Excellent sales training content experience

When we are inspired, writing an article and recording it can cultivate the habit of thinking. But what are the requirements of experience? The following is my excellent experience on sales training content, welcome to read!

Excellent sales training content experience 1

Thanks to the company for providing a platform for learning, and thanks to the leaders for giving opportunities for progress. I'm glad to attend this sales skill training class. After this training, I have a more comprehensive understanding of sales in my mind and an unprecedented breakthrough in sales theory. I believe that I will not only copy the sales ideas I have mastered to the store staff, but also apply the theories I have learned to practice. Here I mainly talk about my learning experience during the training period:

First of all, _ _ _ teacher's explanation is memorable and humorous, and points out all kinds of problems in sales in the past.

_ _ _ The teacher talks about the industry: Sales is the most glorious and secure job in the world, and income can only be high if it is unstable. Through the six steps of "Excalibur" (attracting guests → retaining guests → understanding needs → shaping value → following first → making a happy deal), every step and every case is so profound that I can more clearly grasp how to deal with various problems encountered in my work, and strictly demand myself to repeat simple things, persist in doing repetitive things and do things happily in my future work.

_ _ _ Teacher's mentality: During my study, I learned that no matter what job is the first choice, I should establish the values of the industry ideologically, establish the belief that I love my job, and make every effort to strive for performance. Only by putting a correct attitude can we stand the test of being rejected by customers.

_ _ _ Teacher talks about image: By learning and mastering "image and standardization", I have a clear understanding of personal image, commodity image and store image, and realize that the management of stores should play the role of vision, hearing and words, and strive to increase the added value of goods and make them competitive.

_ _ _ Teacher's Skills: Quote the painful sales method and tell the story of customers' purchase from finding problems to creating problems, amplifying problems and solving problems. The key is how to put our ideas into our customers' heads and our customers' money into our pockets.

Through training, I am determined to improve myself and drive the team from the following aspects: first, study theoretical knowledge seriously and apply what I have learned. Secondly, strive to be a builder of excellent teams, improve the store operation ability and promote the store performance. Then promote on-site education and training activities, enhance the role ability of store personnel, improve their mentality, and promote the achievement of store management goals.

Thank you for the training arranged by the company and give you a rare learning opportunity!

Thank you _ _ _ for not only bringing us marketing knowledge, but also setting an example for our work. After this training, I feel that I have gained a lot. Different from all previous trainings, this training is mainly conducted in the form of questions, answers and teams. From 9 am to 4: 30 pm, the atmosphere was lively, and the training taught Lenovo culture and sales skills vividly. By solving problems at ordinary times, I deeply feel the profoundness and super appeal of Lenovo culture. In this training, we will learn from the specialty stores in _ _ county.

First of all, in corporate culture, we should always be consistent with Lenovo culture, learn Lenovo culture seriously, deeply and timely, keep up with Lenovo's cultural development, and create our own culture in combination with ourselves within the company, so as to establish our own banner.

Third, we need to increase the training of sales skills. Through this study, we are more aware of the importance of sales skills. We will step up training and summarize a set of practical words according to the associative word "General Post" for all sales staff to learn and apply to practice. And timely carry out sales staff simulation drills, expand FAB rules, and seriously study and apply them; Find their own shortcomings, and constantly improve the sales staff's business level and order success rate.

The study of professional knowledge, just like the "researcher standing at the counter" said by teacher _ _ _, sometimes meets the situation that professional knowledge can't be answered. In this way, customers feel psychologically-"unprofessional" salesman. Really make yourself a professional salesperson. Improve the probability of our order.

Personnel quality training: We pay attention to the mental outlook of personnel and constantly improve their quality. We firmly believe that only high-quality people can win the trust of customers and have more repeat customers. Always reflect the "timeliness, professionalism, sincerity and enthusiasm" of our Lenovo people to build their own brands.

In enterprise management, we strive to build a united team. In the future development, we will continue to learn, improve and innovate. Only in this way can we be invincible in the fierce competition. We are confident to improve ourselves in the Lenovo circle and become real Lenovo people.

