Model essay on electronic conference planning scheme in 2020

How to plan a press conference? What is the planning process? Next, I will introduce you to five model essays on the planning scheme of the conference. Welcome to reading.

Press conference planning scheme 1

I. Purpose of the event

1. Carefully create a fashion festival in China, strive to enhance the overall image of China at home and abroad, vigorously publicize the fashion trends in China, and deeply explore the development prospects and countermeasures of an industry;

2. Create a new era of XXX quality, put an end to cutting corners, strive to improve the credibility of XXX quality, effectively stimulate the consumer demand of XXX, and push China XXX to the world;

3. By signing the XXX Declaration, the "China XXX Integrity Alliance" was established.

4. Effectively shape and enhance the city image of "fashion, beauty and romance" and vigorously promote the development of tourism.

Two. Elements of activity

1. Activity name

China XXX 20 XXX New Product Launch Conference and Development Forum

2. Time and place

20 years 65438+1October 9 10, Howard Johnson Guoguang Hotel, XXX City, Hainan Province.

3. Activity theme

"China so-and-so ushered in the arrival of the boutique era."

4. Participants (about 200 in total)

(1) leaders of national trade associations, (2) leaders of Hainan Province and XXX City, (3) representatives of famous XXX and related manufacturers at home and abroad, (4) jewelry experts and scholars at home and abroad, (5) celebrities and special guests, (6) media reporters.

Three. organization structure

1. Organizer

Main office: China Jewelry and Jade Jewelry Industry Association

hainan provincial department of commerce

Municipal people's government

Fashion media group

Organizer: XXX Jewelry Co., Ltd.

Bazaar jewelry magazine.

New silk road model agency Guangzhou branch

Beijing jianan credit cooperative culture development co., ltd

Hainan moumou culture film and television communication co., ltd

2. Organizing Committee (personnel and positions may change)

Honorary officer:

Sun Wensheng, former Minister of Land and Resources, President of China Jewelry and Jade Jewelry Industry Association, and Deputy Director of Agriculture and Rural Work Committee of the National People's Congress.

Jiang Hainan Provincial Party Committee Standing Committee, XXX Municipal Party Committee Secretary.

Li Guoliang, Vice Governor of Hainan Provincial People's Government

Director:

Sun Fengmin, Vice President and Secretary General of China Jewelry and Jade Jewelry Industry Association, and Deputy Director of Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources.

Pei Zhen, Director of Hainan Provincial Department of Commerce

Wang Yongzhong * * * Deputy Secretary of Municipal Party Committee and Mayor of XXX.

Executive Director:

Li Baiqing, vice mayor of a city.

Li Longsheng, Director of Hainan Provincial Department of Commerce

Co-President of Liujiang Fashion Media Group

Secretary general:

Shi Deputy Secretary-General of China Jewelry and Jade Jewelry Industry Association

Chairman of Zhang Shizhong XXX Jewelry Co., Ltd.

3. Work organization

The Organizing Committee will set up nine functional working groups, including overall operation, liaison reception, news propaganda, conference production, forum, new product release, golf tournament, finance and safety, to organize activities, and entrust them to professional cultural companies for operation.

Four. Support for the media

1. Network media

So-and-so, so-and-so and so on

2. Print media

Fashion, Bazaar Jewelry, China Business News, Changjiang, CBN, 2 1 Century Business Report, Golden Card Life, Premium UP, Xinhua Airlines, Oriental Women, Ruili, Fashion, China Clothing, New Modern Pictorial, Wing of China, ELLE, Rainbow, Jinghua Times, Hainan Daily, XXX Morning News, Haifeng Xiaoyao, etc.

3. Television media

CCTV, Beijing TV, Hainan TV, Travel Channel, XXX TV, Phoenix TV, etc.

4. Industry media

Gems, Jewelry and Fashion in China, Jewelry Fashion at Home and Abroad, China Gold News, etc.

Verb (abbreviation of verb) special event

1. Please come to the ends of the earth to attend the welcome dinner of XXX municipal government.

Give all guests an elegant welcome with local characteristics, and arrange speeches by relevant leaders and cultural performances with ethnic customs.

