do a good job in WeChat marketing. Let the whole circle of friends know that you are an auto repair practitioner, and you will naturally think of you if you have related needs in the future!

1. Nickname: XXX (store name) -XXX (real name of WeChat owner)

2. Avatar: A cool car photo or a real photo taken in a store.

3. Personal profile: short advertising language

Such as: XXX (store name) provides the most intimate beauty maintenance service for your car.

4. Friends circle album cover: cool car picture or shop photo.

The second measure: add customers.

There are only a few people on WeChat, and the customer resources are definitely not enough. If you want to tap new customers and increase the radiation scope of WeChat marketing, the boss should take the initiative to add "strange friends".

1. Add method: people nearby, shake and scan the QR code.

2. Add method: People nearby and shaking can greet strangers.

The content of this greeting is best to tell the other party sincerely what they do and what features their store has, so that the added friends are the accurate customers of the store.

Let the customer consciously scan the QR code, and the boss must give the customer a reason to be "harassed". If the micro-signal in the store can provide appointment or fault consultation service, then many car owners are still willing to add a professional car mechanic.

The third measure: send a circle of friends

There are customers and good products. If the circle of friends is not good, then so many preparations made before are also ineffective.

How to make efficient use of the circle of friends to reach a deal includes three key points.

They are content selection, sending frequency and time, friend interaction and maintenance.

1. Content selection

If you want to attract the customer's attention successfully, then you must send something that he cares about and wants to see. Simply put, it is to poke the pain points of customers.

If a friend in your circle of friends happens to have a maintenance recently, and you publish how to maintain a car, how to identify the quality of maintenance, and the process and standards of car maintenance, then this friend will definitely look at this circle of friends carefully to understand your store.

There is also a car owner who doesn't know much about car maintenance and has no awareness of car maintenance. For example, a person who hasn't cleaned the air conditioner for many years after buying a car will feel scared and want to solve this hidden danger immediately when he sees that your circle of friends is saying that the air conditioner has not been cleaned.

In such an "emergency" situation, you who clean up the knowledge of popular science air conditioning for him are the first choice in his mind.

In fact, it doesn't take much time to do these contents. Pay more attention to some related official WeChat accounts (such as car service internal reference) and forward some articles that meet customer needs. You can hit a friend's pain point in a few seconds.

2. Send time

The release time and frequency of the circle of friends need to be combined with the target population of the store. Take office workers as an example:

The time for ordinary office workers to brush their circle of friends is mainly 8: 00 am-10: 00 am; Noon12: 00 ~13: 00; 17:00~ 19:00 and 20:00~0:00 in the evening.

Auto repair shops for office workers can publish 1~2 circle of friends during these peak hours to find a sense of existence.

3. Release form

Simple short messages are easily overlooked by users. If you don't want the news of the circle of friends in the store to be "swept away", then the boss remembers to combine pictures and texts to occupy as much space as possible and increase the chances of being seen by customers.

4. Friend interaction

When posting a circle of friends, you can add some interactive links appropriately, so that users can also participate in comments, increase the activity of WeChat friends and promote feelings.

For example, the boss can take pictures of common problems in car maintenance and send them to a circle of friends, so that everyone can discuss this problem together, which will not only popularize some maintenance knowledge to customers, but also let customers recognize the car maintenance technology of the store.

5. Friend maintenance

If you don't want to be hacked by customers, the boss has to give them some "sweetness":

For example, like pumping a few friends to send oil, forwarding articles to get coupons and so on. The circle of friends involves the interests of car owners, and car owners will pay attention to the news of your circle of friends in order to know the preferential information in time.

In addition to giving benefits, the boss can also release some "buyers' shows" appropriately, tell the good of the store with other people's mouths, and build trust in the hearts of other friends.