Challenges and opportunities coexist under the epidemic situation, and the procurement potential is in the 3-5 line.

The sudden outbreak of COVID-19 made China's automobile industry worse. If the mainstream car companies with high market share can still stop production in a short time, it is likely to be a disaster for marginal brands that rely on "selling themselves" to save themselves.

In recent years, with the continuous sales of star products such as GS4, GS8 and GM8, Guangzhou Automobile Passenger Car (Guangzhou Automobile Chuanqi) has successfully entered the domestic mainstream automobile brand camp, and "Chuanqi Speed" has been praised as a much-told story by the industry.

Since the outbreak of the epidemic, GAC Chuanqi has actively responded to the call of the state, joined hands with its dealers to donate money and materials, organized vehicles to provide travel convenience for epidemic prevention and control, and actively went to the front line of epidemic prevention and control through various means and channels.

A strong start, February is expected to be affected by the epidemic.

According to the latest comprehensive sales statistics of the Federation of Passenger Cars, the domestic narrow passenger car market reached 172. 1 10,000 vehicles in June, down 20.4% year-on-year. GAC Chuanqi achieved sales of 35,688 vehicles in the month, a year-on-year increase of 5.29%. Among them, the second-generation Chuanqi GS4, with an official starting price of 89,800 yuan, contributed a lot, with a sales volume of 1.67 million units, an increase of 27.93% from the previous month, becoming another explosion after Changan CS75!

June 5438+ 10 basically overlaps with the Spring Festival holiday, which has limited impact on OEMs and parts suppliers. The start-up time in February was generally after 10, and the start-up time in Hubei Province, the birthplace of the epidemic, was postponed to the 20th. Zhang Yue Sai, general manager of Guangzhou Automobile Passenger Car, said in an interview with Zhu Zhongqi, chief content officer of online auto market: "This epidemic has had some impact in the short term, whether it is for enterprises to resume production, or for logistics and transportation, spare parts supply and procurement."

To this end, GAC Chuanqi provided care and support for its dealer partners in the "four major measures", including reducing the burden by examination, reducing the financial burden, exploring and exploring new sales models, and adding a new Spring Festival start-up security fund (about RMB 65,438+0,654,380+0,000).

In addition, GAC Chuanqi also launched online VR car watching, online intelligent exhibition hall, and e-commerce platforms including Micro Mall and Tmall.

"COVID-19 will also bring opportunities for the long-term development of the automobile market. Based on the panic of public transportation during the epidemic, some consumers may choose to buy private cars as an alternative mode of travel after the epidemic. Among them, the purchasing power of the first-time car buyers in the third, fourth and fifth grade markets will be further released, which will be a positive for the growth of models below 6.5438+0.5 million. " Zhang Yue said.

Vehicle safety can not be ignored, and all models of GAC Chuanqi are rapidly upgraded.

According to the Zhang Yuejin Tournament, GAC Chuanqi has rapidly upgraded its "virus shield" technology and introduced the filtering technology with N95 protection capability. At present, all new customers will be upgraded for free, and old car owners can also contact dealers to upgrade. All Chuanqi models can provide N95-level virus protection ability after upgrading, which can completely solve the most urgent needs of consumers.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.