1) The host made an opening speech and announced the start of the welcome dinner;

2) Introduce the main leaders and guests present;

3) Welcome speech by a city leader;

4) Speech by leaders of trade associations;

5) Free meals;

6) The leaders of the host, contractor and co-organizer propose a toast;

7) Music accompaniment performance;

8) The host announces the next day's activities.

2. Signing ceremony of China XXX Declaration

In order to gradually enhance the image of a domestic market, establish the brand status of a domestic industry, strengthen the self-discipline of a domestic industry, cultivate the soft culture of a domestic industry, promote the ecological environment protection of the growth of a domestic industry, and enhance the sustainable development capability of a domestic industry, the Declaration of a Domestic Industry is formulated.

So-and-so merchants attending the meeting voluntarily signed the Declaration of So-and-so, and on this basis, the signed merchants formed the "China So-and-so Integrity Alliance", which will also become an important achievement of this annual meeting.

3. China XXX 20 XXX Media Meeting

Arrange the leaders of China Jewelry and Jade Jewelry Industry Association, so-and-so municipal government, fashion media group and the relevant person in charge of the organizing committee, China's so-and-so industry spokesperson and China's famous actress Ms. Angie Chiu (draft Angie Chiu, dignified in image, elegant in temperament, delicate in skin, round and smooth in pearls, good in appearance and strong in affinity, complements the appearance and quality of certain jewelry. ), meet with media reporters who participated in the event coverage, introduce the declaration and activities through the form of online or live TV broadcast, and answer questions from reporters.

1) The host gave a welcome speech;

2) The Executive Secretary of China Jewelry and Jade Jewelry Industry Association introduced the activities, scale and characteristics;

3) The Deputy Secretary-General of the Association introduces the design style and characteristics of a new product at this annual meeting;

4) Vice Mayor XXX briefly introduces the course of XXX's fashion brand building;

5) Director of Hainan Department of Commerce briefly introduces the development process of Hainan brand;

6) The Vice President of the Association briefly introduces the development direction of China;

7) Leaders attending the meeting answered questions from reporters;

8) The host invited reporters to participate in the China XXX Development International Forum.

4. China XXX Development Forum TV talk show.

It is planned to invite the travel channel to discuss the importance and necessity of the boutique route of a domestic industry with the leaders of the jewelry industry, leaders of a city, experts and scholars at home and abroad, and representatives of jewelry manufacturers through TV interviews.

1) The moderator declared the forum open and made an opening speech;

2) The host introduces the main leaders and guests attending the meeting;

3) The delegates delivered keynote speeches;

4) The moderator makes a concluding speech and announces the end of the forum.

5. Bazaar Jewelry and Fashion Award-winning Theme Dinner and Award Ceremony

Hold bazaar jewelry fashion buffet open-air (or indoor) black-and-white dinner, award the annual industry figures, and entertain the leaders, guests, representatives and journalists who participated in this activity.

1) Opening remarks by the host, welcoming leaders and guests from all walks of life attending Bazaar Jewelry Fashion Dinner;

2) Free meals for guests;

3) The host introduces the arrangement of new product release activities;

4) The host reminded the guests to go to the new product release site.

6. China XXX 20 XXX New Product Launch Conference Hot Category Exhibition.

The famous models of the new Silk Road modeling agency took to the stage in turn to show the annual new products and elaborate high-end products launched by well-known manufacturers, and introduced the background of related enterprises and brands. The atmosphere and venue required to be displayed are elegant, fashionable and distinctive. After the exhibition, arrange the main leaders, distinguished guests and representatives of publishing enterprises to take photos with the model as a souvenir.

1) the opening remarks of the host and the introduction of the main leaders and guests;

2) China XXX 20 XXX annual new product release;

3) Main leaders, distinguished guests and representatives of publishing companies took photos with the models.

7. China XXX press conference (optional)

It is suggested to remove the links that professors introduce XXX's latest newsletters at home and abroad, and open the China XXX Forum official website to release the latest industry trends and comprehensive information of the latest products.

1) the opening remarks of the host and the introduction of the main leaders and guests;

2) Introduce the latest information of XXX at home and abroad.

