How to write the selling point of clothes

Question 1: How to say the selling point of clothes can be said from the material, workmanship, style and brand manufacturer of clothes.

As for which point to focus on, it depends on the advantages and selling points of the clothes themselves.

Clothing material is the most basic element. Clothing materials refer to all the materials that make up clothing, which can be divided into clothing fabrics and clothing accessories.

Commonly used clothing fabrics are

Cotton fabric: refers to the fabric woven with cotton yarn or cotton and cotton-based chemical fiber blended yarn. With good air permeability, good hygroscopicity and comfortable wearing, it is a popular fabric with strong practicability. It can be divided into two categories: pure cotton products and cotton blending.

Hemp fabric: pure hemp fabric woven from hemp fiber and fabric blended or interwoven with hemp and other fibers are collectively called hemp fabric. Hemp fabric also has the characteristics of hard and tough texture, rough and crisp, cool and comfortable, and good hygroscopicity. Hemp fabrics can be divided into pure spinning and blended fabrics.

Silk: it is a high-grade variety in textiles. Mainly refers to the fabric with mulberry silk, tussah silk, rayon and synthetic fiber filaments as the main raw materials. It has the advantages of being thin, light, soft, smooth, elegant, gorgeous and comfortable.

Wool fabric: it is a fabric made of wool, rabbit hair, camel hair and wool-type chemical fiber as the main raw materials, generally mainly wool. It is a high-grade clothing fabric all year round, which has the advantages of good elasticity, wrinkle resistance, rigidity, wear resistance, strong warmth retention, comfort and beauty, pure color and so on, and is deeply loved by consumers.

Pure chemical fiber fabric: chemical fiber fabric has high fastness, good elasticity, good stiffness, wear resistance and washability, and is easy to store and collect, and is deeply loved by people. Pure chemical fiber fabric is a fabric woven from pure chemical fibers. Its characteristics are determined by the characteristics of its chemical fiber itself. Chemical fibers can be processed into a certain length according to different needs, and woven into silk-like, cotton-like, hemp-like, elastic wool-like and medium-long wool-like fabrics according to different processes.

Other clothing fabrics

1. Knitted garment fabric: It is made of one or several yarns that are continuously bent into loops along the weft or warp direction and nested with each other.

2, fur: English pelliccia, leather with fur, generally used for winter boots, shoes or shoe mouth decoration.

3. Leather: all kinds of tanned animal skins. The purpose of tanning is to prevent the skin from getting worse. The skins of some small animals, reptiles, fish and birds are called "skins" in English, but in Italy or other countries, "Pelle" and its consent words are often used to represent this kind of leather.

4. New fabrics and special fabrics: batik, tie-dyeing, space cotton, etc.

Garment accessories

explain

Four explanations of garment accessories: the first explanation: some people say that when you pick up a garment, it can be said to be garment accessories other than fabric and lining. This statement is unscientific. In fact, lining is the earliest garment accessory. The second explanation: it is also a popular explanation of clothing accessories on the Internet. Clothing is a project, including production and design, in which the production process is divided into many links, the most important link is material selection, which is divided into fabrics and other accessories. Other accessories mentioned here are collectively referred to as garment accessories, which are necessary components for expanding garment functions and decorating garments besides fabrics, including zippers, buttons, webbing, shoulder pads, lace, interlining, clothes hangers, tag tags, ornaments, inlays, chalk, hooks, furs, trademarks, ropes, fillers, plastic accessories, metal accessories and so on. The third explanation: when forming a garment, all the materials used in the garment are called garment accessories except the fabric. Clothing accessories in the market mainly include interlining, lining, zipper, buttons, metal fasteners, thread belts, trademarks, wadding and fillers.

classify

According to the different functions of clothing accessories in clothing, it can be divided into:

1, lining (cotton fiber lining, silk fabric lining, viscose fiber lining, acetate fiber filament lining, synthetic fiber filament lining)

2. Lining materials (cotton lining, hemp lining, bristle lining, ponytail lining, resin lining and adhesive lining)

3. Cushion (chest pad, collar pad, shoulder pad and hip pad)

4. Fillers (filler and material filler)

5. Sewing thread (cotton sewing thread, silk sewing thread, polyester sewing thread, polyester-cotton blended sewing thread, embroidery thread, gold and silver thread, special sewing thread)

6. Fastening materials (buttons, zippers and other fastening materials)

7. Other materials (adhesive tape materials, decorative materials, labeling materials, packaging materials) The fourth explanation is also our comprehensive understanding of clothing accessories. When consumers buy a new garment, everything except the fabric is called garment accessories, generally including lining, padding, trademark, waistline and other accessories ... >>

Question 2: What are the six selling points of selling clothes? That's what I used to teach at work. ==

The six selling points seem to be the style, color and fabric of clothes. Work, good match. Easy to wash. Not easy to go out of date (it seems to be this. I haven't sold clothes for a long time.