Excellent experience in selling training content II

On February 27th, 2006, at 65438, representatives from all parks went to Shanxi Industrial Equipment Installation Group Co., Ltd. to attend the marketing training organized by construction industrialization Office of Shanxi Jiantou. The lecturers explained the four themes of marketing future, innovation and marketing, assembly building marketing and bidding management, which was of great guiding significance.

With the rapid development of science and technology, the traditional marketing model can no longer meet the market demand. As Mr. Yue said at the opening ceremony, with the advent of the 5G era, the marketing model has also changed. Only by catering to the digital and information marketing model can the traditional marketing model take an advantage in the future market. Compared with previous newspapers and TV advertisements, social platforms and shopping apps are now more sought after by consumers. For example, when buying goods on Taobao, consumers can have a specific understanding of the goods they need by referring to the word-of-mouth of merchants, product sales, buyer comments, etc. As Teacher Li taught us, the first thing we should do is to identify new ideas, establish a new pattern, grasp a new orientation, and turn the original components, projects and sales into solutions, products and services. Take customers as the center, establish high-quality customer groups, maintain stable customer resources, adhere to the business philosophy of win-win cooperation, and upgrade customers to partners.

In the bidding work, we must follow the principles of openness, fairness, impartiality, honesty and trustworthiness, and work in strict accordance with the Bidding Law of People's Republic of China (PRC). In the past, traditional bidding had to go through procedures such as bidding, bid opening, bid evaluation and bid selection, involving many roles such as tenderee, bidder, supervisor and agent, among which the rules and regulations were complicated, the operation process was complicated, the procurement cycle was long and the overall operating cost was high. In the future, we will improve the bidding work, transform to electronic bidding, and realize the digitalization, networking and high integration of all traditional business processes such as bidding, bid evaluation and contract. At the same time, it has the functions of database management, information query and analysis. It is a truly whole-process, all-round and paperless innovative procurement transaction model.

Marketing is the basis of enterprise's profit, and ensuring product quality and optimizing product design are the driving forces for enterprises to become stronger and bigger. Although I have been working for 38 years, this training has made me feel refreshed. In the future work of the park, we must constantly explore and innovate, take customers as the center, and make our enterprise a first-class assembled industrial park in Shanxi and even the whole country.

Excellent experience of sales training content 3

"I'm not selling my Chevrolet, I'm selling myself." This is the wisdom of joe girard, the greatest salesman in the world. This is also a sentence that I deeply felt in this training. The two-day training has ended. It seems that I am still immersed in _ _, the teacher's extensive knowledge and classic cases, and I am still unfinished. Now I want to make a summary report on what I have learned.

I want to make a simple summary of the training in these two days first, and then talk about the more impressive parts in detail.

First of all, face-to-face consulting sales

On the first day, I mainly talked about some theoretical knowledge of face-to-face consulting sales: for example, its comparison with informed sales, its model and main battlefield; The focus is on the concept of sales. At this point, the most critical point stated by teacher _ _ is that as a salesperson, the main thing in the sales process is to sell themselves. This is exactly what I mentioned at the beginning: "I'm not selling my Chevrolet, I'm selling myself." On the first afternoon, we also learned how to communicate with customers and how to convince them. This piece mainly talks about two levels: one is how to speak, that is, as a salesperson, how you should express it to customers; The second is how to listen, that is, how to communicate with customers more sincerely when we express ourselves, so that customers can feel our sincerity. Here, I think the four classic words that Teacher Zhou taught us are very important: You are really not simple, I admire you very much, I admire you very much, and you are very special. These are four simple sentences. If we can often express it with colleagues around us, then "harmony", as one of the company's core values, will certainly be better realized.

Second, how to improve performance?

The next day I mainly learned how to improve my grades and increase my income. Teacher Zhou Rong pays more attention to the combination of theory and practice in this piece, and tells some easy-to-understand cases, so that we can more intuitively understand the application of some theoretical knowledge in practice.

As Teacher _ _ said, fully understanding the content of this training is definitely not an overnight thing. It depends more on our own understanding and applies what we have learned to our lives to further enhance our life experience. In this study, I was deeply impressed by several knowledge points and cases, and I want to elaborate on these points.

Third, we are not selling our own products, but ourselves.

