Where is Wang Bin, the owner of Shu Yishao Xiancao, from?

Wang Bin, the owner of Shu Yi Shao Xiancao, is from Hunan.

The founder of Shuyishao Xiancao is Wang Bin from Hunan. In 2007, he came to Chengdu and plunged into the milk tea circle, hoping to make a career. Wang Bin fell in love with Shaoxiancao, a traditional specialty drink originated from the southwestern region of Fujian. It was very suitable for the hot city of Chengdu, so he made it the flagship product. At this time, the store was named "85°tea", and he began to try Build your own brand.

As life went on like this, business was slowly growing. In 2013, Sichuan Shuyi Catering Management Co., Ltd. was established. At that time, the store had already started a chain model. However, a lawsuit broke the calm. The bread brand 85°C sued it for infringement. Wang Bin faced the challenge of changing the brand name.

After some thought, he found that "Shao Xiancao" was more easily remembered by the public than his own store name, so he changed the name of the store to today's "Shu Yi Shao Xiancao", making it even more popular. Focus on products. Unexpectedly, with the change of name, the so-called destiny has also changed. The book-burning fairy grass business is more prosperous than before.

Characteristics of Shu Yishao Xiancao

Different from other milk teas, Shu Yishao Xiancao’s dedicated Xiancao products have created a shortcut in terms of sufficient ingredients. Kung Fu, you can taste different flavors of toppings in a cup of drink, with red beans, peanuts, raisins, pearls, coconuts, and taro balls. The so-called "half a cup is full of toppings" is not just a talk, it is a drinking method that involves both drinking and chewing. It occupies many people's minds. Public data shows that 1 in every 3 people who have drank milk tea in 2020 has drank shaoxing grass.

The products have been upgraded, and Wang Bin is also thinking about how to upgrade the brand, ranging from store renovation to service marketing. Taking advantage of this enthusiasm, he has accelerated the pace of expansion through the franchise model. Currently, The number of Shuyishao Xiancao stores has exceeded 7,000, and the slogan "There are more than 7,000 stores nationwide, and it would take 19 years to visit one every day" has also appeared.

Reference for the above content: Baidu Encyclopedia-Wang Bin