How to build a regular customer base for a newly opened auto repair shop

Customers are added at any time.

It can be carried out both online and offline.

Online is mainly about publicity and promotion. It can be said that every platform has an effect, but the problem is the size of the effect. Many repair shops have good business because they operate on multiple platforms. A single platform will definitely not work. This platform A few customers come to that platform, and there are more customers together. Nowadays, mobile phones are the main focus, so we can focus on this aspect.

Before doing it, you must first find the right keywords. These are related to the car type you are majoring in, because there are many types of auto repair business. You can use these to promote, such as common Mercedes-Benz, BMW, and Audi repairs. We use the keywords You can use Audi for repair, and add Audi for repair in the area. Audi specialization, add Audi specialization in the region. Audi maintenance, regional Audi maintenance. Audi car mileage maintenance, common maintenance is 60,000, Audi oil burning, engine overhaul, transmission repair, transmission oil replacement, air conditioning cleaning, spark plug replacement, belt replacement, Audi central control navigation repair and upgrade, Audi audio modification and repair These can all be used as our promotional direction. But you have to be patient when doing this. There are too many words to describe auto repair, hundreds or even thousands of them. There are hundreds or even thousands of long-tail words for a fault word, not to mention that cars have various faults, so you have to sort out tens of thousands of them. Of course, if you have time, you can sort them out. If you don’t have time, just focus on key words.

If you look at auto repair shops that are doing well, you can see them by searching for most of the related words. And you can't see it at all, which is one of the reasons why business is good.

There is also the car forum. I personally visit Autohome more often and am more active. Aika may be less active than Autohome. Of course there are other car forums. It is best to post in the third person. There are many repair shops that issue job postings.

In addition to promoting ourselves so that customers can search for us, we also need to take the initiative to contact customers. For example, we can send them some holiday greetings, travel precautions, and some things that need to be prepared for travel, etc. It would be best to publish some preferential projects. For example, it is summer now, and there is more demand for air conditioners. For example, preferential projects such as replacing air conditioning filters, cleaning air conditioning ducts, adding fluoride to air conditioning, etc. can waive working hours, free full vehicle inspections, etc. Car owners will find it attractive, such as this full vehicle inspection, I believe many car owners will be interested. After the inspection, you can travel more safely, and it is also good for you. If there is a problem after inspection, why not repair and replace it directly?

Offline, it is recommended that flyers be distributed directly. Flyers can be clipped to the handlebars, front windshields, etc. of each car so that customers can see them directly before driving. The flyers mainly feature free maintenance or discounts, such as free car washes or free maintenance with this order, etc.

If you want to send it, you can go to the underground garages of some communities, but some of the better communities have security guards and are not able to let you in. You can talk to the security guards about cooperation. A win-win situation