The first one is the sentence I mentioned at the beginning: "I'm not selling my Chevrolet, I'm selling myself." As salespeople, we are not selling our own products, but ourselves, which is the trust of our customers. At this point, I think salespeople should do three things: build confidence in products, build confidence in customers, and convey your confidence in products through customers' confidence in you. If the salespeople are divided into four categories, first-class salespeople rely on customers' liking, second-rate salespeople rely on services, third-rate salespeople rely on products, and fourth-rate salespeople rely on discounts. If we do the first point well, then we will take a big step and become second-rate salespeople!

Joe girard said, "The elevator to success is always useless. If you want to succeed, you can only climb step by step. " If we just become a second-rate salesperson, it doesn't mean that we can stop. After all, we have many first-class and even extraordinary salespeople in front of us. We are still far from success. If you want to succeed, you can only continue to work hard and climb up step by step. This leads to the second point I got in my research-customers who have no pain will not buy it. Sales is to help customers solve problems. If a customer has no pain and no problem, how can he sell it? If you want customers to like your things and take the initiative to buy your things, then you must let him know that even if you have to pay for your things, it will make him very painful; But if he doesn't buy your things, he will suffer more. As long as you can make the customer understand this truth, then he will be happy to pay for your things, and then you will succeed.

Fourth, theory comes from practice.

So a classic case is also very enlightening. In this study, I think the wonderful and inspiring example is the monk's example.

_ _ The teacher said in the lecture: "A person's professional level is inversely proportional to the length of his hair." Some male compatriots raised objections. He said, look at the monks. They all have no hair. Are they salesmen in the world? That's what I thought at the time. Monks only need to recite scriptures and knock on wooden fish every day. What can they achieve? However, the teacher smiled and said, "You are right. Monks are professionals in this world. You see, as long as they chant Buddhist scriptures and knock on wooden fish every day, a large number of people give them money and even kneel down and beg them to accept it. " I burst into laughter, but after laughing, I fell into deep thought, which shows the problem. It just shows the teacher's classification of fourth-rate salesmen: first-class salesmen depend on customers' preferences. Monks' business is good precisely because their "intangible products" can help customers solve their pains and make them feel calm. This product does not exist at all, and there is no need for monks to sell it at home. It is precisely because he is liked and desired by customers that he can succeed, so the monk is the most successful salesman in the world.

Sales is a deep knowledge, and this study has benefited me a lot. But I also know that this research alone is absolutely not enough. I will use this knowledge to make up for my shortcomings in my future work, actively learn more experience and report to the company.

At the same time, I would like to take this opportunity to thank the company and its leaders for their cultivation. I wish you all the best in your work!

Excellent experience of sales training content 4

First of all, thank the company for giving me an opportunity to go out for training and study. I learned a lot about sales and life through these two studies. I believe it can guide me in the future and avoid detours.

Selling in the traditional sense means selling things and getting money back by hook or by crook. All the means here include cheating, and the sales performance is short-lived and accidental. Of course, sales without tactics and methods are also inefficient sales. It's like carrying a machine gun on the road, and the trophy that fell, I don't know why it didn't fall.

In reality, sales elites often have accurate sales, tactics, systems, systems and methods. Just like a sniper in a war, he often kills an enemy with one shot.

Through this training, I have a deeper understanding of sales. 1. The sales of an enterprise consists of three parts: boss marketing power, team marketing power and personal marketing power. The boss is responsible for the marketing system and the team is responsible for marketing management. Personally, communication skills should be implemented according to this general principle, so that sales will enter a virtuous circle, products will sell well, and enterprises will have vitality.

As an individual, we should not only abide by the company's marketing system and process, but also strive to improve our personal communication skills. There are two main points to pay attention to in communication skills. The first is to be able to blur sales objectives and clarify customer information at the initial stage of sales communication. The second point is to be careful, there is a word called moving, and try to do unexpected things for customers as much as possible. The teacher mentioned that 98% of marketing is human nature, and only 2% of transactions are commodities.

How to improve customer satisfaction, the teacher also has a comprehensive exposition. There are good and bad services, satisfaction is related to expectations, and customer expectations are related to it. The less you want, the better. You can pay too much. In combination with the reality, many customers are very picky about our company's instruments and equipment, and how poor the service is. Looking back carefully, it is not difficult to find the reason.

