A talk about the marketing methods of circle of friends

Last night, I deleted the WeChat businessman who sold clothes because he posted more than 200 Moments in one day.

I can see his circle of friends 24 hours a day, for an average of 0.12 hours. For me personally, it is simply torture.

So how to do circle of friends marketing so as not to annoy your friends?

Having been doing micro-business for so long, I have summarized the following tips for hair ties:

1. Respect others?

My friend A just started to do shopping on behalf of others. I will comment under the advertisement: I am now a watch purchase agent. Friends in need can chat with me privately. If my advertisement bothers you, please comment 2 below. We will not push advertisements to you next time, and I sincerely say "sorry" to you!

Her small details made me feel valued and respected. For this reason, I did not block her. Sometimes, I would chat a few words under her advertisement.

When you give others the greatest respect, you are also advertising yourself and creating a favorable impression of others.

2. Set up groups?

As a micro-business person, do you have the habit of tagging?

Every time you add a new fan, learn some personal information during communication, such as interests, place, occupation, time, zodiac sign, etc., and label it accordingly. And regularly visit fans, or check the circle of friends, update or add new tags.

With these tags, when posting a circle, you can receive targeted reminders based on the content of the circle, or block it appropriately, or make it browseable.

3. Advertising quality?

You all know that continuous advertising is easy to be deleted or blocked, which means that the quality of micro-business advertising tends to be more refined and less promotion quantity.

A good piece of copywriting is inherently persuasive. If you post 18 ads and only one impresses people, then the other 17 ads are meaningless. Advertising does not lie in quantity, but in essence.

This year’s Double Eleven, Tmall’s advertisements are very touching, targeting the inner needs of four types of female groups (new urban aristocrats, new fashionable people, petty bourgeoisie, and beautiful moms). , conveying a strong heart is the best gift a woman can give herself on her growth journey.

These advertisements have targeted consumer groups and cover a wide range of people.

The effect of one good advertisement is far better than dozens of bad copywriting. If micro businessmen want to obtain better benefits, they may as well improve the quality of advertisements.

Instead of posting dozens of useless ads, it is better to post only one high-quality ad.

4. Give back to fans?

Frequent advertising will lose a lot of fans, make fans bored, and even block you.

WeChat fans need to be protected and managed with care, and they will pay for your actions.

Therefore, we should do some activities from time to time to give back to fans, such as sending red envelopes, small gifts, etc., to enhance fans' good impression of you.

If fans have a good impression of you, they will be very resistant to advertising from you.

If you maintain your fans well, it will be easy to recommend them to you.

5. Personal life?

We are emotional people running WeChat, so in addition to advertisements, the circle of friends should also have personal life photos, which are more authentic and easier to obtain trust.

The circle of friends should appropriately reveal the atmosphere of personal life, but it is not privacy.

In today’s micro-business era, it is not just about selling goods, but also about personal IP.

The above 5 tips will help you market your products quickly!