Camping is on fire, the farm is on the line, the local tour has turned over, and the tourism industry's contempt chain has jumped.

1 outbound travel enterprises have been forced to become local tourism developers

Recently, I opened my circle of friends every day, and the screen was full of keywords such as cycling, camp, outdoor and tent. Major tourism enterprises have launched "tourism+"products based on serving local customers, such as research, summer camp, camping and outdoor activities. Camping has been a mess for two years. It is reported that in 22, campsite enterprises achieved the largest growth rate in the past 1 years, and in 221, the number of related enterprises registered was the largest in the past 1 years, and capital also flocked to the camping track.

The cabin and children's slide all have bunny elements, which are quite childlike.

Boy, a miniature Eiffel Tower has also been built. Can't go to France, let's pretend to be in Paris.

The farm also keeps sika deer, grass mud horse alpaca, swan and other small animals, which children can feed by themselves. According to Zhongxin's official statement, yowza De Farm is committed to building a world-themed parent-child farm with distinctive characteristics, and through the integration of resources with overseas tourism bureaus, it will create a diversified consumption scene with the theme of January 1st and the integration of business travel and culture. I translate it in plain language: farm animals+children's amusement facilities+world-famous tourist landmarks+eating and drinking+group building games. In addition to collecting tickets from tourists, I also ask the overseas tourism bureau for money. Whoever gives money will be given a theme month, which is the same as Zhongxin's original store theme month marketing idea.

we will wait and see how the market responds to this project and whether it will be bought or not. In any case, Zhongxin, forced by the epidemic, has taken a tentative step from an outbound travel service provider to a local tourist attraction developer. In recent two years, the COVID-19 epidemic has completely subverted the contempt chain originally formed by tourism enterprises. In the past, the local tour that stood at the bottom of the contempt chain and even ignored by big companies finally turned over.

2 disdain chain of travel agencies in the past

In other words, when I just graduated from college and worked in a large international travel agency, the contempt chain between the business sectors of our company was like this.

inbound tourism stands at the top of the contempt chain. In the original words of Oliver, an iron fan of mine and a former colleague who is engaged in inbound tourism, "We have never looked at the exit department and the domestic department seriously". Why was the inbound tour so awesome?

compared with the other three brothers, only the inbound tour is engaged in foreign trade business, which is aimed at overseas customers, so the foreign language level of practitioners is also the highest. Inbound tourism bears the burden of earning foreign exchange for the motherland, especially in the era when China's economy is still very difficult, this foreign exchange earned by inbound tourism is very precious.

in the 198s and 199s, it was an enviable job to work in an international travel agency, which was equivalent to the Internet giants such as Tencent and Ali. High income, high status, opportunities to go abroad, and free travel all over the country. At that time, the travel agency was a high-profit industry, even a profiteering industry. At that time, foreign language tour guide was also a glittering career, with the status of national cadre and the nature of work as a private diplomat. In addition to earning wages, western tourists also have the habit of tipping and are generous.

Because the threshold of inbound tourism is relatively high, and the qualifications of the practitioners are also high, the market competition is not as big as citizen tourism. Therefore, inbound tourism also stands at the top of the contempt chain with its head held high. However, with the gradual shrinkage of the inbound tourism market, this top position could not stand.

outbound travel, inter-provincial travel and local travel services are aimed at China citizens. Why is there a contempt chain? What makes an outbound traveler more bullish than a domestic one?

outbound travel is to send Chinese people abroad. First of all, it sounds more advanced, and the unit price of customers is generally higher than that of domestic travel. The most important thing is that the qualification examination and approval conditions for opening an outbound travel agency are far more complicated and strict than those for opening a domestic agency, which requires a quality guarantee of 1.2 million yuan and strict conditions for examination and approval. In addition, outbound travel also faces many operational difficulties, such as obtaining visas and purchasing international air tickets, which makes the market concentration of outbound travel much higher than that of domestic travel, and the degree of involution is not as serious as that of domestic travel. Therefore, outbound travel practitioners generally have a certain sense of superiority than domestic travel practitioners.

at the third level of the contempt chain is the domestic inter-provincial tour. This is from the perspective of the group club. They have local tourists in their hands, and they can also be Party A in front of the land agency, so they despise the third floor of the chain.

At the bottom of the contempt chain, it was local tours, such as one-day tours in the city and one-day tours around the city. To what extent do you despise? I despise many large-scale travel companies and simply give up this market.

At that time, in Tiananmen Square, Wangfujing Street and other places where foreign tourists were concentrated, small advertisements for one-day trips to Beijing were scattered everywhere, all of which were fake Gui Li, stealing the name of junior high school students to attract guests. The business threshold of local one-day tour is the lowest, so the most chaotic is mixed. These fake Gui Li have spoiled the whole local one-day tour market in Beijing. Some large-scale travel companies simply give up the local tour business in order to get rid of the relationship with counterfeit goods and facilitate consumers to identify the authenticity. Anyway, you can't make much money on a local tour, and you don't have enough time to clarify and explain with your guests. However, who would have thought that under the strict epidemic prevention policies in various places, the chain of contempt of travel companies has now turned upside down.

3 years in Hedong, 3 years in Hexi, the chain of contempt for the tourism industry under the epidemic has gone up

Nowadays, domestic tourism has become a hot spot for many tourism enterprises to compete for. A large number of practitioners who were originally only engaged in outbound travel or inbound travel had to join the competition queue and tried their best to cut a piece of cake. I feel that the contempt chain of tourism enterprises today has probably become like this.

