Yi Kai Chinese noshery

Fast lunch (or a meal); Snacks; Fast food) ku? I cān refers to popular catering that is quickly supplied by commercial enterprises, can be eaten immediately, and has reasonable price to meet people's daily needs. It has the characteristics of rapidity, convenience, standardization and environmental protection. Such as hamburgers, box lunch, Huafei Four Seasons King Hot and Sour Powder, etc. Also called bento. Hong Kong and Taiwan have translated into fast food, fast food and so on. Different from lunch, consumers' understanding of fast food is varied, far beyond the original meaning of foreign words. But nothing more than that, that is, fast food is produced by food factories or processed by large and medium-sized catering enterprises, which is popular, time-saving and convenient and can be used as a staple food. Fast food has become a way of life, and it has appeared? Fast food culture? And then what? Fast food? . When it comes to fast food, people immediately think of it? KFC? 、? McDonald's? Western fast food restaurants, such as fried chicken legs, hamburgers, French fries and other western fast food varieties. However, if you ask about Chinese fast food, I'm afraid many people can't answer it.

Really? Fast food? The word itself has three meanings: first, it refers to convenient and fast food; Second, it refers to a quick way to eat; Third, it refers to a catering business model.

The first fast food restaurant in the world appeared in new york, USA on 1885. Since then, the fast food industry has developed rapidly around the world and reached its climax after World War II. What are the world-famous fast food restaurants now? KFC? 、? McDonald's? By analogy, its chain stores have grown to tens of thousands all over the world, with an annual output value of tens of billions of dollars.

In recent years, with the increasing market demand for fast food and the influence of western fast food, some Chinese fast food restaurants have appeared one after another. Moreover, because of the advantages of small investment scale, quick capital recovery and relatively simple operation, opening Chinese fast food restaurants has been favored by many small and medium-sized investors. So now there are more and more people opening Chinese fast food restaurants, and the ranks of Chinese fast food restaurants are growing.

There is a big difference between Chinese fast food and western fast food. First of all, there are great differences between Chinese fast food and western fast food. For China people, Western-style fast food is just a kind of leisure food, which can't be eaten as a meal, while Chinese fast food should solve the problem of customers' eating; Secondly, western-style fast food is mechanized, batch and standardized, while Chinese fast food is far from this level in terms of variety and technical conditions; Furthermore, western-style fast food has entered the advanced mature stage, which is generally chain-operated, while Chinese fast food has just started. Due to limited capital investment, limited technical level, limited management level and immature social conditions, most of them can only operate in single households at present, so it seems premature to talk about chain stores.

Below, the author will talk about the problems encountered in opening Chinese fast food restaurants under the current conditions:

1 Selection of fast food varieties

Variety selection is an important link in fast food management, which determines the success or failure of fast food management to a certain extent. The varieties suitable for Chinese fast food business can be mainly divided into three categories: the first category is meals. Such as fried rice, steamed rice, risotto, mixed rice and so on. The second is noodles. For example, noodle soup includes miscellaneous sauce noodles, fried egg noodles noodles, beef noodles, fried noodles, noodles-like pork intestines powder, Guilin rice noodles and Yunnan rice noodles. The third is cakes. Such as steamed buns, steamed dumplings, steamed dumplings and pancakes. These are convenient and quick foods, such as meals, noodles or rice noodles, which can be cooked quickly when customers arrive, while pasta can be cooked in batches in advance and served as soon as customers arrive. This will not only allow customers to eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants.

