How to choose paint to join? Who can give some advice?

Choice is very important. At present, I feel that the brand choice of paint supermarket has more advantages. Please refer to the following analysis.

About the partners who want to join the paint supermarket, they are naturally more concerned about which brands the paint supermarket has and which brands do better and are worth joining.

Then, in this subdivision of the coating industry, Bian Xiao knows most of the regional supermarket chains, and what we find in online search (coating supermarket chains) is basically sporadic information.

Few brands have strong promotion power, but most of them are self-operated, and several well-known brands are put together to create their own grocery stores under their own names. There are many, some are well decorated, but there is no advantage, no marketing, no supply chain advantage, and there is no way to join the operation. Others want to attract investment and steal concepts, but they are not supermarket chain brands. Are you disappointed? After all, the advantages of chain supermarket brands are more advantageous than that of single brand joining, and so are more industries. You don't need to make a small series to recommend potential stocks to you, but the change of coating industry in retail market is relatively slow.

Let's talk about the advantages of supermarket chains. Chain supermarkets are platforms, and the concept of platforms has always existed. For example, the vegetable market is a platform for vendors to set up stalls. Gome, Suning and other chain stores are also platforms for home appliance companies. Then joining a single brand store is like setting up a stall in the market, and joining a supermarket chain is like opening a vegetable market.

Chain supermarkets are branded, specialized and diversified. Grocery stores are diversified, without branding and specialization, while brand stores are branded, specialized and without diversification.

Therefore, supermarket chain brands are more in line with the future trend. Why? The grocery store business is definitely becoming more and more difficult to do, because the emergence of the mobile Internet makes information more transparent, which means higher and higher consumer awareness. Today in 2020, the main consumers in the future will be after 80, 90 and 70, so these consumers will be familiar with the Internet and have a high sense of consumption, so they must be branded, professional and visual in the future.

At the same time, brand consumers of paint supermarket chains are more worry-free and more secure. After all, chain brand is a product brand monopoly joined by institutions and individuals, which will be more reliable and secure in terms of rights and interests, after-sales service and products.

For example, the concept put forward by Tu Shicheng's supermarket chain provides a one-stop high-end boutique composite wall overall solution, and the layers of boutique are more assured.

Because each brand has the advantages of each brand, painting sincerely takes its essence and removes its dross, and through integration, it has achieved layers of fine products from the inside out, so this concept is more credible.

Moreover, all its brands are well-known regional brands created by independent traders, and their market control and supply chain are also more advantageous.

And its slogan: major is your most "home" choice. It is also said that in the hearts of consumers, it is both reassuring and warm.

Then, the hardcover housing policy, centralized procurement of large enterprises and so on. In the retail market, the supply exceeds the demand, that is, the capacity becomes smaller, so it must be diversified because there are more opportunities for diversified sales.

For example, there used to be many brand stores in big cities and many grocery stores in towns and villages. Why?

Because big cities have large market capacity and high consumption awareness, brand stores have advantages, but what about towns and villages? Small market capacity and low consumption consciousness make it diversified and more advantageous.

The main premises here are law, ability and consumption consciousness; What about today and the future? The capacity is smaller than before, so we should diversify and the consumption consciousness is constantly improving, so we must brand and specialize.

That's why some people are quietly changing now, looking for the inside story of supermarket chains joining.

Chain supermarkets must have the ability of brand trading, operation and chain operation. There are not many that meet the requirements at present. The traditional wholesale is mainly engineering, wholesale, retail and preservation. Specifically, whether there is a chain supermarket brand formation is my own thinking.

For example, Shenzhen has lacquer treasure (wholesale), Nanning has Xintianxing (wholesale), Hangzhou has successive years of home furnishing (mainly imported paint), Zhanjiang has Yahai (wholesale), Guangzhou has Baoshan paint (wholesale), and Hainan has the sincerity to organize (Xinyijia is a cross-provincial chain operation with strong brand operation ability, mainly its own brand, and its regional popularity is quite high, mainly domestic brands);

At present, most of the information seen in paint supermarkets and paint chain supermarkets is also sincere; Others are absent or scarce, indicating that paint supermarket chains have strong operational capabilities both offline and online. Brand promotion is well done, professional and true, with great potential in the future. Because the operation ability can't be imitated, so can the facts in front of us. Not only online search for paint supermarket chains is basically their information, but also major news PAA network platforms, such as authoritative news APP platforms such as Xinliang News, Phoenix News, Cover News and Oriental Fortune.

Others don't know whether to join or focus on supermarket chain brands. Specifically, we must go to a shop to find out the situation. At present, we can only say that according to the current strength, we should still stay in the traditional wholesale stage. Judging from the sincere information, its support for franchisees should be more professional. There is basically no strategy for wholesale, and most of them are for their own sales and promotion.

As far as the future is concerned, in the 5G era, everyone will be inseparable from the Internet in the future, and they also need the Internet more. The future information mainly comes from the mobile phone network, including those of us in the 70-00 stage. What do I know? Let me see, what do we hear and see? First, we must check. This is the inertia behavior of most of us. Whether you have it or not, Bian Xiao has it. This is the trend, and this is the behavior and inertia of people on the Internet in the future, because information is on the Internet, and it is faster and more convenient to obtain information.

If someone is blowing off the line, a three-foot tongue will make your heart beat. But when you look back, there is nothing and you can't see anything. At this time, will you be moved? Will you waver? Would you be worried? Do you have any concerns? If it were me, I would definitely be worried.

So no matter how much you have offline, check it online. Because the offline is fixed, you may not see it, but when you check online, it is anytime and anywhere. If you check online and see a lot of information, you will be more excited and act quickly.

Therefore, the current performance of chain paint supermarkets shows that its concept is advanced and its promotion and operation ability is better. So the potential is greater; If you know more, you can pay attention to its subscription number &; New community.

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Editor in charge: painter