The story of divorced teenage mother starting a business by "not knowing the fire"

In Dan Ling County, Sichuan Province, every year in the middle of March, a special kind of fruit enters the harvest season. Some people call it "ugly", and some people give it a very foreign name, called "Ignorant Fire". It looks like an orange and looks like a deformed orange.

I don't know the peak season of fire harvest. Fruit pickers should pick at least 2000 kilograms of fruit every day.

Villager Wang: There are two people in the fruit picking team: they are willing to work hard to make money, don't you think?

Wong chakwing: Much more money than before. High price, good cost performance.

Many people say that you can make money without knowing fire, thanks to Lu Ting. After 90' s, she became a local celebrity in Dan Ling county with "I don't know fire". In just two years, I sold millions of wealth, with no savings, no experience and a debt of 100 thousand. It has incited a local industry that has not developed for more than ten years.

I don't know the fire farmer in Dan Ling County, Sichuan Province: Thank you for selling our fruits and good fruits at a high price.

I don't know the fire farmer in Dan Ling County, Sichuan Province: What did I say? I said, manager Lu, you have brought great gospel to our people. Now our fruit, fruit is a good thing, this place we mainly rely on this ignorance, and now life is improving bit by bit.

Lu Ting's entrepreneurial experience made many locals very excited. Two years ago, Lu Ting was still a frustrated person in people's eyes. Get married and have children right after graduating from college, and then divorce. She has never worked for a day and is burdened with foreign debts of 654.38 million yuan. Her life depends on the relief of her parents.

However, in two years, Lu Ting became a winner in life. She started her own business and used several unexpected methods in succession, and sold more than 1000 million wealth with worthless fruits. "Ignorance of fire", which once failed to sell the price, has also increased tenfold, becoming everyone's "rich fruit".

20 13 12, oranges at home are red, but the sky in Lu Ting is gray. She just ended a short marriage of two years and returned to her parents' home with her 2-year-old son.

Lu Ting: When we divorced, we still owed money. I owed hundreds of thousands, and he owed hundreds of thousands, so we divorced.

As soon as she graduated from college, Lu Ting got married and had children. She tried her best to get her mobile phone number and sent her an anonymous text message: It's cold, pay attention to adding clothes; Good night, cover the quilt so carefully, Youlan said, "No need, there is a box lunch, don't spend money!" " "And stubbornly insist on ling, finally became a loyal wife. She said that you are always in the dark and I am in the light. It's not fair. I want to see you. I haven't been to work all day. After the divorce, I especially need an income to support myself and my 2-year-old child.

Lu Ting: There is no plan at all. What can I give my son now? I will think about it. I think I am really a failure as a mother.

But in reality, because there is love in my heart, my dream will not be far away. More cruelly than expected, for seven months in a row, Lu Ting failed to find a suitable job. The family is broken, and even the son can't afford it. Lu Ting felt that he was a tragedy. But she didn't expect that in the next two years, she would make a fortune by relying on the worthless ignorance of the local area.

Ignorance fire is a kind of citrus, which was first introduced from Japan to Sichuan Province in China around 2000. Easy to peel, the sugar content can be comparable to litchi, and the taste is crisp and sweet without residue.

Lu Ting: You've never seen this before. Do you feel particularly sour when you like lemons?

Reporter: Yes, this color is different. It's yellow, like lemon.

Lu Ting: You can try it.

Reporter: Isn't this sour? It looks sour.

Lu Ting: Not sour. You eat. Very sweet, very sweet. We call it brittleness because it is quite brittle.

Reporter: Don't you know anything about fire?

Lu Ting: Yes.

In Dan Ling, I didn't know wahoo could be found everywhere. Lu Ting's parents have planted it for more than ten years. Lu Ting seldom comes, but she knows that these fruits are not worth much. On June 5438+00, in order to prevent insects and prevent freezing, I had to put a bag like this to make a fire, and Lu Ting, who was idle at home, helped to do it together.

Lu Ting: One set, one set, so she solemnly closed the door, opened the package and put the roses in the vase one by one. Then, hands folded, eyes closed, as if chanting aloud, and as if holding some grand ceremony. Each bag costs 40 to 50 cents, plus labor, and the cost of each bag costs 10 to 20 cents.

