What are the sales skills of clothing shopping guides?

During the sales process of terminal clothing stores, various problems are often encountered. If they cannot be solved well, the performance of the clothing store may stagnate. So how can we improve clothing sales and quickly close deals? Today Women's Clothing Network shares these 17 key points that you must know!

1. "Promote": "Push" means promoting the brand, and "selling" means selling the product. Promote the brand first, and sell the product later.

2. 28% of the customers are planned purchases, that is, the customers have made up their minds before purchasing; 72% of the customers are casual purchases, that is, they decide whether to buy or not and how much to buy based on the atmosphere of the scene.

3. An excellent salesperson can easily find the customer's needs and recommend products that are suitable for the customer. More importantly, the customer can believe that this is the product she wants and that this product is very suitable for her. .

4. If you sell one less product, you just lose a golden egg; if you offend a customer, you kill a chicken that can lay golden eggs.

5. Enthusiasm accounts for 95% of sales. You may lose one customer because you are too enthusiastic; you are more likely to lose 100 customers because you are not enthusiastic enough! To sum up, it means diligence with eyes, diligence with mouth, diligence with hands and diligence with legs!

6. It’s hard to believe that a store clerk who doesn’t even know enough about her own products will sell her products well.

7. It’s hard to imagine a store clerk who doesn’t even believe in her own products convincing customers that her products are worth owning.

8. What you see are the characteristics, what you talk about are the advantages, and you should use benefits to persuade, seize the customer's focus, and let the customer remember something.

9. Customers are the foundation of our business and are the ones who give us money! Developing new members is an important condition for the company's sustainable development.

10. Customers hate walking into noisy, messy, and dark corners.

11. Don’t sneer and make customers panic; don’t giggle and embarrass customers; don’t laugh too hard and make customers confused.

12. The reason why the customer trusts us is because of our professionalism (professional knowledge of products, integrity and courtesy to people, dedication to the store), especially the valuable professionalism that we put forward to her opinions and be able to solve their problems.

13. Be sure to use polite words such as "you", "please" and "thank you".

14. When you find that a customer has a desire to buy, you should take the initiative to make a transaction request to the customer.

15. Customer’s buying signals:

1) When the customer no longer asks but thinks;

2) When the customer keeps nodding in agreement. ;

3) When customers pay attention to returns or future discounts;

4) When customers bargain and want discounts;

5) When customers follow When partners discuss prices.

16. Language for initiating transaction:

1) Take one of these;

2) I will help you get this to the cashier;

3) Let me help you install this first;

4) Let me help you calculate the price;

5) Which one do you want, A or B?

17. You must let customers experience it and communicate while experiencing it. This is the magic weapon of sales!