What does public relations mean?

Positive rate: 100% Note: gōng guān Public * * * relationship is a science, which means that an organization establishes good relationships between employees inside and outside the organization and between organizations in order to achieve a specific goal. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize. However, there is a common misunderstanding in society that PR is "Miss PR" and so on, which is extremely unfavorable to the development of PR as a science and art in China. We should study PR in an all-round way and establish a correct awareness of PR. [Edit this paragraph] I. The origin of the word "public relations" ① The concept of "public relations" first appeared in the United States in the early 20th century and was first used by an American journalist, ivy lee. In 1904, ivy lee used the word public relations to describe the concept of public relations, which was later abbreviated as PR, which is the abbreviation of public relations. Etiquette expert Jin believes that the concept of public relations is best translated into public relations. In fact, people in Hong Kong and Macao call it public relations. 1807 Webster's dictionary, the new ninth edition of the university dictionary, 2 1903, referred to as "PR" became a specialized profession, and 2 1923 became a discipline, which was mostly translated as "public * * * relationship" with multiple meanings [edit this paragraph] II. Connotation of public relations (65438) Clever conception (2) Management science, focusing on people's minds (3) Management philosophy of seeking unity and development outside (4) Intangible assets, means of "soft competition" [edit this paragraph] III. Definition of public relations 1 Primitive public relations is a kind of social relationship between social organizations and the public who constitute their living environment and affect their survival and development. 2. Comprehensive function defines public relations as the science and art that social organizations communicate, shape images, balance interests, coordinate relations, optimize social psychological environment and influence the public in order to survive and develop. (1) Public relations consists of three elements: communication-social organization-social public communication: subject, intermediary and object. Core work: shaping organizational image and coordinating interest relations. Objective: The scope of organizational survival and development: psychological environment of organizational survival 1. The definition of extension attribute (omitted) ① refers to public relations activities ② public relations occupation ③ public relations science ④ public relations consciousness (concept). The definition of public relations occupation by the Ministry of Labor and Social Security: [Edit this paragraph] IV. The basic characteristics of public relations (1) are aimed at the public; (2) for the purpose of credibility; (3) the principle of reciprocity; (4) long-term policy; (5) take honesty as the creed; (6) communication as a means; Public relations includes three elements: social organization, public and communication. Public relations is a way to create an image and balance interests through communication. The classification of public relations is 1. Communicative public relations carries out public relations work in interpersonal communication. Its way is group communication and personal communication, which is the most widely used. 2. Publicity and public relations use mass media and internal communication methods to carry out publicity work and establish a good organizational image. 3. Types of tactical public relations activities 4. Social public relations organizations use various social, public welfare and sponsorship activities to create a good organizational image. 5. Service-oriented public relations take providing quality services as the main means. The purpose is to gain social understanding and praise with practical actions and establish a good image of oneself. 6. Crisis-oriented public relations Under the influence of media environment and industry environment, corporate crisis is inevitable. Crisis-type public-private relationship aims to help enterprises solve crisis public relations problems. 7. Consulting public-private relationship focuses on collecting social information and understanding public opinion. Provide consultation for the management decision of the organization. 8. Constructive public relations refers to the efforts made by organizations to create a new situation in public relations. 9. Maintenance-oriented public relations social organizations are used to consolidate a good image when they are developing steadily. 10, aggressive social organizations with public relations actively establish and maintain a good image. +0 1, a public relations activity mode adopted by defensive public relations social organizations to prevent their own public relations imbalance. [Edit this paragraph] V. Ai Jun, a sociologist of public relations strategy, expounded the book Public Relations in Contemporary Commerce published by Modern Publishing House 1994. First of all, public relations is a kind of. For example, public relations played an important role in the abolitionist movement, the Constitutionalist movement and the presidential campaign, and gradually shifted from political needs to other fields. Public relations is a discipline, which, like "physics and mathematics" in natural science, is independent and related to other disciplines. Because everything has its particularity and connection, we can't blindly classify and confuse public-private relations because they are similar, similar or related to other disciplines in some aspects. Second, we should emphasize the organizational concept of public relations. Public-private relations emphasize a talented group organization, not an individual or an object. Third, the function of public relations is mainly to help the organization establish a reputation, coordinate internal and external relations, and improve the visibility and reputation of the organization. Therefore, it gives the following definition of public relations. Public relations is a science, which means that an organization establishes good relations between employees inside and outside the organization and between organizations in order to achieve specific goals. It is a conscious management activity. Establish a good public-private relationship in the organization.

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