Examples of soft articles in WeChat business, how to market soft articles in WeChat business and how to write soft articles in WeChat business.

There are four common ways to write soft articles:

1, which is often used by novice WeChat business. It's simple. Let's download a soft article about our related products online, change the beginning and end, and add some opinions.

2, patchwork method, this method is also very simple, and it is also very good for WeChat business, that is, you can pick points from the East and the West, and then express your own views, plus some of your own opinions.

3, case method, you can write some friends or your own experiences, plus some of your own ideas, especially suitable for weight loss, breast enhancement, skin care and other products.

4, summary method, this is more difficult, we can modify the method at first, then use the patchwork method, and finally we can use the summary method.

The general steps of writing soft articles:

1, wechat business first determines the writing form and theme of soft text.

2. Make an outline and arrange writing ideas.

3. Write a good beginning and pay attention. There are at least three pieces of information in it: writing background, article direction and writing purpose.

4. Expand the subheadings and break through one by one.

5. Finally, summarize and supplement. You can echo the beginning and then make a supplement.

Finally, I take the mask as an example to talk about how the title of the soft text is extracted from the material and let the mouse click in. We might as well be a soft title party.

1. Limited title.

How high the value of anything depends on the limit, such as "top ten masks that beauty must know".

2. exaggerated type.

Bo's information is asymmetric, attracting people's attention, such as "it's amazing, XX stars are also using this mask".

3. News hotspots.

The article keeps pace with the times and is linked with news hotspots, which can also create attention, such as "What mask was given to Prime Minister XX as a national gift".

4. Secret type.

Everyone likes to uncover the truth behind the veil, just as men like to spy on the scenery in girls' short skirts, such as "unveiling the mystery of XX mask for 50 days"

5. Type of story.

A good-looking story must first have a good title, and it changes according to the laws of itself and the people around it, such as "How did the yellow-faced woman become confident, rich and beautiful?" 》。

6. Ask yourself and answer yourself (question type)

What do you want to write, to whom, what are these people's inner needs, what kind of questions they have, and how to find the answer in your soft text, then the topic comes, such as "What mask has a good hydrating effect?" 》。

7. In fact, there are many routines to set the title, such as "Is it better to use * * mask to remove acne or * * cream", the type of advertising language and so on. As long as you are creative and the topic is novel, you can arouse the desire of the target customers, and your soft text will naturally be clicked.

Wechat service has the characteristics of WeChat service. The vegetable seller can't say I won't shout, and the physical store can't say I won't sell. As a WeChat merchant, if you say you can't write soft articles, then learn them. Read more, imitate more, write more, and always write your own style.