What if you don't make money by opening a clothing store? Ask an experienced person for help.

With this name, I'm really worried that the shopkeepers in the same trade will laugh at me. Only earned 1 10,000 in four years. I don't know how much other shopkeepers can earn in four years, but for me, I am satisfied with earning 654.38+0 million in four years. In this metropolis of Shenzhen, many clothing stores earned millions in four years, especially some high-end bulk stores.

My shop dates back to 2007. That year, a new building was built next to my unit, and the two floors downstairs were used by shopping malls. Because this is the first time to open a store,

I rent a shop in a fog, with a lease term of 2 years, two mortgages and one rent, and management fees and utilities are paid separately. At that time, I was really excited, because I could try to be my own boss and be "bullish".

At that time, while going to work, I was looking for a designer to design a shop online. Finally found a handsome guy in Buji to design. His design is very good. Even some shops in Vientiane City were designed by him, and the design fee was more than 4 K. At that time, I ran from Luohu to Buji as soon as I got off work, because it was my own shop.

I need to watch him design every detail, including design and decoration. It took me more than two weeks, more than 30 thousand yuan. Then I hired a little sister, with salary 1500 plus commission. The goods were bought at Baima, East Gate. Because it was the first time to purchase goods, I wanted to take them after reading them, but I thought they were quite suitable after reading them, so I bought nearly 20 thousand yuan.

On the opening day, the business was better than expected and the turnover was not bad. Because my shop is well decorated, many customers patronize our shop. On the opening day, they calculated and bought 1, 000 yuan. Because I manage the store while working, the store is basically managed by my sister. I will settle accounts after work, and the turnover in the first month is almost 20 thousand. Due to the busy work of the unit, I usually don't care about my sister, and the accounts are really a mess. The next month, I estimated it and sold it for more than 15000 yuan. In the next few months, business plummeted. I pay the rent by credit card every month. Several times, I didn't even have enough money to pay back my credit card. Credit cards can only be paid in installments, and it always feels unclear every month. In the month of Chinese New Year, because many people went home for Chinese New Year, the business was at its worst, and it could not sell 6,543,800 yuan. At this rate, I can't make any money, or even lose my salary.

After repeated summary, first, the quality of goods is poor. Because we haven't had time to find the source of goods, the goods enter directly from the east gate, and everyone who passes by knows how the quality is there. Lead to the loss of old customers. Second, account management is a mess. Two months before the store opened, I just checked out because I didn't register. I wonder if those goods sell well. Third, the young lady lacks sales ability. After the Chinese New Year, I disposed of the previous goods at a low price and bought a batch of high imitation clothes at Industrial Road in Shekou. Why did I choose Shekou to buy them? First of all, it's convenient to buy it there. Second, the quality and style are good, but the price is higher. Because my clothing store is well decorated, my sales in AG are very high. I used 580 yuan to sell a product of 180 yuan to my customer, and then I changed my sister. This young lady's sales ability is really good. She helped me sell my turnover to more than 30 thousand in the first month.

I also moved my own computer in the store, mainly to facilitate the management of accounts, because I found that if the accounts were unclear, business would be really chaotic. I bought a set of software called Shoppers from Taobao. I bought this software because the shopkeeper next door recommended it. This software is really good. It can not only help me print the price tag, improve the clothing grade, but also manage the accounts very clearly. Because the software operation is very simple, the young lady in the shop quickly got started.

Because the price set by our store is higher than that of ordinary stores, we have lost many old customers before, but we have also accumulated many very high-quality customers.

The spending power of these customers can be said to be in the top ten. I think the biggest advantage I have done is to keep my old customers. I often go to Hong Kong to buy some gifts that I can't buy in Shenzhen for some old customers. As for the return, I told my little sister that as long as the customer is not satisfied, you can exchange or return the goods for her. Because most customers in our store have high spending power, I won't offend customers because of a new dress bought in 200 yuan. These customers are my long-term source of income.

At the end of 2008, I summarized that there was a monthly profit of 1 1,000 yuan. Because I have mature experience, I plan to open a street shop since 2009, because I know that if I want to make a lot of money, I must constantly expand my own shop, and the reason for opening a street shop is inspired by another shopkeeper in the same field, her other street.

The monthly turnover of this shop is as high as 200,000 pounds. But opening a street shop is much more troublesome than shopping malls, especially taxes. Because of my experience, when the store opens, it basically has a stable profit every month, and the profit is much higher than that of the shopping mall. At that time, I was already making clothes full-time, and my goal was to open a street shop every year.

By the end of 2009, the two stores had contributed more than 400,000 profits to me. At the end of 2009, I was already inspecting another shop, which is located near Jinguanghua, but the rent there is particularly expensive. But because most people in the past were Hong Kong people with high spending power, I finally rented this store after repeated consideration.

20 10 These two street shops have contributed considerable profits to me. When the number of stores increased, I really felt the pressure of management. Although I have earned the first 10000000 yuan, I saw the personal assets of Tencent CEO 30 billion some time ago. I think this 1000000 yuan is really small.

Finally, talk about my experience in recent years:

First, the quality of clothing is good, which is the basic point to maintain old customers for a long time, especially those with high economic ability. Such customers attach great importance to clothing details, so the quality of clothing must be good.

Second, please know how to sell your little sister, even if you give her a higher salary.

Third, the accounts should be clear, even if they are made by hand, the daily accounts should be recorded clearly. Conditional stores can buy software to manage as I did before. Of course, other software can also be used. I recommend it because I personally have used this software for several years and find it very simple and practical, and the inventory and turnover are clear at a glance, which is very suitable for bulk stores. Remember, don't keep accounts just because the store is small, and disorderly keeping accounts is the root cause of the loss.

Fourth, maintain a store to make money, constantly expand branches, and consciously pay attention to pavement information everywhere, because good stores are hard to find.