How to open up the market

Dear directors of Shangshan Class 3, strategy, and partners, good evening, everyone. I am Chen Zijun, a director of the Xi’an market of the Minxing team. I received a notice from the company asking me to do a Share your ideas and practices on how to open up the market.

In fact, many teachers have more experience than me and have a say in how to open up the market. I also represent the vast majority of our partners. Starting from being a new general agent, I have been working hard to do a good job in the business of Yiyiwang. In the process of opening up the market, I have also encountered problems. I shared the problems I encountered when doing the market and triggered my thoughts on how to improve and how to improve such a process. I hope to provide a reference for my partners so that everyone can communicate with each other, learn from each other, and improve each other.

Whether you are starting a business or doing sales, developing the market is a must. Without a market, there will be no sales, and without a market, there will be no development. Then opening up the market is very important for each of us.

Some friends said that I also want to expand the market, but I can’t open my mouth or leave the house. I feel that I am incompetent, have no knowledge in my stomach, and cannot bear the blows of others.

So before sharing, let me first talk about the ideological understanding.

Everyone will encounter difficulties and setbacks when developing a market. Everyone will encounter incomprehension or rejection. If others agree as soon as you say it, I believe the market is already saturated. What chance do we have? Especially teachers who have a bigger market may face more difficulties. It’s just that their hearts are stronger than ours, and they can handle failures and setbacks correctly. Failure and setbacks are also the best exercises for everyone. After experiencing setbacks, there is victory in the end. So now we have so many Mercedes-Benz directors emerging around us, and they are role models for us to learn from!

If we want to succeed, we must not be afraid of difficulties. Dare to face setbacks. None of this is a big deal. Do you believe that you can do things with such confidence? You will succeed. When you have such determination, you will encounter problems and solve them. If you feel that your knowledge is not enough, then learn the basics, whether it is sales ability or basic knowledge, what is a coffee enema? What is hepatolithiasis? What is light fasting? What is the Mediterranean diet? None of this is difficult. As long as you are willing to learn, it will become your knowledge sooner or later. If you feel that your abilities are not enough, just improve your abilities. Improving abilities requires more practice. Every time we communicate with a customer, we can think repeatedly about how we can communicate and how we can grasp the customer's consumption psychology if there is such an opportunity next time. This is an improvement in our ability. Improve your abilities through practice and reflection.

So there are two sentences:

Direction is more important than ability

Ability is more important than knowledge

It sounds like we may feel like we We’ve all heard it, and it seems like we all understand it, but do we really understand it? Is there really a deep understanding? Is this really how you do it?

Having said so much, let’s talk about tonight’s theme!

The topic I will share tonight is how to develop the market. I will share it in four aspects.

1. Organize offline activities and gatherings

2. Go out of your home to develop service markets

3. Use the Internet to create personal influence

4. Plus Great service and follow-up

The most important thing between people is communication and communication. As the saying goes, people are in love when they meet each other. The Chinese people attach great importance to courtesy and communication, and the best way to communicate with each other is to move around. In fact, it goes without saying that everyone is good at increasing the relationship between people. Between friends and relatives, we often move around, gather, and eat. The only difference from before is that our topics are more concentrated. In beauty, focus on health.

We have many types of gatherings, which are slightly different depending on your purpose. For example, if you want to promote the Mediterranean diet, you can invite friends to cook and eat together. If you want to share our With the Kemei facial mask, you can invite friends to have a beauty treatment and share the benefits of the facial mask.

We can also invite some health-loving friends to talk about health, do body exercises, and teach techniques.

Everything is the same. It is not black and white, neither A nor B. The same goes for gatherings and activities. It is not the randomness and casualness we used to have before. What. It is not of a business nature. It only talks about products and businesses, and is just for promoting orders and recruiting people. We can have both directions and goals, be more diversified in form, and make the atmosphere more relaxed.

If you have this degree of control, I believe that if you hold more gatherings, your friends will definitely master it.

Of course, partners who are all engaged in this business can gather regularly to share knowledge and experience and improve the abilities of all friends.

There is also a type of partners who open a shop and spend all their time doing bodywork for customers. In fact, they can also do activities. Whether it is teaching them a little knowledge or tricks, they will definitely be willing to learn it.

The second aspect is to go out of your home to develop the service market.

Since people are in love when they meet, meeting will increase people's emotions and deepen communication, so it is necessary to meet more often. Get out of the house more and see more friends.

If you are developing your own market, then we should go out frequently to contact friends and chat with them about their current situation and their needs. We can provide appropriate guidance based on his situation.

