Brewery business plan

What preparations do you need to make for starting a business and how to plan a business plan? The following is the winery business plan I compiled for you for your reference.

The first model business plan of winery project? Thirteenth Five-Year Plan? Key projects-winery project business

Content specification

Prepared by: Beijing Zhiborui Investment Consulting Co., Ltd.

Business Plan, named in English as Business Plan, is a written material compiled by a company, enterprise or project unit in order to achieve the development goals of attracting investment and financing, and on the basis of scientific research, analysis, collection and arrangement of relevant materials in the early stage, according to the specific requirements of certain format and content, to comprehensively show readers the present situation and future development potential of the company and project. Business plan is an all-round project plan, and its main intention is to submit it to investors, so that they can judge the enterprise or project, so that the enterprise can obtain financing.

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Confidential notice

This report is a trade secret, owned by * * * Co., Ltd., and its contents and information are only open to investors who have signed the investment intention. After receiving this report, the receiving party understands and agrees to the following agreements:

1. When the receiving party confirms that it is unwilling to engage in the project described in this report, it must return this report completely as soon as possible;

2. Without the written consent of * * * Co., Ltd., the receiving party shall not copy, duplicate, fax or distribute all or part of this report;

3. All contents of this report shall be regarded as confidential information of the receiving party.

4. This report is not about project sales or acquisition.

Business plan writing outline (slightly adjusted according to different projects)

Chapter 1 Introduction of Winery Project

1. 1 Basic situation of winery project

1. 1. 1 winery project name

1. 1.2 winery project contractor

1. 1.3 proposed site

1. 1.4 content and scale of winery project construction

1. 1.5 winery project nature

1. 1.6 winery project construction period

1.2 Overview of investment units of winery projects

Chapter II Background and Necessity of Winery Project Construction

2. 1 background of winery project construction

2.2 The necessity of winery project construction

2.2. 1 Does the winery project construction promote the realization? Twelfth Five-Year Plan? Promote industrial intensification, agglomeration and high-end development, and further optimize the industrial spatial layout.

2.2.2 The construction of winery projects can drive and promote the development of winery projects.

2.2.4 Winery project is the need for enterprises to obtain sustainable development and enhance market competitiveness.

2.2.5 Winery project is the need to increase employment.

The third chapter, the implementation analysis of winery project.

3. 1 Basic information

3.2 Geographical location

3.3 transportation

3.4 Resource Status

3.5 Economic development

Chapter IV Market Analysis

4. 1 Overview of domestic and international winery project market

4. 1. 1 Domestic market situation and development prospect

4. 1.2 international market situation and development prospect

4.2 Production Status and Development Trend of China Winery Project

4.3 China Wine Export Project from 2065438 to 2005

4.4 Market Situation of Major Winery Projects

4.5 Industrial Prospect of Winery Project

Chapter V Competition Analysis

5. 1 pressure source of enterprise competition

5.2 Porter's Five Forces Competitive Strength Analysis

5.3 SWOT situation analysis (SWOT diagram)

Chapter VI Advantages of Winery Project

6. 1 Policy advantages

6.2 Geographical advantages

6.3 Management advantages

6.4 Technical advantages

Chapter VII Brewery Project Construction Plan

7. 1 Contents of winery project construction

7.2 Brewery Project Process Plan

7.3 Product Scheme of Winery Project

7.4 Business philosophy

7.5 Management strategy

7.5. 1 management purpose

organization structure

7.5.3 Management concept

7.5.4 Corporate Culture

Business philosophy

7.5.6 Enterprise spirit

7.5.7 Talent strategy

Brewery Business Plan Model Part 2 1. General situation of factory

Basic information of 1. 1

Name of Factory: Shi Peng Brewery.

Industry type: production and processing industry

Organizational form: Private enterprises mainly produce and sell themselves.

Scope: Liquor processing and sales. Liquor processing and sales. Liquor processing and sales

Factory Location: Qianwei County, Leshan City, Sichuan Province

Factory: covers an area of 200 square meters.

Corporate philosophy: pursue development with quality, persist in creating value for customers and make progress with employees. Personal information of entrepreneur: Peng Xia, female, 22 years old, bachelor degree.

1.2 project introduction

The profit of liquor industry has been growing rapidly, which is a performance-driven industry, and township breweries are the secondary industry of production and processing. Peng's winery is a joint venture. Is a small-scale enterprise that uses clinker high-yield brewing technology to make wine. It is a double-income enterprise that combines wine-making and pig-raising.