When introducing products, we should add some negative information and digital information, which can quickly improve customers' interest. For example, a factory was fined100000 RMB for exceeding environmental standards, and a factory was investigated at the customs.

He Laoshi's Secret of Double Sales mainly analyzes and explains some practical cases, such as personal image, basic etiquette, standing posture and sitting posture. In fact, we should pay more attention to all kinds of details. In the game of island escape, I learned that many of us don't know what customers think when analyzing their mentality. Many times we think our customers understand, but they don't. In our real business, there are so many such cases that we don't know anything. Knowing the guest is like a song, which is a university question.

He Laoshi believes that every enterprise should have its own unique charm. Whether it is decent or deviant, doing business is most afraid of no personality. I think this is very correct. In reality, there are too few individual businesses, too many ordinary businesses, too ordinary and too ordinary, which makes it difficult to be unique and easily leads to customer visual fatigue. I think there are still many places to be improved in personality cultivation.

Teacher Shi said that people can only understand the value of life if they know why they were born. This is a big problem. I often think about the answer to this question. I remember Zhou Enlai studying for the rise of China. Why do we live? I hope to be a useful person to society and help more people in need. I think this should be my dream. Sales training experience

Learning is happy, and the harvest is pleasant! Thank you again for giving me this opportunity to learn. I will apply what I have learned in my later life, constantly improve my business skills and methods, and really play a learning role!

Excellent experience of sales training content 5

Living in the secular world, as long as you pay something, you always hope to get something in return. We say that a hard work is a harvest. In many aspects of social life, this principle remains unchanged. You pay sweat, harvest food, pay wisdom to get affirmation, and pay time to get wisdom. We also say: give peaches, give plums, between people, you sincerely pay to gain trust, help to gain gratitude and so on; On the premise that people, people and things are harmonious and others can be considered, revenue and expenditure are basically balanced.

When participating in sales skills training, sales training instructors said that the world is often more complicated and changeable than people think, and different people have different feelings about things, so their mentality will be impacted and they will slide into the abyss of imbalance and be miserable. People's helplessness and insignificance make us powerless to change the world. Only we can change it. When our attitude changes, so will we. We will change, and so will the world and things in our eyes.

For example, your client, you call him every three days, send a message to greet him on holidays, and do all the things you should and shouldn't do in the plan. However, your client didn't sign the bill with you in the end, and you think he cheated you badly. In fact, he didn't ask you. You did it willingly for him. When you do everything for him, you will be happy, and you will be satisfied if you win his approval. This is a reward. He is happy when you are happy. This is a balance of payments. If one day he really doesn't work together, your psychological imbalance is inevitable, but you should learn to take this responsibility yourself and find the lost balance as soon as possible. However, it is difficult for most people to do this, resulting in pain and hatred.

In the past two months, due to personnel changes, I was fortunate to be exposed to things that were unprofessional before. In fact, in my own mind, I believe that a person was born without defining his own scope of duties, and a company did not define your scope of duties, so you can't master other work skills. There is a saying in Du Lala's promotion record that we can't wait for the next time, so we must seize everything. Many times, every time the quantity accumulates and the quality leaps, all we need is an opportunity. The opportunity came. Did you seize it? The future is bright, the road is tortuous, the ideal is beautiful, and the reality is cruel. However, under the clear leadership of the company's leaders, with the strong support of colleagues in various departments and the diligent efforts of colleagues in the sales department, these two months have come.

Yes, many times, when we give, we expect the return, but we seldom think: what is the return you expect? Is it directly converted into RMB cash, or the experience and happiness you get during your work? Every substance has its specific value, which can't be converted equally under different conditions. You are infatuated with others, and that person may not return your same infatuation; Work must be paid, just saying that this reward is directly converted into money or something? Whether converted into you today or you at some time in the future, I always firmly believe that the return you get is definitely greater than or equal to your efforts.

Don't complain, don't complain, work hard; Don't give up, don't be discouraged, work hard!

Let's all try our best to do the work that will definitely pay off!