To start a business, we must first define our own position.

Entrepreneurship has no direction. Make clear your position first.

Recently, many friends chatted with me and had various questions, but I summarized them and they can be roughly divided into two types:

1, I want to start a business and don't know what to do.

2. I have started, but I don't know if it is correct; Well, I summarize these two questions as follows: the orientation of entrepreneurs.

I said "personal orientation" before. If interested friends can move to my "This note is for you who are still looking for personal positioning", then let's talk about the positioning of entrepreneurs today. If you lower your head and think about it, your problem will be solved. Let's go straight to the goods, so how do we locate them? In fact, I think it is a combination of personal orientation, but I still throw my soul.

Three questions, but for entrepreneurs, there are more than these.

Three questions about the soul (GIP orientation) 1. What are you good at? (good at) 2. Do you have any hobbies? (interest) 3. What do people praise you for? Answer these three questions well, and when you find the intersection, you will know your personal advantages.

Ok, the personal positioning is done, and the following is: the first step of positioning a four-part entrepreneur: setting the direction. On the basis of personal orientation, determine a general direction of entrepreneurship, such as your English is very good, and that general direction is English. Secondly, find the small direction of starting a business, that is, what you do in the English field. The small direction you choose is what you like and are good at. Remember, you can never earn more money than you know. Step 2: Identify users. By the way, after you determine the direction, you have to find out where your users are. Is it in your circle of friends? Or online? Or pedestrians on the road? Or in the community? Of course, you also need to know who your users are, children, girls, dogs or men. Step 3: Find the demand. After identifying your users, you should know what they want from you. Does this search come from their clear pain points? Or is it a hidden itch demand? Simply put, is it their rigid demand to go out and take a taxi? Still tired, I want to experience the need for an upgrade. Step 4: Make products. The last step is to take out what you are best at, make it meet the needs of the user groups you have identified, and then sell it to them. Milk tea is a product, foot massage is also a product, and courses are also products. You should know what your product is. Well, actually, I have answered everyone's positioning questions. The rest is entrepreneurship or business transformation, which is not a simple matter. It needs care, love, hard work and diligence. Of course, there are many methods, such as SOP formulation, personnel management, marketing and so on. But the positioning of all businesses is the most critical, which is self-analysis and understanding, and also the setting of self-goals. I want to serve those who I hope to serve well through my advantages. Qin Shihuang wanted to be the emperor who unified the world, and that was the orientation.