If you are in the service market, communicate with your partners in advance, make appropriate preparations, and communicate based on their needs.

Regarding this point, I think the more important question is not whether everyone knows it? What's more important is the question of whether to do it or not.

This is of course no problem if the place you want to go is close to you. But what if the place you need to go is far away from you. Is your first thought like, geez, how much am I going to spend? How much does it cost for travel and accommodation? Whether there will be any results is yet to be determined. So do you want to go to other markets? It will become a tangled issue.

The latter may turn into another form, we will get there in time. The purpose will also be particularly strong. When you go there, you want to be determined to win. Of course there is no problem with being determined, but it is not certain whether there will be results. There are many reasons, maybe the other party's funds are not in place, maybe the other party has not made a decision yet, or there are some special reasons.

In fact, I think there are great benefits to going out to expand the market. You can make like-minded friends all over the country. The fact that you went all the way for him shows that you care about him and the friendship between you. You value his abilities and have greater expectations for him.

We can also take a tour. Experience the local customs and taste local delicacies. If you don’t explore the market, do you often travel?

A friend said that all this costs money, and I feel that money on hand is very tight this year. Well, that's right. What about previous years besides this year? How often do you go out to explore markets? If you don't pay, you won't get anything. In today's Internet society, we will more or less have foreign markets and find someone who is willing to start a business to help him.

The third aspect is to use the Internet to create personal influence.

The Internet is a trend, so we must learn to use modern tools. Do we use mobile phones and the Internet to consume, entertain, or make money through it? The average time some people hold their phones exceeds working hours, and many people check their phones dozens of times every minute. Especially in the past few years, you will find that almost everyone is doing micro-business and promoting it. So we have to invest time and energy in the Internet.

I am sure many partners will say, I also want to use my mobile phone to make money, but among our general agents there are some older sisters or aunts. When it comes to many things on the Internet, they say I’m old and I don’t know how to operate them. Again, it depends on whether you want to learn it or not? What benefits will learning to use the Internet bring to you? Is it worth learning? If you really want to learn, there are N ways to learn. For example, my father is a calligraphy enthusiast. He writes calligraphy every day, and he makes TikTok every day. But he doesn’t know TikTok. What do you think he will do? He is 75 years old. Every time he met me or my brother, he would ask us to teach him how to operate it.

But a few days after each submission, he would say that he had forgotten it again. His mobile phone doesn't obey his orders at all times. Either the traffic volume exceeds the standard and the phone bill remains high. Either it's a cell phone, and suddenly I can't receive any calls. Either the phone is too slow and no web pages can be opened. Various situations arise. They often call me and say, oh, my phone is broken again, I can’t send TikTok, and I can’t play music. The photos I took can't be found again. What I want to say is that he wanted to make TikTok, so she continued to learn it over and over again. If you forget, keep asking us. Probably asked dozens of times. But in the end he really learned it. Are you 75 years old?

Sending short videos now seems to have become a trend and a popularity. Many people are posting short videos. Tiktok has become a habit for many people. But you will find that many people post it casually. Or the content is frequently repeated. Or the text is casual.

If you really want to gain something, you should spend more time on this. I think we can be more attentive.

What message do you want to convey to everyone through the content you post?

No matter which method or platform we choose, we need to be careful.

For example, do we manage our circle of friends carefully?

For example, do we manage our WeChat community carefully?

For example, do we manage our short videos carefully?

Of course we can also operate our WeChat official account. We can also run our own personal radio station.

In fact, many of our partners have already begun to use the Internet to do online business early. Except we want to use the Internet to sell products. To expand our network of people. In fact, I think the more important thing is to build your own influence. These are just some of my personal opinions.

After all, the number of people who know you is limited. Apart from them, there are 1.3 billion people who don’t know you. So how do you want them to view you? How do they get to know you and what do you want them to see you like?

It is actually important to build your personal image and influence.

This is also the development direction I have set for myself. I spend time working on the Internet. There are many Internet platforms. We can choose a few platforms that we are willing to work on, continue to output, and let the Internet work for you and serve you.

It’s important to have the courage to start and to compete. I benefited from this sentence. At the beginning, I didn’t dare to start a live video broadcast. I also felt that I was ugly and that I had no money, etc. etc., I will also make excuses and reasons for myself. Even if I live broadcast, I have no fans. One day I said to myself that I must start. If I can’t make videos, I can make audios. I can’t give impromptu speeches. I can prepare the content in advance. , just like the current sharing, it is not an impromptu speech. It was prepared in advance. Even if I just want to consolidate the knowledge I have learned, and I can leave audio files that can be listened to at any time, forwarded at any time, and easy to save, I will start.

