How about an increase of 70,000 yuan for unannounced visits? When will the chaos of price increase in 4S shops stop?

Easy Car Original GAC Toyota Saina is undoubtedly the hottest model in recent years and even 202 1. Should have received flowers and applause, but because of the crazy price increase of the terminal caused a curse.

Is it true that online rumors have increased the price by 60,000-70,000 yuan or even 6,543,800 yuan? Actually, not exactly. After visiting the store, I found that the original price of 300 thousand can be bought, but it will make you wait until you doubt your life.

How suspicious can it be? Let's elaborate on it.

Seine suggested a retail price of 309,800-405,800, which is not expensive in itself. After all, the best-selling version of the joint venture MPV has a landing price of more than 300,000.

But Seine's suggested retail price is just a suggestion. In the official online booking channel APP "Fengyunxing" of GAC Toyota, it reads "The transaction price is subject to the agreement reached between you and the dealer".

So netizens began to ridicule, manufacturers can set suggested retail prices, but 4S stores said: We don't accept suggestions.

Sure enough, a Guangzhou Automobile Toyota 4S store in Beijing reported the news of "increasing the price by 70,000 yuan"; However, a Guangzhou Automobile Toyota 4S store in Dongguan is bundled with fine products, which is euphemistically called "package price", and the price increase is about 654.38+10,000 yuan.

In recent days, through unannounced visits and online understanding, the phenomenon of price increase in Seine is widespread throughout the country, and the problem does not stop there.

Don't want to raise prices? Pick up the car next September!

The sales of two Guangzhou Automobile Toyota 4S stores, A and B, located in the urban area of Guangzhou, all said that if you want to pick up the car before the Spring Festival, you need to increase the price by 62,000 yuan; If you want to pick up the car in March and April next year, you will have to increase the price by 44 thousand yuan. Audio recording is as follows:

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The 62,000 yuan and 44,000 yuan here are not pure cash price increases, but correspond to two boutique packages respectively. In addition to after-sales service, explosion-proof film, crystal plating, WIFI driving recorder, etc. are all products and services with low actual cost, which have been criticized by netizens for making excuses for increasing costs.

In addition, the sales of store B in Haizhu District also indicated that if you don't increase the price by 35,000 pure cash, you can pick up the car after the year.

What should I do if I don't accept the above fare increase? Both stores said that if consumers buy cars at the suggested retail price, they will have to wait until next September before 10 can pick them up.

It is worth mentioning that Store A indicated that the invoice for car purchase was issued at the suggested retail price, while the invoice amount of Store B included the price increase.

In the third-and fourth-tier cities in Guangdong, the price of Seine is also comparable to that of Guangzhou. The sales of a 4S shop in Yunfu revealed on the phone that taking the exclusive version with a suggested retail price of 352,800 yuan as an example, the price of the boutique package of the store is 4 1.2 million yuan;

The sales of a 4S shop in Qingyuan bluntly said that the price of Senna in Guangdong is basically the same, about 60,000 yuan.

The exhibition hall of Guangzhou Automobile Toyota 4S Store is thousands of miles away in Beijing. Even if consumers' belief in Japan is not as strong as that of Cantonese, the price increase is even worse. The sales of several 4S stores all indicated a cash price increase of 70,000 yuan, and they all issued car purchase invoices, and the time for picking up the car was also before the Spring Festival.

The cash increase is 40,000-50,000 yuan, and the car can be picked up before June; If you choose to buy a car at the price suggested by the manufacturer, you won't be able to pick it up until the end of next year.

The official APP is in name only.

As mentioned above, in order to make the transaction more transparent and open, GAC Toyota launched the online booking method of Fengyunxing official APP. At present, the APP can make an online reservation for three models: Willanda High Performance Edition, Highlander and Seine.

Guangzhou Automobile Toyota "Fengyunxing" APP takes the popular model Highlander as an example. Consumers need to choose a 4S store to book Fengyunxing, pay a deposit of 20,000 yuan online (non-refundable), sign a car purchase contract at the store within three days, and pay the final payment offline.

Guangzhou Automobile Toyota will arrange the production of Highlander according to the set order, which avoids the phenomenon of raising the price first and then picking up the car to some extent. When we made an inquiry recently, the sales also indicated that the new generation Highlander has not increased its price at present.

When booking online in Seine, consumers only need to pay 2000 yuan online (cancellable), and also sign the contract and pay the final payment within three days online. If the contract is not signed within three days, the intention money will be automatically returned.

Unlike Highlander's online deposit, Seine's intention deposit is not legally binding and can be returned automatically. In addition, the explanation that "the transaction price is subject to the agreement reached between you and the dealer" provides more operating space for 4S stores.

For example, for consumers who have already paid the intentional payment, if they don't agree to the price increase, the dealer directly advises consumers to wait for 3 days to automatically cancel the order.

For Saina, Fengyunxing APP only plays the role of collecting demand online at most.

4 s shop promised not to increase the price, and finally talked back.

Offline intentional consumers also have the same experience. In the signed sales order, it was clearly stated that "this order enjoys no price increase and no decoration", but they were told to raise the price the day before listing.

The 4S store explained that the "list of intentions" signed at that time could be cancelled by both parties. The reporter asked why he wrote "no fare increase", and finally he had to increase the price, and the staff could not explain it.

These 4S stores have different opinions before and after, which leads to the collapse of intentional consumers' trust in the brand, and should not be the way for Saina to open the market in China.

When a strong desire to buy meets a shortage of production capacity, it will undoubtedly create an image that sellers are enthusiastically sought after, which is the premise background of fare increase.

As an excellent MPV product, Senna is naturally popular in the market. According to our unannounced visit to a 4S store in Guangzhou, from the pre-sale at the end of 10 to now, we have received more than 100 intentional orders, while another 4S store has about 200.

However, due to the production capacity of GAC Toyota, the quota that each store can get is very limited. Among the 4S stores we know, there are at most 5 places and at least 2-3 places before the Spring Festival.

Under such an unbalanced relationship between supply and demand, dealers with scarce car sources should raise prices appropriately and reasonably. To some extent, I believe that most people are not opposed to this reasonable price increase, which also reflects the consumer's recognition of the product.

However, in 20 17, the Ministry of Commerce of People's Republic of China (PRC) promulgated the Measures for the Administration of Automobile Sales, in which Article 10 clearly stipulates that dealers should clearly state the prices of automobiles, accessories and other related products and the charging standards of various services in an appropriate form at the business premises, and may not increase sales or charge extra fees beyond the clearly marked price.

At that time, the promulgation of the "Measures for the Administration of Automobile Sales" was considered as a major change in the automobile sales market.

But once a hole is filled, there is always room to dig another hole.

Many dealers raise prices in disguise through some hot-selling models, such as "compulsory installation of fine products", and Seine is only one of many price-increasing models on the market.

There are also dealers who increase prices outside to help customers find car sources, all under the banner of "adding quality products and packages", and these quality products and services are often not equivalent.

It's just that Saina is very serious. On the one hand, some 4S stores openly raise prices in cash, which violates the Measures for the Administration of Automobile Sales.

On the other hand, 1 year is so long that the order of picking up cars is distinguished by the level of fare increase, which seriously infringes on the legitimate interests of consumers who buy cars without fare increase.

Third, some 4S stores declared that they would not raise prices when they booked blindly, but changed their names after listing and began to raise prices before delivery, which seems to be suspected of "kidnapping".

Although Seine really stands out in the MPV market, some people even say that it has stimulated the demand for dad's car, but there is no need to buy it again.

On the basis of fare increase,