FAB method is a good way for salespeople to analyze the benefits that products bring to customers. FAB sales statement: that is, when making product introduction, sales policy (purchasing policy) and sales details. According to customers' needs and intentions, conduct selective and purposeful persuasion one by one.

F refers to characteristics or facts, that is, what are the characteristics and attributes of one's own products,

A is an advantage or advantage, that is, how you are different from your competitors;

B is the interests of customers, the benefits brought by this advantage. For example, "Your customers no longer need to go to the service center for help, because service representatives can use portable service tools."

So FAB focuses on the "point of purchase" of customers.

FAB means that in the promotion of goods, the characteristics, advantages and benefits that goods can bring to customers are organically combined in a certain logical order to form a complete and perfect marketing persuasion.

FAB method is to analyze and record a product from three levels, organize it into a complaint point of product sales, convince customers and customers, and promote transactions. But we need to pay attention to what the interests of customers (customers) care about, and then vote for what they like, so that the interests we demand are consistent with the interests that customers need in order to play an effective role. Never copy it mechanically, just do it all without analysis.

The description of product features answers "What is it?" Generally speaking, it is not convincing to use product features alone in sales display, because buyers are interested in the specific benefits brought by products, not product features. Even if your product has such appearance or quality, what can it do? What is its performance and what benefits have it brought me? So you must discuss the product advantages related to the buyer's needs, which is why.

I have typed so much, please choose me as the answer! !

Question 3: How to write the selling points of clothes? I'll give you a way. Take it at Taobao first, and write more according to which selling point.

Question 4: How to analyze the selling point of a dress?

The concept of selling "concept" is a form of expressing the "selling point" of products, and concept hype will have great power to product sales. 2. Selling "feeling" The so-called feeling is a kind of psychological comfort and spiritual satisfaction created by enterprises with services or products as the carrier. Today, this kind of psychological comfort and spiritual satisfaction has surpassed the material and become the most important value that consumers are eager to get. 3. Selling "Emotion" The so-called emotional marketing is to regard the emotional differences and needs of consumers as the core of corporate brand marketing strategies, and realize the business objectives of enterprises through emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other strategies. 4. Selling "image" can leave a good impression on consumers.

5. The complete concept of selling "high quality" products is customer satisfaction. On the one hand, with the development of science and technology, with the serious proliferation and homogenization of products today, we have a more comprehensive understanding of product quality, including usability, practicality and durability, and pay more attention to ease of use and amenity. On the other hand, in the process of promoting "quality", you can often promote "experts", "stories", "after-sales service" and "professionalism" (to improve your professional level). 6. Celebrities who sell "celebrities" (including industry celebrities, movie stars, singers, stars, etc.). ) has a large number of admirers or fans, so taking celebrities as the "hook" of products can successfully hook a large group of consumers. 7. Selling "service" includes experience, product experience and production process experience, as well as the introduction of industrial tourism, service commitment, service differentiation, service brand building, personalized service, derivative service and so on. 8. Taking selling "features" as USP's marketing (also called functional appeal and unique sales proposition) does not mainly highlight consumers' behavioral characteristics, nor does it overemphasize the core spiritual and cultural connotation of products (such as a culture advocated or advocated by a product). It was straightforward and hit the nail on the head. 9. Selling "packaging" and "selling products" requires "selling packaging". On the premise of the same quality, those goods with good internal quality and good product packaging are more competitive in the market and can win the love and favor of consumers. 10. The history or culture of selling "culture" makes the commodity promotion market huge and growing, so its selling point is more valued by merchants, which is worthy of great attention and utilization by planners.

Question 5: How to write the selling point of a dress? I'll give you a way. Take it at Taobao first and see which selling point is more.

Question 6: Please describe the selling point of this dress. The color is fresh and the style is simple. It goes well with white cropped trousers.

Question 7: The selling point of sweaters is pure cotton. Write the appropriate age, the characteristics of clothes, and some hot words, but it must be related to sweaters, not fake.

Question 8: I'll give you a way to write the selling points of pure cotton clothes. Take it at Taobao first and see which selling point is more.

Question 9: How to write the baby selling point in Taobao? Tmall first implemented the baby selling point. You can search the Tmall store of your similar products, and then refer to theirs, plus some small ideas of your own, which is your baby selling point.