After making this decision, I started recording my audio album "Natural Therapy | New Ways of Healthy Lifestyle" in the Himalayas. Sometimes I have to check a lot of information and revise a piece of content many times, and sometimes it even takes After almost a day, Xima has already taken it off the shelves and has to re-record it.

Later I opened a video account and started recording videos. I didn’t know how to conceive and there was no one to film them, so I filmed myself and taught myself knowledge. It's easier this way and I can control it alone. As soon as I recorded the video, I realized that I couldn't even finish the whole thing for one minute. I kept stumbling and forgetting my words.

I also opened a WeChat public account called "Secrets of Natural Therapy", intending to share some knowledge and cases.

Post your own album photos.

What I want to say is that you must keep working hard even if there are small difficulties, and keep doing it once you start. As of today, my Xima audio has been updated for 110 days. From the beginning no one cared about it, to now it has more than 530 fans. There are also many fans leaving messages and interacting. My video account also has more than 200 fans. Many partners thank me for my daily sharing. They feel that they have learned something and can forward it to their customers. Douyin also has some fans who are updating simultaneously every day.

We also need to develop on multiple platforms. We can develop on different platforms.

For example, if you write an article, you can publish it in various APPs. You can record a video and publish it in various APPs. Recording an audio can also be published on various platforms. If you continue to work hard like this, I believe you will be rich in rewards.

I also take time to do live voice broadcasts every day. I also made a lot of friends and answered questions for some people.

So except for my friends and family. People who got to know me later all know that I am a personal health manager, they all know that I have rich knowledge on health and wellness, and they all know that I am a person who is good at giving. I believe that sooner or later, I will achieve my goals and wishes.

In the fourth aspect, we will share about increasing service and follow-up.

We make great efforts to develop the market. After development, we must maintain it. Follow-up is a very important task. , let’s not say that sales will only be successful after 4-11 times. Just say that you have opened up the market, met many new friends, and hired many new general agents. You have to provide services and follow up. Let me briefly share. About follow up. Although this topic is a cliché, we will talk about it again because it is so important.

What is the appropriate frequency for follow-up? Generally speaking, new acquaintances or new customers must follow up within 24 hours. Then follow up within 72 hours and then follow up within 7 days. Analyze the specific situation on a case-by-case basis. For example, if this person is the general agent you are about to start, you may need to contact her every day. Recently, a friend has something going on at home. You may need to pay more attention to him and keep in touch with him. The frequency of follow-up is high.

We talked for a long time. Some new partners asked how to follow up. What do you have to say? A partner often says she doesn’t know what to say to others? What to say? You can say anything, just to bring the distance between each other closer. Looking for trouble. I have nothing to say. Asking knowingly. Talk nonsense. There is a topic as we talk. You can also follow her circle of friends. Current situation Opened the topic ① times. Everyone wants to be noticed by others. People who always post about kids in Moments will talk about kids. She always talks about herself when she posts about herself. The person who always gave out food asked her how delicious it was. If you always love traveling, ask about travel. ...Just talking nonsense, but don’t forget that we still have a purpose. Finally, remember to ask what you thought about coffee enemas last time? Have any questions? Do you use the things you buy home every day? I would like to withdraw a few words related to our coffee enemas.

To summarize: By following up with a potential customer we have just met, we deepen our relationship, strengthen her understanding and trust of us, let her become friends with us, and we have the opportunity to make follow-up contacts.

When following up with a customer who has not completed a transaction, we need to get closer to her and understand her detailed, comprehensive and comprehensive information. Find your hobbies and interests and find your entry point. Prepare for later sales.

Follow up with customers who have completed transactions, remind and urge customers to use products, and solve problems that customers may have at any time.

I have already finished talking about the four aspects of market development here. In fact, each point can be discussed on a special topic. Careful partners will find that the content I shared about market expansion is actually nothing strange. Nothing new either. It's all you know. There is a saying that is particularly good. Knowing is not the same as enlightenment, and enlightenment is not the same as doing it.

In fact, there is no secret or technique. We can only work hard beyond our goals in a down-to-earth manner and do practical things in a down-to-earth manner. We will succeed in the end.

I would like to end my sharing with one sentence. I hope that all my friends can stay in poverty, endure loneliness, resist temptation, withstand trials, stabilize their minds, and be responsible. , shoulder the mission.

Thanks to all teachers and partners for listening. See you next time!