Tell me about your personal understanding and thoughts about e-commerce?

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So far, WeChat has been more successful in mobile e-commerce. Because e-commerce extends from PC to mobile, what has been lacking is not opportunities, but a platform that can host a large number of merchants. At present, only WeChat is gradually assuming this role, with nearly 500-600 million real active and addressable user groups. There is a huge developable market. Tencent is obviously aware of this. WeChat has gone from being a simple subscription account and service account, to seizing the domestic mobile payment market, to cooperating with JD.com, which all indicates WeChat’s determination in mobile e-commerce.

So, when mobile e-commerce has just emerged and WeChat merchants are not yet "overcrowded", you can try to use the WeChat marketing platform. At present, there are many WeChat marketing platforms in China (such as Weimeng, Weishe, Weidian Guanjia, etc.), which can assist operators to open official websites, malls and other functions in WeChat, which can not only increase the visibility of merchants, but also directly promote products. sales. In this way, when WeChat occupies an important share of the mobile e-commerce business, operators can seize the opportunity, act quickly, and be ahead of others.

In fact, both cross-border e-commerce and mobile e-commerce are self-expansion in the development process of e-commerce. There cannot be only one channel for the development of any business format. In particular, the coverage of e-commerce is so wide and it can carry thousands of forms. Therefore, in the future, e-commerce will not be dominated by one company, but will be mutually inclusive. Its best state should be: domestic e-commerce and cross-border e-commerce are integrated, internal and external integration; PC terminal and mobile terminal are integrated, dynamic and static are combined.

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