At the beginning of choosing an industry, I first measured my capital and analyzed my actual situation. What a college student lacks most is money and experience, because the total investment in each industry is high or low, and each industry is different. Therefore, I will first measure what industries my funds and resources can do, and then make further plans. The advantages of choosing to build a brewery in our hometown are:

(1) There is no similar brewery around our village, so it can have a broad market.

(2) The establishment of a small brewery in our village can use local materials, and the acquisition of raw materials is very convenient.

(3) The establishment of a brewery in rural areas requires very little capital, which is very suitable for starting a business, especially this small brewery.

(4) Now, wine is also indispensable in people's lives, so it is a wise choice to build a small winery with a broad market and profitability.

(5) I have ready-made equipment and technology as the foundation. Work with existing brewery employees to gain from it.

Technical support.

2. Site selection

The reasons for choosing to build a brewery in our village are as follows:

(1) The transportation in our village is convenient. Now the cement road has been leading to the county seat for less than an hour, which will be very convenient for our brewing and sales.

(2) Rich rural labor resources and low rural labor costs can save our entrepreneurial costs.

(3) Can get the support of the villagers, because it provides employment opportunities for the villagers, and they will work hard for the establishment of the brewery, reducing many opportunity costs.

(4) Because the establishment of a brewery here provides employment opportunities for this area, it can also be supported by the local government.

(5) The factory building is ready, which can save the rental cost.

(6) This place is close to the river, and the river is abundant.

3. Workshop decoration

After choosing the venue, the decoration will begin next. The decoration of the factory building is related to the first impression of the management style and appearance of a factory, so the decoration is very important. Be extra cautious when choosing a decoration company. Be sure to find a decoration company with the same type of decoration experience, otherwise the decoration will not achieve the ideal effect. So before decorating, I will ask the decoration company to draw pictures, including plan, elevation, section, materials, colors, sizes and so on. These should be indicated in advance. In order to clearly express what you want to decorate, it is best to take the decoration manufacturer to the same type of stores for field observation and explain what you want, so that the renovated stores will be closer to their own ideas. The effect of decoration is as follows:

(1) The eye-catching advertisement at the door lets passers-by know what this factory is for at a glance!

(2) Hardware equipment is also very important, and the workshop should be decorated clean and bright.

4. Selection of equipment

(1) Brewing equipment: This is the simplest equipment necessary to establish a brewery.

(2) Single-function liquor aging machine: It is the same as the multi-function liquor aging machine, but its function is simple.

Single, but also one of the necessary equipment for wineries.

(3) Multi-functional liquor aging machine: this equipment can pass the raw material taste, bad taste and alcohol taste of the original liquor, prevent turbidity, eliminate odor, promote aging, remove water taste, alcohol and impurities, and it can be filtered with multiple functions. The alcohol and fusel oil of low-alcohol original wine pass through, and the floc of low-alcohol wine passes through. The purity reaches 90%.

(4) Multifunctional combined distillation equipment: direct heating by heat source and indirect heating by steam, which can triple the thermal efficiency and save energy. The steam generator and main body can be disassembled into direct heating equipment, and one machine can be used for two purposes.

(5) Reverse osmosis device: Reverse osmosis device is a device for removing salt and various impurities in water and membrane separation for water treatment, which can effectively remove dissolved ions, organic macromolecules, viruses, bacteria and other harmful substances in raw water. In addition, equipment such as koji, mixed wine and jars are needed.

5. Technical advantages

Judging from the current industry situation, the traditional workshop-style brewing process is complex, labor intensive, high energy consumption and low liquor yield, which is difficult to be accepted by the market. In recent years, raw material wine-making is also difficult to adapt to the market because of its far different taste from traditional taste, slow fermentation in winter and unstable wine yield. However, the current clinker high-yield brewing technology and high-efficiency and energy-saving multifunctional combined equipment are energy-saving, labor-saving and time-saving, with high liquor yield, impeccable taste and broad market prospects. We will adopt this advanced technology to enhance our competitive advantage in the same industry, which is manifested in:

(1) Jane: The technology is advanced and simple.

(2) Two provinces: saving cost and time.

Wine can be fermented by adding distiller's yeast and water directly into clinker. Compared with the traditional process, it saves fuel by 50%, production area and manpower by 50% and time by 50%. Steaming wine and steaming materials are almost completed at the same time.

(3) Three highs:

① The liquor yield is high.

