Selling used cars in 2020: personal trading channels are blocked, which is very painful to sell.

At the end of last year, because my new PHEV model was unlimited, the previous fuel car BMW X 1 began to be idle and was going to sell it.

Let's talk about the car condition first. This BMW X 1 20Li luxury model is an early model of 20 17, and its landing price is almost 350,000. It has been used for three years, and the mileage is not too long. The entire 4S shop is well maintained without any accidents, which can be described as a "boutique used car".

In fact, although this is my third time to sell used cars, I found that the methods of selling used cars on 20 16 and 20 17 are completely inappropriate in 2020, and the environment and routines have changed greatly now. It even made me think, why is it so difficult to sell used cars now? The reason is that the channel of used car trading has been monopolized by platforms and car dealers, and it is difficult for individual sellers and buyers to directly connect, which will be introduced in detail later.

Going back to selling X 1 this time, I didn't know how much my car sold at first, and thought it should be about 30% off the landing price, that is, 240,000-250,000 yuan. Then I went to a second-hand car website, including "Snacks" and a second-hand car house, and found that although the price tag is high or low, the price of a second-hand car X 1 in good condition is really similar to this price. What's more, I am confident that my X 1 car is in better condition, and it should be no problem to sell it for more than 240,000.

However, I found a very specific problem. When I posted the vehicle information to the used car house according to the idea a few years ago, the website reminded me that the information of this car could not be made public. What I said is currently being rectified, and now I will only consult DD directly. In other words, in the past, you published your own car source information, which can be read by used car dealers and individuals. Now the information of used car homes is basically contracted by DD.

I can't help it. Let's publish it.

DD's car auction is very efficient. About half an hour later, I will call to verify the information, and then I will tell you that the model will be auctioned soon, and there will be an offer the next day. If it is suitable, I can go to the scene to pay the full amount.

Sure enough, DD called me the next day and said, "How much did someone bid and what was the highest price? Ask me if I want to sell it?" When I heard the price, I forgot how much it was, which was about 6.5438+0.7 million yuan to 6.5438+0.8 million yuan. At that time, I was surprised why the gap was so big, and then I refused.

But DD also gently consulted my psychological price. At that time, I said it might cost 250 thousand, and then the other party gave a hard "hehe" and said that the car was estimated not to exceed 200 thousand.

In this case, I obviously won't sell it. I think the platform of DD car auction is mainly for car dealers to collect cars. I intend to insist on selling them to individual car owners, and there is no middleman to make the difference.

After DD picked up the car, there were many cars. The staff of Zhongzhong Automobile still keep the way of on-site evaluation, and will check the vehicle once, and record the information such as car condition with the Pad and mobile phone in their hands. Of course, for my car in such good condition, all the car staff say "the best car", but when it comes to giving an evaluation price, "200 thousand is almost enough, and there is a 4% service charge" Of course, all cars will be put on the shelves according to the customer's expected price. The expected price I gave is 250 thousand. I thought I would make a counter-offer anyway, but my work brother smiled and said nothing.

A few days later, all the cars sent text messages: "Do all the cars still remember me? Your car has been on the shelves for four days. It's a pity that no buyer asked for your car. Buyers usually compare 3~4 cars at the same time before telephone consultation, and 70% of buyers who have browsed your car will finally make telephone consultation on cars with a price of 265,438+0.8 ~ 233,000 yuan. In order to attract more buyers to see the car, I suggest you adjust the price appropriately. After the price adjustment, your car will get an eye-catching label and give priority to the buyer. I wish my car will be sold as soon as possible! "

Since 250 thousand can't be sold, let's make it 230 thousand. Anyway, there is already an offer. Adjust the price immediately.

A few days later, the medium-long car sent a text message again: "The medium-long car has been on the shelves for 7 days. It's a pity that no buyer has come to inquire about your car. Buyers usually compare 3~4 cars at the same time before telephone consultation, and 70% of buyers who have browsed your car finally call for a car with a price of 20.3 ~ 265,438+0.7 million yuan. "

You got it? That price range is full of routines. Slowly lower expectations.

In a word, shortly after receiving the text messages from all the cars, I also received another inquiry call from X Bao. Probably X Bao's operation mode is similar to DD's car shooting, but you are not required to see the car on the phone or drive over to check it. Just say they evaluated it, and now they will take photos on their website tonight. Then all kinds of introductions, one sentence, "I think your price is very suitable, maybe a little high, but we will try our best to help sell it higher." It's sweet and warm to hear this.

What surprised me even more was that the phone said that the transaction method was to sign the contract and pay 50% to take away all the information, then pay 40% after selling, pay 10% after the transfer is completed, and make an appointment for payment. After listening to this, I went to search and looked at the online response, feeling a little unreliable.

In the evening, the other party called and said a lot, and finally the offer was180,000, worth thousands of dollars. Then I mentioned the issue of payment, and the other party said that the highest authority is about 80% in advance and then 20% in transfer. So I refused without hesitation, and after I refused sternly, an X Bao still insisted, calling to mobilize almost every two days, and really admired their persistence.