Activities and timetable of intransitive verbs (see table below)

date

time

Activity project

location

65438+1Saturday, October 9th

10:0024:00

Guest representatives report for duty

Howard Johnson Guoguang Hotel

18:0020:30

"Please go to the ends of the earth" welcome dinner (group photo)

65438+ 10 month 10

Sunday

10:00 10:30

Signing ceremony of the People's Republic of China (PRC) Declaration of Establishment.

10:50 1 1:40

Media Meeting (webcast)

12:00 13:00

Arrange Chinese food for leaders and journalists

15:00 17:30

"China XXX Development International Forum" TV talk show

18:0020:00

Bazaar Jewelry Fashion Dinner & Award Ceremony and Fashion Award-winning Theme Dinner

20:002 1:00

Press conference planning scheme 2

I. Theme of the event:

Introduce and publicize new products in all directions without reservation, and feel the practicality and peace of mind brought by the new plastic bowl. A new product.

Second, the organizer:

A limited liability company

Third, the activity time:

Thursday, June 5th, a certain year10: 0011:00.

Four. Location:

So-and-so university so-and-so college so-and-so classroom.

Verb (abbreviation for verb) meeting agenda:

time

Related content

9: 30 a.m.

Relevant responsible personnel have made on-site preparations, including the host and etiquette personnel.

AM09:35

Start to arrange the venue, receive guests at the event site, invite guests to sign in, and distribute press conference information packages. As soon as someone entered the meeting, they began to play background music to set off the atmosphere.

AM 10:00

The official said that the host introduced the relevant guests in the opening remarks.

AM 10:05

The leader delivered a speech, explaining the reasons for convening this conference and related information.

AM 10: 10

Guest speech

AM 10: 15

Product introduction

AM 10:30

The reporter asked questions, the speaker answered, and the assistant speaker added.

AM 10:40

Q&A is over, and the product is tested on site.

AM 1 1:00

The host said the conclusion, the product launch is over, the guests take a group photo and the meeting is over.

VI. Layout of the exhibition site:

1. Put up an advertisement for Huaying plastic bowl at the door of the classroom with a slogan on it.

Put a table at the entrance for the guests to sign in.

3. The banner of advertising cloth is posted on the blackboard, and the new product launch conference of "Huaying" plastic bowl is held.

4. Set up a podium, the table is decorated with flowers, and a table is placed horizontally next to it for guests and speakers to sit on.

5. Play corporate videos on the big screen.

6, adjust the audio equipment and recording, shooting personnel.

Seven. Invited participants:

Chen moumou (general director of press conference)

Zhou Moumou (Moderator)

So-and-so (main speaker)

Kang Moumou (Deputy Speaker)

Cheng moumou (assistant to the press spokesman)

Tan Mou (recorder)

And some editing students and related media reporters.

VIII. Organization of the meeting:

Team leader (responsible for the whole activity process)

Coordination department (responsible for coordination with guests)

External relations department (responsible for contacting guests and recording their sign-in)

Ministry of Public Information (responsible for recording questions from media staff)

On-site service department (responsible for maintaining on-site order and normal use of equipment without interference)

Advertising and publicity department (responsible for all promotional articles and frames required for press conference)

Logistics Department (responsible for providing drinking water for on-site guests and distributing conference information kits)

Nine, press conference information kit content:

1, conference manual

2. Introduce new plastic bowl products

3. New plastic bowl products and production process pictures.

4. Pen and white paper

X. Information provided to the media:

Meeting time, project arrangement process, press release, speech draft, background information introduction of speakers, company brochure, product features and all-round introduction, product promotional materials and product-related photos, business cards, pens and blank stationery of business leaders.

Eleven, press conference to raise the required items:

Advertisements, brochures, information kits, banners, water, flower baskets, stationery, etc.

Twelve. Invited media personnel:

1, XXX Satellite TV

2.XXX daily, XXX daily

3.XXX Daily XXX Branch

4. Xinhuanet

Thirteen. Conference budget: XXX

Press conference planning scheme 3

First, the market background of new product release

Second, the purpose of launching new products

Third, the style, characteristics and market positioning of new products

1. Is it aimed at old dealers or intended customers?

2. It is suggested that the new products should be piloted in self-operated stores or VIP distribution stores before the exhibition.

3. It is suggested to invite old dealers or VIP dealers and industry celebrities to express their opinions and suggestions on new products.

