The company recently released a new product, and the boss asked me to talk about the basic positioning strategy of product differentiation. Everybody help.

The positioning strategy of product differentiation is briefly summarized as follows:

1. Price positioning.

For example, Rolls-Royce's high-priced positioning is a symbol of the life of the rich.

2. Functional positioning.

By demonstrating and strengthening the functions of our products, we can provide our customers with more benefits and satisfaction brought by our competitors.

This will impress customers and realize the positioning of some functions of the company's products.

3. Appearance positioning.

Create the freshness of your own products, distinguish them from competitors, and grasp the positioning of customer needs.

4. Packaging positioning

Catering to the market positioning through festivals and hot spots of concern.

5. Contrast positioning.

Analysis of the general characteristics of the industry, so that customers have a strong contrast, so that customers can easily identify.

6. Brand positioning.

To pursue the brand's market position as an industry leader, either the market share is the first or the sales volume is the first.