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Starbucks doesn't sell coffee.

Starbucks sells not coffee, but a way of life. Starbucks is not only a coffee brand to a great extent, but also a life attitude and experience. It provides more than a cup of coffee, but a place to relax, socialize and enjoy a good life. Starbucks' slogan "The Third Space" explains this lifestyle well: besides work and family, Starbucks is the third gathering place for people. Here, people can temporarily escape from the noisy world and enjoy a moment of peace and relaxation. This lifestyle has become the core competitiveness of Starbucks, making it highly respected all over the world.