Four. List suggestions for new products

V. Preparations for the China Merchants Association.

1, investment manual preparation

2. Preparation of invitation letter (target customers are locked in advance) and effective invitation letter.

3. Prepare publicity materials (product brochures, various publicity materials in the exhibition hall, outdoor advertisements, media and video materials, materials in the factory exhibition hall, materials needed for atmosphere creation, enterprise documentaries, enterprise profiles, and slides for the China Merchants Association).

4. Determine the location, decoration and product display time of the factory exhibition hall and exhibition hall.

5. Selection and determination of investment promotion meeting, training meeting and accommodation place.

6. Preparations for transportation

8. Preparation of competition and training venues and facilities.

9. Prepare gifts or souvenirs

10, preparation of joining contract

1 1, determination of internal cooperation and division of labor.

12, investment policy formulation (store decoration policy support, jewelry policy support; Rebate policy support; Advertising policy support; Support the signing of incentive policies; Annual training policy support; Store opening and annual promotion plan support)

13, factory related personnel training (how to get along well with factory marketers and distributors; Matters needing attention in the reception of factory marketing personnel and what should be understood and satisfied; Eight criteria for selecting dealers; How can factory marketers effectively control dealers? How to sign the bill successfully)

14. Determine the organizers of the training meeting and investment promotion meeting.

Planning of work items during the exhibition of intransitive verbs

1, according to the specific situation to develop customer reception process.

2. Make plans according to the specific conditions of the factory and the atmosphere of the exhibition site.

3. According to the specific situation, formulate the visit process of the exhibition hall of the specialty store factory;

4, according to the specific situation to develop training process;

5, according to the specific situation to develop investment conference process;

6. Formulate the signing process according to the specific situation;

VII. Work progress and detailed rules for implementation.

1 How to receive customers

2. Visit factories and exhibition halls

3. Training meetings and investment promotion meetings

Step 4 sign the bill

Step 5: banquet

Step 6 travel

Eight. On-site planning of China Merchants Association

1, corporate promo

2. Guest introduction, help from stars and authorities.

3. Welcome speech by the chairman or general manager of the enterprise and the future development plan of the enterprise.

4. Description of new products

5. Dealer commendation meeting

6. Speech by the dealer representative

7. The Marketing Director announces the investment promotion policy.

8. Start signing the bill

Nine. On-site planning of training meeting and investment promotion meeting

(1), training facilities

1, screen

2. Projectors (film projectors and multimedia projectors)

3. video recorder

4、VCD

Step 5 sound

6. Microphones (wired, wireless, upright, seated and push-button microphones)

7. Laser pen

8. slide projector

9. podium

10, Stage

1 1, cardboard

12, big whiteboard

13, sign-in desk

14, business card book

15, marker

16, pencil

17, letter signing

18, conference tables and chairs

19, distribution frame

20. Color TV

2 1, banner

22. symbols

23. bulletin board

24. Desk card

25.forum

26. Potted plants

27.flowers

28. Background board

30, partition

3 1, lighting

32. Simultaneous translation system

33. Product leasing

(2) Determination of training content

1, the training courseware should be integrated into some contents of the enterprise according to the purpose and actual situation of the enterprise.

2, training courseware should be based on the needs of the target audience to develop an outline to ensure a high degree of unity between the course, the audience and the purpose of the meeting.

(3) Guests attending the training meeting and their speeches.

X. Launch of new product demonstration project

I. Project Organizing Committee

Second, the organizational structure

Three. Responsibilities and division of labor

Fourth, specific work.

Press conference planning scheme 4

First, the release theme: a brand and product launch planning case.

2. Organizer: XXX Enterprise Co., Ltd.

Three. Organizer: XXX College of XXX University

Fourth, the purpose of the activity:

Highlight the product brand of the elderly, launch the product brand of "caring for the health of the elderly and enjoying a happy life", strive to enhance the authority and popularity of the "brand", and make due contributions to improving the nursing level of the elderly.

Verb (abbreviation for verb) Release time and place:

1. Press conference time: 9: 00 am on June 5, XX.

2. Meeting place: XXX classroom

Moderator of intransitive verbs:

Shi Wang Leyan

Seven. Publisher:

XXX XXX XXX

Eight. Participants:

Teacher Chen Moumou, relevant personnel, 12 students of editing and editing enterprises.