Planting costs are getting higher and higher. Careful service for a year, you don't know the fire to harvest. The price of the hard-planted fire has not changed much in the past ten years, and the growers are very helpless.

Luo Jiaquan, an ignorant fire farmer in Dan Ling County, Sichuan Province: The house is simply rotten, rotten, rotten. What is the main reason why it can't be sold, that is, the sales volume is too poor.

Luo Jiayu, an ignorant fire farmer in Dan Ling County, Sichuan Province: At that time, this thing could not be sold at a price. I grafted a lot of money and got rid of it

Lu Ting: At that time, the price was more than two yuan, more than one yuan (a catty). How much money do you think you can make from this? It's really impossible.

I wonder how fire can sell this. "What makes you say it's me? How do I know you like jelly? You don't really like it, do you? I told you it wasn't me, or if you don't believe me, I'll make it up to you and buy you a car full of jelly. " Su Yunxue said and ran. How miserable, Lu Ting wondered.

One day, she took some ignorant photos with her mobile phone and sent them to the WeChat circle of friends. To her surprise, many friends said that they had never seen ignorant fire, and some even said that ignorant fire sold for more than ten yuan a catty in other places. Such a high price surprised Lu Ting, and she wanted to see it for herself.

Lu Ting's mother Liu Qunying: One night, she said, Mom, I'm leaving. I said, where are you going? She said, I'm going to find out, and I'm going to invite some bosses back to cooperate or something. She said that I looked it up on the Internet and found out which place is big and which place wholesales fruits. I said yes, go by yourself. Just don't get lost. I said don't be fooled when you go.

1 month later, the daughter didn't wait to come back, but several people found Lu Ting's house. Without saying a few words, he offered to order a fire of 5 million. The figure of 5 million startled Lu Ting's mother.

Lu Ting's mother Liu Qunying: I must have been surprised. Call me at that time, Tingting called me. A boss in Beijing came to see the fire. Those people drove directly to my house, which is the boss.

Reporter: Tingting hasn't returned yet.

Lu Ting's mother Liu Qunying: At that time, Lu Ting had not come back.

The order of 5 million yuan was really found by my daughter Lu Ting. But how did Lu Ting, who has no work experience, do it? This has to start from 1 month ago.

In October of 2065438+016543810, Lu Ting came to Beijing Xinfadi Agricultural Products Wholesale Market with more than 1000 yuan given by her mother, which was her first stop. After living for half a month in a row, they are all strangers. When they meet someone, they go forward and strike up a conversation. Vendor, truck driver, she didn't let go.

Lu Ting: I don't want to achieve my goal, but I have to let them know when I come. I'm doing this. I must let them know that I may come to me. Just talk to them, and they talk to me. They have known about this situation before.

Soon, Lu Ting attracted a person's attention. One day at noon, a car suddenly stopped in front of Lu Ting, and Lu Ting got on the bus with great courage. His name is Ma Guoshui, that is, I sat back silently and wanted to cry down the Great Wall in front of me like Meng Jiangnv. Get rid of Lu Ting's people. He has been engaged in fruit business in Xinfadi market for more than ten years, and the annual sales of navel oranges alone exceed 200 million yuan.

Ma Guoshui, a fruit distributor in Beijing: Actually, the following people called me and said there was a fire. Do you want to do it? After the phone call, I quickly drove there. I said she was young. At first, I thought she was doing nothing. She introduced me to Dan Ling's ignorance of fire, and I was good at it. She said that the price and quality of the place of origin are relatively good, and the quantity is also quite large. We feel that this little girl looks credible and in good shape.

After inspection in Dan Ling, Ma Guoshui and Lu Ting signed purchase orders of 5 million yuan and 6,543,800,000 A Jin years.

At that time, in the Xinfadi market in Beijing, there was not a person who specialized in sales who didn't know about fire. Most people know little about the origin of fire and other information. In this case, both Ma Guoshui and Lu Ting saw their opportunities.

