Why do retail investors lose money by making value investments?

Why do retail investors lose money by doing value investment or price speculation? In fact, whether it is investment or speculation, retail investors themselves have advantages, but 90% of retail investors are losing money. In fact, it can be described in one sentence: cherish your life when you do big things, and cherish your life when you do small things. Except complaining about BBB every day, I didn't spend time studying my losses. Tell me how you lost your money from the perspective of speculation and investment. First of all, let's talk about the behavior of most people in the market, that is, speculation. Whether it is investment or speculation, it is a neutral word. If you are speculating, your essence is to earn the price difference of market fluctuation. In this market, there are only two kinds of money to make. One is to make money for the growth of the company, and the other is to make money with poor price fluctuations. So if you want to make fluctuating money, you should consider market sentiment. K-line technology is a reflection of market sentiment. At this time, you should learn the past K-line form, the corresponding psychological state of people at that time, and the corresponding whole market and hot plate. These things need to be repeated every day, and you need to decide whether you have time to see this market at any time. However, when many people buy tickets, they must not buy the strongest stocks in the market, but buy stocks that have just broken through in the same sector and have not yet risen, or buy stocks with good fundamentals. I'm still looking forward to Longji, or value investment. This is a huge misunderstanding. The princess's handmaids are all beautiful women, but she is only a dowry. Madam's enjoyment is definitely not available, but there is also a lot of work to deal with D. Xu is unhappy and will sink at any time. This is the difference between leading and following the trend, and the other is to buy good fundamentals, which is another misunderstanding. There are many long-term investors such as funds and public offerings. Some big funds will not be short-term and have no motivation to toss. Private equity players will not touch such stocks because they have entered the main attack zone. The fate of being killed at any time. Don't fool yourself with value investment, because you originally wanted to be short-term. If you buy in this way, you won't get a share if you go up, and you may not get a share if you follow, but if the whole sector is depressed, you can't make money if you want to exchange shares and switch back and forth. At the same time, many times you have to go short-term, but you don't have the courage to stop. This is the most typical phenomenon of doing great things and cherishing life. You dare not buy the strongest stock, and then don't go up or stop. Short to long term. In the end, I fell so much that I couldn't stand it and changed to a strong stock. Then, as a result, the principal was gone several times. In addition, let's talk about how value investors lose money. The two biggest losses this year may be a value investment in April, and the other is a value investor in1February, which suffered the most. Many people say that value investment bought a good company, why did it lose money? The market style here is different. What is the essence of value investment? It is not a big market, a leader or a well-known company, but this company is profitable. This is value investment, and buying well and buying well are two necessary conditions, which are indispensable. The biggest misunderstanding of price investment is that when everyone says value investment, you are buying these stocks. Why do you say that? Psychological expectations are often reflected in reality in advance. Why do shopping malls stock summer clothes in July and August? That's the reason. Every Spring Festival, we all know that it is going to be green and blooming, but have we seen these? No, but the flowers in our hearts have already bloomed, so this is called the market reflecting expectations in advance. Many times, the benefits did not come out, but the stock went up. This is the reason. But when it comes to flowers, if they are not more beautiful than expected, many of us will benefit. If there is another cold spring, we will die optimistically. There will be a premium unless it exceeds expectations. This is why when there are many people, we insist on not speculating on white horses. When there are many people, psychological expectations are often the most optimistic. This time, it is precisely when the market is overvalued. This speculation is essentially different. However, value investment goes back and forth just like the change of four seasons. When spring comes to a summer, it happens to be a cold spring, which provides many people with the opportunity to get on the bus. What's the difference between cold in late spring and winter? In fact, I will give you some examples of jobs that many people have not done. Baima company should study its own business nature, product cycle and price-earnings ratio corresponding to ten years. The investment time is at the turning point of the company's performance, and the corresponding stock price has not risen sharply, that is, the flowers in everyone's hearts have not opened, and at this time, there will be times when popularity is cold. It is often the best time to invest. In addition, if there is no war in East Asia this year, the domestic focus will shift to economic development. GDP, CPI and PPI can maintain their current positions, and people's expectations for the future are no longer pessimistic. Then the actual performance of 20 17 is speculated that the expectation and premium of 20 18 come from the outbreak of performance in the next two years. This is an optimistic long-term expectation. The ability of 50 premium next year depends on optimistic expectations for the economy. If it does not fall, there will be more than 50 growth stocks on the Shanghai Stock Exchange next year. I still won't touch the theme stocks. Because I don't understand.