Understanding of e-commerce specialty

The National Informatization Development Strategy for 2006-2020 clearly puts forward to vigorously develop e-commerce. With the popularization of Internet application and the rapid development of e-commerce, the government has issued a number of preferential policies to encourage the development of e-commerce industry.

1. Understanding of e-commerce

From the literal meaning of English, e-commerce is a way to engage in various commercial activities by using advanced electronic technology. The essence of e-commerce should be a complete network business operation management information system. More specifically, it is a way to conduct various business activities by using the existing computer hardware equipment, software and network infrastructure through an electronic network environment connected by certain protocols. This is a strict definition. To put it bluntly, e-commerce generally refers to a way of using the Internet to conduct business activities, such as online marketing, online customer service, online advertising, online surveys and so on. E-commerce E-commerce on the Internet can be divided into three aspects: information service, transaction and payment. The main contents include: e-commerce advertising; Electronic purchase and exchange of transactions and electronic transaction vouchers; Electronic payment settlement and after-sales online service. The main types of transactions are business-to-person transactions (B-to-C mode) and business-to-business transactions (B-to-B mode). There are four subjects involved in e-commerce: customers (individual consumers or enterprise groups), merchants (including vendors, manufacturers, storage and transportation companies), banks (including issuers and acquirers) and certification centers.

E-commerce refers to the trading activities and related service activities in the form of electronic transactions on the Internet, intranet and value-added network (VAN), which is the electronization and networking of all aspects of traditional business activities. E-commerce is a business activity using microcomputer technology and network communication technology. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce.

Second, the advantages and disadvantages of e-commerce

First of all, let's talk about his advantages: e-commerce enables enterprises to enter the global electronic market at a similar cost, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises and improve their competitiveness. Redefining the traditional circulation mode and reducing intermediate links make it possible for producers and consumers to trade directly, thus changing the whole social and economic operation mode to some extent.

In the last decade of the 20th century, it still appeared as a new business model. Compared with traditional trading methods, e-commerce has many advantages, such as it can break through geographical and time constraints, so that people in different regions can freely transmit information, exchange needed goods and conduct trade.

Secondly, there are disadvantages: the network itself has limitations;

For example, a consumer ordered a new type of women's backpack online. Although the quality is good, the style is not as good as that on the Internet. Many consumers report that the goods they actually get are not the goods they fancy online. What's going on here? In fact, in the process of reducing a three-dimensional object into a flat picture, some basic information of the commodity itself will be lost; Only part of the information of manually selected commodities is input into the computer, so people can't get all the information of commodities from the Internet, especially the most vivid and intuitive impression of commodities.

In e-commerce, the written contract used in traditional business transactions is no longer applicable. On the one hand, electronic contracts are easy to forge, and it is difficult to prove their authenticity and validity; On the other hand, the existing laws do not regulate the legal effect of digital seals and signatures of electronic contracts.

Finally, there are some irregular details, for example, the prices of online goods are uneven at present, and the biggest difference between the prices of major trading categories is 40%; The regional differences of online shop services are large; There is a problem with the online shopping invoice; The response speed of online stores to orders is uneven; The law on e-commerce does not clearly stipulate the rights and obligations of the parties to the transaction.

Third, the development prospects of e-commerce

Looking at the global e-commerce market, the development of different regions is unbalanced, showing the situation of "three pillars" of the United States, the European Union and Asia. The United States is the first country to develop e-commerce in the world, and it is also the most mature country in the world. It has been leading the development of global e-commerce and is a mature and developed region in the world. The development of e-commerce in the EU started later than that in the United States, but it developed rapidly and became a leading region in global e-commerce. As a rookie in the development of e-commerce, Asia has great market potential, but its development speed and share in recent years are not ideal, and it is a region with sustainable development of global e-commerce. Overall, the development of global e-commerce is growing at a high speed. With the development of global e-commerce, the development momentum of e-commerce in China is increasing. The development of e-commerce in China presents typical characteristics of block economy. The southeast coast belongs to a relatively developed area, the north and central parts belong to a rapidly developing area, and the west is relatively backward.

Analysis of e-commerce market: In the early stage, China e-commerce market continued the high-speed value-added momentum of e-commerce in 2007, but in the later stage, due to the global financial crisis and development bottleneck, the growth of transaction volume slowed down. But overall, the development of e-commerce market in China is still progressing steadily. In 2008, the transaction volume of e-commerce market in China reached 2.4 trillion yuan, up 4 1.2% year-on-year, among which B2B market is still the main part of the total transaction volume, C2C basically maintains the status quo, and B2C will develop at a faster speed. In June 2008, the number of online shoppers in China reached 63.29 million, and the number of online payers reached 56.97 million, with growth rates of 25% and 22.5% respectively. The development prospect of e-commerce market in China is still optimistic.

Four: the choice of future career

After graduating from e-commerce, I can be engaged in bank background operation (network operation), web page design, website construction and maintenance of enterprises and institutions, or network editing, website content maintenance and network marketing (including international trade), and enterprise commodity and service marketing planning. College students can also engage in clerical work such as telemarketing and call center e-commerce assistant.

My future career is more inclined to work in the direction of website design. Web design should fully attract visitors' attention and give them a sense of visual pleasure. Therefore, when making a web page, we must closely combine the overall design of the website with the relevant principles of web page design. Website design is to combine the content in the planning case, the theme mode of the website and your own understanding, and express it through artistic means; And web page making is usually to make the design draft designed by web designers into web page format with html (an application under standard generalized markup language) according to W3C specifications.

Five: social challenges and their own necessary abilities

With the rapid development of today's society, web design is not just a simple web page as before. It not only needs our own technology, but also needs to meet the various requirements and functions of customers, win the satisfaction of the public and the form of website promotion.

1, capacity requirements

First of all, you should have aesthetic ability, as a web designer. Web design is equivalent to graphic design, and web designers can apply the aesthetic viewpoint in graphic design to it (the difference is that the production of dynamic web pages is an extension of an aesthetic way that graphic design cannot achieve), so the aesthetic viewpoint in graphic design is very practical in web design.

2 professional requirements

Therefore, in such a fiercely competitive society, I should not only learn my major well, but also know the knowledge related to my major, such as understanding C# language first, understanding. NET framework, understand the domain environment of Windows Server and IIS 6.0. Then learn ASP.NET itself, followed by JScript (Microsoft JavaScript) and CSS, followed by advanced content such as ActiveX controls and binary behavior. And learn the latest technology.

3. Quality requirements

1. Good physical fitness;

2. Psychological quality to adapt to professional work;

3. Good team spirit, communication skills and certain leadership qualities.

Six: What should individuals do?

Facing the pressure in life, we should persist, don't give up easily, and keep a healthy spirit. We should face the pressure with a positive attitude and do everything in front of us. We should transfer and release the pressure properly, treat the criticism correctly and actively charge, improve our professional quality and keep a normal heart.

The course of life is impermanent. If you look at ups and downs coldly, there won't be so much strong dissatisfaction and resentment. In our life, we will inevitably encounter some disappointments and even setbacks. Some people are always frustrated when they are under pressure, so they choose to give up, and the result will be more failures. In the face of these pressures, we should bravely meet and face them, mainly thanks to persistence and not giving up. Persistence is the mother of success, and persistence will win.

Especially in real life, we should be frank, face everything in life, be kind, be kind to everyone around us and live a happy life every day. Spend every moment happily and integrate happiness into every minute. Only in this way, we won't feel too much regret ... no matter how much pressure the outside world gives us, we must learn to face it calmly and keep a clear head.