The person who makes sunscreen in WeChat business said, Speaking of friends, how to make it more attractive to customers?

In fact, the graphic content of the circle of friends follows two principles:

1. Is it valuable to your WeChat friends?

2. Whether it is interesting or not, whether it is an appetite for some friends;

These two principles can only be issued if at least one of them is satisfied. If they are completely irrelevant or only beneficial to yourself, I advise you to put up with it!

Let's take a look at how to send the content of WeChat friends circle.

My WeChat: b 1996 1 123 provides learning.

1.

Arouse the buyer's interest or desire

Since we want to advertise, there is a simplest principle, that is, what to do and never think about it. Just like making money, don't think about making money. Is it confusing to look at it? The same is true for sending friends. If all you think about is me, how can I give it away for people to buy? Then this advertisement must not be sent well. When advertising a circle of friends, we must not simply think about the audience accepting information, but arouse their interest or desire.

The simplest is the title party. For example, if you want to expand your circle of friends in Wechat business, the title is very attractive and will increase your performance tenfold. The title interests you. Of course, there is no difference between the title and the text of the article in the circle of friends, so it is very simple. The first line is the title. The first 7~ 15 words are the key points to stimulate the audience's interest. Be sure to think seriously, so that others will have the impulse to open their eyes.

2. There must be 3, 6 or 9 pictures.

It is recommended to send 9 cards, but there are not so many at a time. You can send 3 or 6 cards. 1~2 There are too few pictures to open. Four, five, seven and eight pictures actually have nothing, but there are so many blanks on the screen. Do you look good? Why not use it? Waste publicity opportunities? In terms of quantity, layout as much as possible.

The second is the question of what to send. If you want to advertise a product in soft text, don't just send photos of the product. People who see it every day will be tired. Send some photos such as in use, after use and customer feedback. Of course, there are some photos of life scenes, selfies, parties and so on.

Step 3 have your own avatar

Head portrait problem, this seems a little far. But it does have a lot to do with the topic. Your avatar is your trademark, and your image is your credibility. When you first started doing WeChat business, you may think that any avatar is ok, and gradually customers have accumulated to a certain extent. Do you think it's necessary to change a tall avatar to show your strength? Slowly, your customer base has accumulated more and more, and you finally changed to a super-high avatar. But look, it's none of your business. There are many pictures of fashionable literary models or beautiful women in the circle of friends. What's more, some people use their mask photos as avatars. OMG！ Use your head and think about it, okay!

Try not to change your avatar. It must be related to the products you make and your own image. Let others see you and remember who you are and what you have done. Isn't Brother Bei special because of his charming back? The same problem applies to album covers.

4. The relationship between product category and title.

This seems irrelevant, but it is actually the most important part. The category of products you sell determines your title writing and printing posture.

For a simple example, there is a shop specializing in women's watches on micro-sale. All the main pictures in her shop are taken in one direction with a watch in her left hand. If you look at it for a long time, you will think of her shop as long as you see the watch in this position. Seeing this, everyone knows what I mean.

No matter what you sell, you must pay attention to creating a symbol to make the audience remember you imperceptibly. One of the most commonly used techniques in cosmetics is to put the goods on your face with one hand and sell cute photos with the other. This is a symbolic culture. If you sell bracelets, you can refer to the example of selling watches I mentioned above. If you sell skin care products, you should pose for skin care products every time, but you should shoot them in different scenes. Friends who sell other treasures can play by themselves.

5. When is the release time better?

Get up early in the morning before the office workers leave for the road. Since it is debris time, send the message before the debris wave. Of course, if you send it too early, it will be brushed off by other people's information, so you can send something selectively at 7-9 am. At this time, it is best not to send advertisements, mood and life photos.

No one wants to get up in the morning and watch advertisements. Some advertisements can be selectively focused at noon 1 1:00 to 13:00, and some things like customer feedback can be placed at noon 16:00 to 18:00. Advertise more at night, preferably at intervals between life scenes.

6. Point-to-point single advertisement.

Some friends rely on this for publicity. If you have a large circle of friends, you can choose the line to send it point to point. Of course, this workload is a bit heavy. But the effect is still good. What's interesting can be experiments. Your users feel absolutely different when they see that the copy you sent to him specially and the copy you can see at a glance is a mass copy!