How to play the video number that is too hot? 7 tips to get you started quickly

A new thing can be found recently, the video number.

What kind of evidence is there?

First, there are more people doing training, and many people have begun to teach you how to open the video number and how to do the content of the video number well.

Second, many people shouted, you missed the official WeChat account of Weibo and 20 12 in 2009. Don't miss the video number again.

Third, some people began to say that with the video number, everything can start all over again.

Generally speaking, when these three signals appear, the trajectory of this thing begins to get hot.

But someone will still ask, what is a video number? What's the difference between video numbers and other things? How to open it?

Today I will tell you about these problems.

To put it simply, the video number is a short video platform used by Tencent to attack auto Faster and Tik Tok. Tencent really has high hopes for it.

So, why pay attention to the video number? It can be seen from the following five aspects:

1. Second only to the entrance of friends circle.

Its position in WeChat is second only to the entrance of friends circle, which basically belongs to an entrance with very large traffic.

2. Zhang Xiaolong personally stood on the platform.

Zhang Xiaolong said in the open WeChat class before that compared with the official WeChat account, we made a mistake because we lacked a carrier for everyone to create. We can't ask everyone to write articles every day, but short content is the direction we must work hard.

Therefore, Tencent attaches great importance to short video services.

3. While Tencent launched the video number, it also showed some live broadcasts.

Tencent launched a live broadcast at the same time as the video number.

The purpose of Tencent's doing this is actually to let everyone produce good content, and then realize it with high-quality content, giving everyone a space for daydreaming.

After that, it is possible to bring the video number with the goods, and the video number and watch live broadcast will also be opened. In addition, the video number is currently distributed in a centralized way, which means that the official will push the traffic to you. We think the video number is very likely to succeed.

4. Official videos can be inserted with hyperlinks.

The video number can be linked below, so that we can direct the traffic of the video number to the official WeChat account.

In terms of these four aspects, Tencent attaches great importance to the video number. It will hope that the video number will become the traffic output platform of the entire WeChat ecosystem, and hand over the entire traffic to these short contents, making it easier for users to produce. Get more traffic through these short contents, and finally realize it through e-commerce.

This is the ambition of Tencent that we can see.

5. In the internal testing stage, it is in the dividend period.

Now, we will also find that the short video opening is still in the internal testing stage. Internal testing means that it is still in the dividend period, and only a few people can open it.

On April 10, several new video number permissions have been opened. It means that the time to open to the public is getting closer and closer. At the same time, if you are already open, you must take the time to make use of it.

As we said, drainage is to make good use of leverage to make up for the disadvantages of others, but in exchange for benefits. Video number has a lot of traffic, but it lacks high-quality content.

As for you, you should take the time to output high-quality content and get traffic exchange.

If you haven't opened the video number yet, you can study how to make a good video number, reserve high-quality content and upload it.

After talking about what a video number is, let's talk about how to apply for a video number.

I believe that you have read many related articles before and will teach you how to write an email and how to ask others for an invitation code. In fact, these methods were closed at the end of February, so don't bother.

It was popular for a while in early March. For a few video authors, if you have permission, you can invite three people to open the permission, but this only increases the chance of opening it. At present, this method has also been closed.

So, how can I open it? You can refer to the following four points:

1. You were selected in the internal test.

How to select through internal testing is actually a bit metaphysical, and there are three ways:

0 1. Many comments were forwarded and liked.

There is a very popular saying that more comments, more praises and more reposts can improve the probability of internal testing. Although this statement has not been officially recognized, it can be tried more.

02. The number of friends is below 3000.

If the number of your friends is below 3000, the chances of being opened will be greater.

03. Young people are more likely to open it.

The business objects of Tencent Video Number are Weibo, Auto Aauto Quicker and Tik Tok. They think he can attract many online celebrities and stars himself, and the people in the idol are all high school students.

Therefore, if you are young, you have a greater chance of being opened.

2. You are officially invited

Who are the official invitees? It must be a high-traffic person, such as a star writer, who will give priority.

3. Official internal recommendation

The official opening authority still retains a small part. If you meet the official invitation agency I mentioned and know the official person, he can help you submit the application.

But at present, this method is also more difficult.

4. Wait for a wide range of opening up.

Recently, 10 has opened a lot of access rights, and we predict that it will not be fully opened until the end of May or early June. If it really doesn't work, it can wait. Think clearly about how to do it first and hoard some content.

Let's briefly talk about how to do a good job in video content and how to conduct simple drainage.

1. Determine your position.

Like all content, you must first determine your position.

Many people send more to the east and a little to the west, and find that the traffic is very poor. Even many people are talking to themselves and talking about their emotions.

First of all, everyone should understand that the video number is officially pushed and output centrally. You need your content to be useful to everyone before he can give you traffic. If you only talk about yourself or a small number of people, they will not give you traffic. So you have to figure out what your position is.

For example, my orientation is growth. To put it bluntly, it is to teach everyone how to make money, how to get more traffic and how to play with many good platforms. Tell you some new ideas, some underlying logic of drainage and growth.

I hope to determine my position by making these related contents.

2. Have your own characteristics

Personally, as a consultant, why do people come to see my articles and videos?

Because I have rich practical and training experience. When I output the content, I will make the theme more suitable for all this, and at the same time, combine my own theory and practical cases to make some complicated things understood by users in a simple and interesting way. These three standards are my personal characteristics.

3. Enhance your recognition.

To improve your recognition, to put it bluntly, it is to unify your image, including your cover, beginning, greetings and fixed gestures.

We will find that many people in Tik Tok and Aooutlets left a deep impression on us. The key is that he must have a sentence or a repeated sound effect.

4. Quality content

The most important thing about high-quality content is to fit the public. In this case, the traffic will become higher. For example, talk about parenting, how to make money, personal growth and so on. They are all hot topics.

At the same time, your content can also talk more about the current video number operation related content. At present, many talents have just opened, and I don't know how to operate. There is a great demand in this respect. Tencent officials will repeatedly push this piece of content to newcomers who have just opened an account.

If you really don't know how to do it, I suggest you disassemble the most popular short videos of Tik Tok, Aauto Quicker and Weibo, and compare them with your category to see how they do it. You can imitate them according to their routines.

5. Continuous production

Video numbers, like other channels, will look at the update frequency. If you can do it daily, the promotion efficiency will be high.

There's another trick. You can repeat content that was not popular before, and it is very likely that you will get different traffic pushes.

6. The release time is chosen in the evening

The logic is the same as the official account of WeChat, and the evening is always the most active time for everyone on WeChat. From the feedback of many bloggers, it is basically the best to publish at 9 pm.

7. Do a good job of drainage

When making a video number, be sure to guide everyone to like it and interact with the comments.

The logic of video number distribution is that if people who watch your video number have high praise and broadcast rate, Tencent officials will recommend more people to you, and friends who like your users will also see your video.

Therefore, it is very important to guide praise.

And if you can guide them to comment on some high-quality comments and reply, they will put two in the interface. If the quality of comments is high, it will also bring you more traffic.

In fact, like Tik Tok's algorithm, it is the broadcast completion rate, interaction rate and favorable rate. So when you do it, you must improve around several points.

The above are some dry goods I have recently harvested that I share with you. Everyone must start to pay attention to the video number and act. In the future, we will continue to export more methodologies about video number operation, so stay tuned.