Nine. Activity program:

1, the host declared the conference open.

2. The publisher introduces the significance, purpose, theme, content, brand and products of the conference.

3. Students ask questions and the publishing house answers them.

At the end of the press conference, Mr. Chen commented.

Ten, the venue layout:

1, flowers

2. Background of the venue: The banner of "A Brand and Product Launch Conference" is hung.

There is a poster showing "a brand and product launch conference".

3. Equipment: a projection screen for viewing image data.

XI。 Work progress:

Determine the plan, define the division of labor, implement responsibilities, determine the venue, and hold a meeting.

XII. Main information:

1, speech.

2. Publish the draft.

3. Introduce the materials.

Author: XXX

Press conference planning scheme 5

First, the background of perfume exhibition

The history of perfume can be traced back to around 3000 BC, much earlier than other civilizations. Perfume is gentle and lovely, because it is too gentle and delicate, wrapping our lives with a unique enthusiasm and creating many fragrant feelings and stories for us. Every feeling and story about perfume is sweet, and you can find the charm of culture in full experience. When we review the development of perfume, we can't help but be deeply impressed by the cultural attitude of human beings to constantly improve themselves and pursue self-perfection, and deeply intoxicated by the fragrance that embodies human cultural life and cultural pursuit.

The earliest perfume of mankind was Coffey Shenxiang invented by the Egyptians. But because the method of refining high-purity alcohol had not been invented at that time, this perfume should be called sesame oil, which was specially made by priests and pharaohs.

Second, the news theme of a series of women's perfumes. So-and-so perfume is unique, charming and fragrant, which explains infinite charm. Fashion is fleeting, but the style of so-and-so perfume lasts forever. When it comes to a person, it seems that we are not just talking about a well-known brand, but about a truly beautiful style that is well known to all. When goods are used as spokesmen of fashion, they form a culture. CoCo, founder of XXX perfume? Chanel once said, "A woman who doesn't use perfume has no future". So-and-so perfume, with its unique fresh fruit fragrance and floral fragrance, can create a truly classic new fragrance for you, with a unique flavor, which symbolizes the incomparable charm of modern women.

Third, the activity time is 65438+February 29th? thirtieth

Fourth, the venue

Verb (abbreviation for verb) participant

1, special guest

1) current designer of XXX perfume

2) A perfume star spokesperson

3) XXX sponsor

2. Participate in the media

XXX XXX

3. Relevant personnel within the enterprise

4. People with conference tickets.

The purpose of the news conference on intransitive verbs

1, let more people know the symbol of the quality of a perfume.

2. Further increase the sales of XXX in the domestic market.

3. Create corporate image and brand culture.

Seven. Feasibility analysis of press conference

According to the survey, if you want to choose a legend in the fashion kingdom of the twentieth century, Ms. XXX is a name that you can think of without considering it. This petite and unattractive woman, with her unique fashion vision and outstanding personality, has become a revolutionary pioneer of modern women's physical liberation, and the Chanel kingdom she created has also become a fashion legend. To this day, Chanel, as a name and a brand, is still the spokesperson of the trend pioneer.

It is no exaggeration to say that Chanel's commercial success is unprecedented. It has not only become the name of a fashion brand, but also a representative with the spirit of the times and vitality.

Because a brand has a certain popularity and influence, the feasibility of this conference is very great.

Eight, the press conference publicity plan

Publicity form:

1) Internet

2) TV

3) Publicity display board

4) Poster

5) Banner

6) leaflets

7) brochures, etc.

Nine. Arrangement and flow of press conference activities

1, preliminary preparation

Site layout

1) Settings and dimensions of the rostrum (10m? 1，5m)

2) Design and setting of theme board

3) Projector equipment and power supply

4) Prepare microphones (3 wireless microphones and 2 headphones).

5) Tea and fruit points

6) paper towels

7) Service personnel are in place

8) Be ready to sign in books, pens and other related items.

9) Placement of tables

U outdoor layout

1) banner

2) Banner

3) Floating air ball

4) Arch door

Welcome guide layout

1) Two welcome tables

2) Eight hostesses

3) Signs and descriptions of specific places

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