How to write a good brand story as a copywriter?

What do you see behind any marketing miracle? Their similarity lies in that behind every successful product and every perfect advertisement, there are some wonderful emotional sustenance, which is widely accepted by people. In fact, it is not the product or the marketer himself that attracts people's attention for the first time, but the story and the way he tells it.

All our economic activities or social activities today are evolving from selling products to spreading stories. Everything we do every day, big or small, is essentially an advertising marketing, selling your service and yourself.

Unfortunately, when marketing experts began to skillfully sell their stories and earn a lot of money, many people still lived in the glory of the past-they took pains to explain the performance of products, but they didn't understand what consumers wanted most. They respond to the product business and their communication life stiffly, never know how to package and promote their products in a more advanced way.

Guangjin has shot a large number of films and advertisements for the lighting industry, covering engineering lamps, commercial lighting, modern home lamps, European crystal lamps and all-copper lamps. Create unique stories, improve the brand influence of enterprises and win the hearts of users.

We tell stories for lighting brands and inject more emotional imagination into them: in the fast-paced modern life, we are all busy with our own careers. How long has it been since we held your hand and danced happily in front of you? Can make people think about the future related to it. This is the beauty of the story. It activates people's thoughts on life, and then makes people consume for me and meet their emotional needs.

As early as a few decades ago, when Nike used a logo to tell people's sports dreams and injected this concept into everyone's mind, the way to win customers' hearts changed dramatically.

We have ushered in an era of packaging products with stories and building brand influence with stories.

This is because people's consumption habits have changed, and their eyes are more critical of aesthetics and higher-end. When people buy a commodity, they not only value its function, but also hope that it can meet their emotional needs. In other words, when we sell a commodity, we should learn to create enough emotional value for it. To do this, you must learn to sell your story in a clever way, not just know how to sell your product in a professional way.

Video promo is the fastest, most direct and most effective way to spread stories!

Guangjin Culture-"Tell the brand story well".