However, it should be noted that any fast food restaurant should not operate too many varieties, otherwise it will make your fast food restaurant look featureless, which will increase the workload of the kitchen invisibly and make the whole fast food restaurant difficult to operate. There are two choices here: one is that fast food restaurants only deal in one kind of fast food, either food, noodles or pasta; The other is to operate a certain kind of fast food varieties, supplemented by some other two kinds of varieties. Fast food restaurants can't cover everything. There are all kinds, and all kinds add up to about 20 kinds at most. By the way, if a person

2 Positioning and location of fast food restaurants

Fast food has always been characterized by convenience, high quality and low price, and its main service target is the public. Therefore, the positioning of any Chinese fast food must be popular, middle and low. High-end fast food, the rich don't come to eat, and the poor can't afford it, which is what people often say? Is it high or low? . Take Chengdu's catering market as an example. Except for the popularity of Chinese fast food, its prices are mostly set around 5 yuan. In other words, a consumer can get a fast food only by spending 5 yuan.

At present, Chinese fast food is most popular among working class, especially white-collar workers, students and floating population. Therefore, the location of fast food restaurants should be selected in factories, office buildings, bustling commercial districts, schools and other places where working-class people or students are concentrated, as well as places with large floating population such as stations, docks and traffic arteries, so as to ensure sufficient tourists.

You know, people eat fast food for convenience and speed, so they usually don't walk long distances or take buses to eat fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the door.

3 the scale and decoration of fast food restaurants

Because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large at present. Generally speaking, fast food restaurants can be opened when the shop area reaches 30 square meters excluding the kitchen, and they can be regarded as medium-sized fast food restaurants when the shop area reaches 60 square meters or more, and large-sized fast food restaurants when the shop area exceeds 100 square meters. Small-scale fast food restaurants have two advantages, one is to save the upfront investment, and the other is to avoid the waste of storefront area when business is slow.

Because fast food is a modern business model after all, the decoration, shops and kitchen facilities of Chinese fast food restaurants should reflect modern characteristics. The decoration of Chinese fast food restaurants should adopt simple style and bright colors to give customers a relaxed and happy feeling; The tables and chairs in the store can use the card-type tables and chairs of western fast food restaurants, which is full of the sense of the times and can make maximum use of the limited space in the store; Kitchen utensils made of stainless steel should also be used as much as possible to leave a clean and hygienic impression on customers.

4 management of fast food restaurants

As we all know, western fast food restaurants have a set of perfect and mature management systems and processes, while Chinese fast food restaurants, especially those small Chinese fast food restaurants run by freelancers or laid-off workers to make a living, are obviously unrealistic if they are allowed to adopt any management mode. In fact, the management of Chinese fast food restaurants boils down to a few words, that is, the boss first chooses the variety and location of fast food restaurants, completes the decoration and installation of fast food restaurants, and then you find several chefs to do the kitchen and several waiters to do the front office, so that they can do their work well every day. In the end, of course, the boss collects the money himself.

Let's start with how many people it takes to open a Chinese fast food restaurant. In a 30-square-meter fast food restaurant, there are about three people in the kitchen, that is, you operate three fast food varieties at the same time, one person is responsible for cooking, one person is responsible for making noodles and one person is responsible for making pasta. We also need about three waiters in the front office. In addition, it is best to have a mobile kitchen staff who is responsible for washing dishes and ensuring the demand for dishes during business hours. Of course, the boss is responsible for collecting money, but it is best to use the cash register to calculate the daily turnover. As for the preparation work before the fast food restaurant opens every day, it is completed by all the staff of the fast food restaurant.

Let's talk about the matters needing attention in the operation of Chinese fast food restaurants. Besides good quality and low price, convenience, quickness, neatness and hygiene are another main characteristics of fast food restaurants. Both the chef in the kitchen and the waiter in the front room must move skillfully and quickly to meet the needs of customers who come to eat and leave after eating. All the staff of fast food restaurants should have a clear division of labor and cooperate with each other in order to achieve the overall rapid effect. Shops, tables and chairs, tableware and kitchen utensils in fast food restaurants should be cleaned frequently, and staff should pay attention to personal hygiene. In short, the image of fast food restaurants should always be clean and comfortable.

Finally, it needs to be explained that the purpose of writing this article is only to provide some basic and necessary information to readers who intend to open Chinese fast food restaurants or open Chinese fast food restaurants for the first time, hoping to help them.

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