Considering that the platform has almost become a car collection mode, I choose to log in the car information on the salted fish second-hand website, and the price is 239,800, and then I hope to wait for individual buyers to "know the car".

The result was disappointing. 90% of the consultants are still car collectors on various platforms, and there are no second-hand car dealers. The remaining 10% individual buyers actually didn't buy in good faith, and they "disappeared" after asking questions. In the end, the quotation closest to the transaction is similar to the price charged by the platform, which makes me wonder if the other party is on the platform.

Due to the epidemic, my car has been idle for another two months, and my insurance is about to expire. Finally, I had to drive the car to a "snack" used car for evaluation. This time, very fast. The "Snacks" used car gave an estimated price of about 1.99 million, and then it said that the guaranteed sale service was also about 50%~80% of the down payment, and then paid different proportions of the final payment after the transfer. Although I don't agree with the price, the used snacks car said it could be put on the shelves first, so I agreed to see if there was any quotation.

Almost in the afternoon, the "snack" used car indicated that someone was interested in this car, and the price was 2 1 1,000 yuan, but it had to be brought in by "underwriting" before it was sold. As for the payment method, after some bargaining, the full amount was reached-but about 95% of the money was agreed in the contract first, and the rest was paid by the store manager privately, and we will return it to the store manager after the transfer is completed.

▲ In the end, the price of my car on the platform was 226,700 yuan, but the actual price was about 20,000 yuan less.

Ok, deal! The "Snacks" used car took my car that night and made a payment on the spot.

* If the names are the same, please be seated accordingly.

To sum up:

1. Now the used car trading channel has been controlled by car dealers, and there is no suitable personal channel at all. Although you may meet individual buyers on salted fish, the communication cost is too high and it is difficult to match, especially for used cars that need to be sold urgently.

2. On the whole, although the first quotation of DD car auction is relatively low, the second quotation is almost the same as the final selling price. If you are free, you can go to the local used car dealer and bid a little higher to see if you can make a deal. And I personally guess that if your car is in average condition, it is estimated that the quotation given by DD is similar to that received by the second-hand car dealers outside, so it is better to sell it directly in DD, after all, it is to make money immediately.

3. The problem with salted fish is that after you send the source information, nine times out of ten, the platform will call you, pretending that individual buyers will set up a phone, and even used car manufacturers are unwilling to collect the car directly. Even if you meet an individual buyer, it is difficult for the other party to fully trust you. In most cases, there is no news after asking questions.

4. Zhongzhong Car is a well-known brand in the used car market, and its service attitude is still very good. It is also willing to trailer the source, but the quotation is always lower than its listing price, and it is also a collection of car dealers. At the same time, all cars charge the seller a 4% service fee-for example, if I sell 250,000, I get a service fee of 1 0,000-so psychologically, I will quote a higher price. But it is useless in practice and the transaction efficiency is not high.

5. A platform like X Bao is very active in collecting cars, making phone calls every day, and especially making up paragraphs, which I think is too fake. The main reason is that an X-treasure has always stressed that the payment needs to be divided into two or three times, "the first 50%, then 40%, and finally 10%", which is more likely to be unreliable.

6. "Snacks" used car advertisements do a lot, saying that there are no middlemen, but they are the biggest middlemen themselves. Its current operation mode is mainly in the form of "guaranteed sale", which is equivalent to putting the car in first and then selling it. The difference is that the payment terms of the guaranteed sale can be discussed, such as 50% down payment, 40% final payment, 10% after transfer, or 9 1% down payment and 9% final payment. "Guaranteed sale" is actually watching the car and ordering food. If the car is in good condition, you can also let the retail used car pay in full. After all, it has many advertisements and enough potential customers, and it can change quickly.

7. At present, the domestic second-hand car market has fallen into a "closed-loop transaction" situation, and all second-hand car platforms have closed their display channels to individual buyers, making the possibility of personal transactions almost zero. Intermediary transactions are all done through platforms or used car dealers, and the sales cost here has risen sharply. Second-hand cars can't circulate freely, which makes the development of China's automobile market fall into a "lame state"-on the one hand, the sales of new cars are not good, on the other hand, the used cars can't be traded efficiently, and finally they are transferred to the new car level, which increases the cost of changing cars for users.

In short, the second-hand car trading link is basically monopolized by the second-hand car platform and car dealers, and it can't face individual users, so the transaction cost of buyers and sellers has increased by at least 15%-20%. So individual sellers don't want to sell to the highest point. Basically, a car of two or three years old is almost 30% off the price you bought at that time, not the landing price.

The formation of involution in second-hand car trading needs to be discussed separately, but there may be a new entrepreneurial opportunity, that is, matching buyers and sellers through a more reasonable model, and realizing intermediate income by querying the accident data and maintenance data of sold vehicles, which is equivalent to establishing an Alipay for second-hand car trading.

Text | |JackieLXX

Figure | Related screenshot network

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.