The Internet Office cracked down on malicious marketing public accounts during the Spring Festival. What behaviors belong to malicious marketing?

According to? Net letter China? According to the news released by the micro-signal, in order to create a happy, festive, healthy and peaceful online environment and festive atmosphere for the Spring Festival, the National Network Information Office decided to launch the 1 month online plan from now on, that is, February 4? Is that clear? Spring Festival travel rush network environment? Special operations. The main content of this special action is to resolutely crack down on vulgar crimes such as writing pornography, violence and gambling, focusing on various online media channels such as portals, WeChat public platforms and social platforms.

Among them, the crackdown on WeChat official accounts is as follows: severely crack down on various forms of public accounts, use the Spring Festival holiday for malicious marketing, delete some inaccurate and untrue information such as malicious hype information and out of context, and focus on false violence in political network life. Crack down on the behavior of some businesses to control public opinion for marketing purposes. Another point is to crack down on the behavior of guiding fans to maliciously consume, tear each other and cyber bullying. ?

Next, let's talk about malicious marketing in WeChat official account, which is very common in life. The first one is to pass the buck in violation of regulations. The so-called illegal mutual push is to push accounts and maliciously promote batches of inappropriate information on the premise of interest exchange, so as to achieve the growth of fans and traffic. The second is illegal powder brushing. Malicious promotion of third-party brands using other accounts, including but not limited to: zombie painting powder, promotion of accounts of ordinary official WeChat accounts through WeChat messages, shaking of people nearby, etc. , are designed to be false, illegal, pornographic and other content to guide fans to pay attention.

Finally, induced sharing. Inducing sharing is also a common malicious marketing behavior in WeChat official account or WeChat marketing. The main way is to guide users to share their circle of friends through the temptation of interests, and force users to share their circle of friends in order to enjoy follow-up services. Such behavior will destroy the order of WeChat platform, thus achieving the purpose of malicious promotion.