The local tour completely turned over and stood at the top of the contempt chain. Inter-provincial travel is close behind. Entry and exit, once brothers in the international tourism industry, are now he is my brother, falling to the bottom of the contempt chain.

The epidemic in COVID-19 has been raging for two and a half years. Under the strict entry and exit control in China, the opening of inbound and outbound tourism is far away. However, the increase in epidemic prevention policies in various places has seriously hindered the flow of people across provinces, resulting in intermittent inter-provincial travel. Helpless travel companies have to spend all their energy on studying how to build good local tourism products and how to serve local customers.

It is the most stable business for local people to travel to the local area in recent years, and it is also a helpless move. However, it has greatly promoted the intensive cultivation of local tourism products and promoted the upgrade iteration of local play law. The local tour products launched by travel agencies have changed greatly compared with the past. It is no longer a simple series of scenic spots, and it will be launched with a driver's guide.

nowadays, it's time to fight for resources, plans and funds. I have noticed that many travel companies have some exclusive resources, such as homestays and camps. Travel agencies are no longer just a service intermediary, but invest more money to directly participate in the creation of tourism products. For example, the riding products introduced in the last tweet need to purchase a batch of booster bicycles, and Zhongxin's yowza Farm is even more generous, investing a lot of money in development and construction.

I think that local tourism is actually the future development direction of tourism enterprises, even after the end of the epidemic.

the essence of the traditional travel agency's play in the past decades is based on opaque information and asymmetric information. In the era of mobile internet, I believe that the term group club will probably lie in the history museum in the future. In the era of the Internet, information is extremely transparent, and time and space restrictions have been broken. Every company can conduct direct sales through its own private domain traffic and e-commerce platform. In the future, whether it is an outbound tour or a domestic tour, tourists only need to purchase large transportation by themselves and find a destination travel service provider. Therefore, I might as well boldly predict that local tourism products will occupy the top of the contempt chain not only at the moment when the epidemic is raging, but also in the future after the epidemic is over.

he is my brother, a pair of inbound tourists and outbound tourists, was hit hardest by the COVID-19 epidemic, so you can hold your head and cry. The opening hours of inbound and outbound tours should be the same, because international flight resources are the same, and China's epidemic prevention requirements for tourists' entry and exit are the same.

if the two brothers insist on competing with each other, who will be worse? Personally, I think outbound travel will be even worse. The reasons are as follows.

First of all, there are great differences in the ideas and concepts of China people about COVID-19 epidemic and life.

once the number of days of entry quarantine is reduced to an acceptable range, for example, when the nucleic acid is tested at the time of entry, you can move freely after the nucleic acid results come out, and then you can carry out inbound and outbound tourism.

crooked nuts are not afraid to travel to China. They have been lying flat for a long time. Some people may have been infected with COVID-19 for several rounds and have healed themselves for several rounds. The idea of people in western countries is that life is precious and the price of freedom is higher. They didn't take COVID-19 too seriously from the beginning.

China people are different. Even if outbound tourism is open, there may be many people who are afraid to travel out of fear of foreign epidemics, especially the elderly, many of whom have not been vaccinated, but the elderly are a major force of outbound tourists in China.

Secondly, our government has different attitudes towards inbound tourism and outbound tourism.

It is in China's economic interest to develop inbound tourism, because inbound tourism is a tourism service industry exported to China, which earns foreign exchange reserves for the country and can promote economic growth and employment. Therefore, the Chinese government will not artificially set obstacles for the development of inbound tourism. However, foreign tourists' respective countries will not have policies to restrict people from traveling abroad. Therefore, as long as the country is opened, inbound tourism can be restarted, and the rest depends on whether our tourism marketing means can attract them.

As long as crooked nuts are willing to travel to China, the attitude of our government is definitely welcome. Of course, there will be corresponding epidemic prevention requirements. I guess it is a three-piece set: complete vaccination, negative nucleic acid test, and quarantine for N days after entry. At present, the isolation days after entry have been reduced to 7 days, and may be further reduced to an operable and acceptable standard in the future.

The development of outbound tourism is to contribute to the economic growth of other countries. Our country really doesn't want to let everyone go out, hoping to keep consumption at home. Therefore, even if outbound travel has been liberalized in name in the future, the state can still have various ways to intervene and restrict people from going abroad, such as the ones being used now:

Strictly control passport renewal, and do not change it for unnecessary reasons; Strict interrogation at the border inspection, not allowed to leave the country without necessary reasons; Give administrative orders to the people in the system (civil servants, business editors, state-owned enterprises), keep passports in a unified way, and are not allowed to go abroad, so that the families of the people in the system are also controlled, because it is boring for a person to travel abroad; Control the tourism enterprises, and impose strict requirements on team size and vacancy rate.

With such a wave of operations, people who can still travel abroad freely are controlled in a very small range. This is the reason why I think the situation of outbound tourism is worse than that of inbound tourism. It is really unexpected that the once-beautiful outbound travel has now fallen to the bottom of the contempt chain of the tourism industry. A sigh.

at the end of the article, I remembered two lyrics from a TV play I watched when I was a child, which is very appropriate here.

thirty years in the east and thirty years in the west, the fallen phoenix is not as good as the chicken.

thirty years in Hedong, thirty years in Hexi, spring, summer, autumn and winter naturally have cycles.