The yield of traditional wine-making is low, and corn is generally between 40-55%. However, the liquor yield can be increased by about 50% by using the new technology and equipment of clinker high-yield liquor production. According to 100 kg grain to produce 50-degree liquor, the liquor yield of rice can reach 90- 100%, and the liquor yield of corn can reach 70-80%.

② The quality of liquor is high: the liquor produced by this process is smooth, sweet and refreshing, pure in quality, mellow and long-lasting, free from evil and odor, and spicy and pungent. Tested by the national legal department, the quality of the wine reached the national first-class product standard. Because they are all brewed with pure grain, they maintain the flavor of the original traditional wine, which has a selling point and is very popular in the market.

(3) High economic benefit: Because the cost and working hours of brewing by this new technology are reduced by half compared with the traditional technology, the liquor yield is increased by 50%, and the stability of liquor quality can be guaranteed. At the same time, by-products such as high-protein distiller's grains can be sold or fed to pigs, fish and so on. Its economic benefits are obvious.

6. Market analysis

6. 1 Market analysis

Judging from the current macro situation, the liquor industry is still a fast-growing industry, so it is still profitable in this industry. As far as the geographical location of Peng Brewery is concerned, it has an absolute advantage. There is no similar brewery anywhere in Fiona Fang, so it is easy to obtain stable customers and develop many new customers.

6.2 Target market

The nature and scale of Peng Winery determine that its target market should be dominated by individual consumer groups and wholesale consumer groups. Personal consumption, surrounding residents and passing foreigners; Wholesale consumer groups are mainly concentrated in convenience stores, supermarkets and restaurants in surrounding villages and towns.

7. Market strategy

Throughout the current market, the sales methods of liquor are similar. Most of them use overwhelming advertisements and price wars to obtain business benefits through large-scale production. According to its own characteristics, Peng Winery adopts the following sales methods:

(1) gain market recognition by quality. Quality is the life of an enterprise, especially for the production and processing industry. If you want to get long-term customers, you must have good quality assurance and form a good reputation among consumers. This is especially important if you want to get rid of the sales of this wine.

(2) Take the initiative. Give up the traditional way of waiting for customers to come to the door and take the initiative to find customers. You can try door-to-door publicity to ensure that the publicity is in place and the customer receives the correct information.

(3) Take appropriate promotion measures. For example, (1) introduces membership consumption, and by purchasing a certain amount of products at one time, you can become a member of our factory and enjoy membership discounts, thus winning more loyal customers. Of course, wholesale and retail consumers should be treated differently, and wholesale one-time purchases are greater than retail consumers. (2) points can be earned, and they can be exchanged regularly after reaching a certain amount.

Products can increase consumers' desire to buy. (3) Within one month, when you buy our products for a certain number of times, you can give small gifts, mainly for retail consumers, to encourage consumers to spend.

(4) Although advertising is the most common means of promotion, it is also necessary to carry out advertising in the early stage of the factory. For newly-built factories, initial publicity is very important. At the beginning of the factory, we should increase publicity and distribute leaflets in crowded places to let more people know about your factory and your brand.

(5) When the first batch of wine was brewed, we gave our customers a free goods tasting to let them know about our wine. In addition, we will implement an incentive policy for customers who make comments to continuously improve our products.

8. Financial needs

(1) factory fixed assets

Factory renovation cost 10000? twenty thousand yuan

The cost of purchasing equipment is 20000? 30,000 yuan

(2) Employee's salary, the basic salary is 6,000 yuan/month, the welfare reward is 2,000 yuan, and the others are 2,000 yuan.

Staff training is 2000 yuan per quarter.

(3) The daily working capital is 5,000 yuan (mainly used for emergencies and temporary procurement of raw materials).

(4) For the accounts, it is necessary to make daily accounts, monthly accounts, quarterly accounts and year-end general ledger, so that the profit and loss of the enterprise can be seen at a glance on the books and avoid the blindness of management.

Note: As it has just started business, all expenses should be carefully calculated to get the maximum return with the least investment.

9, personnel plan

(1) The personnel recruitment and allocation plan employs 5 employees. One is responsible for purchasing raw materials, one is responsible for product sales, one is responsible for delivery, and the other two are responsible for product production. When recruiting employees, it is best to recruit experienced personnel, which will reduce the training cost and opportunity cost of employees. Every employee should perform his duties. In order to improve the enthusiasm of employees, in addition to the basic salary, employees can also be given commission and dividends appropriately. The sales staff can be 1%, and other employees can be paid dividends at the end of the month or the end of the season.

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