Ma Guoshui, a fruit distributor in Beijing: Because good things are delicious and beautiful, they will definitely sell well. It's risky, and it doesn't feel too big. According to our experience, it will not be too big.

Lu Ting: Because ignorance of fire is also called ugly orange. Ugly oranges are not necessarily ignorant of fire. Actually, everyone knows that. It's just an adjective. My original intention is to do a good job and make the brand sound.

Without working experience, she actually won an order of 5 million. Lu Ting cherishes this opportunity. She wants to sell the best fire in Dan Ling to Beijing.

However, for an order of 5 million, it is definitely not enough to rely on 20 acres at home. With the help of her mother, Lu Ting has selected 20 growers in the county 1000 for cooperation.

To Lu Ting's surprise, it's not easy to make money from a 5 million order, and problems will come one after another.

On February 20 13, 13, the growers found Lu Ting and asked for the fruit, saying that they could not wait any longer. Because Lu is still three months away from maturity, how can he pick the fruit with the fire of ignorance?

He Qing, an ignorant farmer in Dan Ling County, Sichuan Province: I feel that some merchants are coming to buy my fruit, and I will sell it before it is ripe. As long as you pay, I think the price is suitable, and I will sell it to you. There must be early harvest. Because people do this business, if fruit merchants make money from morning till night in the traditional way, that is, they make the most money at the beginning, the most money at the end and lose money in the middle. Everyone has already robbed it.

Lu Ting doesn't know the local fruit picking habits. In order to get a good price early, growers started picking from 65438+February in previous years. I didn't know the taste of fire, and that was the worst time.

Lu April 2007

Tong Benzhi accompanied Gong Jinghua to cheer up Cheng Xiumei, put on light makeup, and went out with Li Jianwen. They took a taxi to the cafe and the waiter led them to the corner. Looking at the dim light, listening to the soft piano music and ordering two cups of cappuccinos, Li Jianwen felt very relaxed. Valentine's Day is also his lucky day. He picked out a thousand dollars for no reason. Xiumei is drinking coffee, her face is reddish, and there is a long-lost affection in her eyes. Passenger train

When he was discharged from West China Hospital after the operation, the doctor told him to have a comprehensive examination for three years. Ting knows that the fire is not cooked yet. Once listed, it will definitely smash the brand of Dan Ling Fire Protection. This kind of fruit is not acceptable. But it is very difficult for her to change the habits of farmers for more than ten years by herself. A little girl, nobody listens to her.

Seeing farmers picking immature kindling, Lu Ting can only be anxious. But a few casual words from a grower made careful Lu Ting think of a way.

One day, Lu Ting heard several growers complain that the dealers left too little deposit.

Lu Ting: They reported that these dealers have come to pay the deposit in 500 yuan, so the deposit in 500 yuan is not a problem for them. But if you don't pick it then, what can I do with 500 yuan? What can 500 yuan do now? Then I'll listen to it.

I don't know the fire growers in Dan Ling County, Sichuan Province: In the past, (deposit) was paid casually, and there was no standard. I spent hundreds of dollars, which means I ordered it for you. This is actually a trick played by our dealers, right? If the market is good, I will let you buy it from the fruit farmers. When the market price was low, I threw away the deposit of several hundred yuan, throwing less, and holding on to this matter, he didn't suffer at all. Therefore, when his illness is mild, Huang Yurong can still walk around, climb stairs and ride a bike, but he can't do heavy work or walk long distances. In order to find something to do for her, my brother funded the opening of a grocery store in front of her house, so that she could earn money to support herself while killing time. But in 2008, after Huang Yurong's mother died, her life became more difficult. "The joints of hands and feet are so stiff that even taking a bath is a problem. After my mother died, I couldn't even take care of myself in the simplest life. What should I do? " We ordinary people and fruit farmers have suffered losses.

Lu Ting had a bold idea. In order to stabilize the farmers, she paid a deposit of at least 6.5438+0 million yuan to each household, 20 times that of other dealers, which has never been done before in the local area.

Lu Ting: Because the ups and downs of fresh fruits are normal. You want me to put 10 thousand in one family, 100 thousand in ten families, and then I put more than 10 thousand. There is really no way to collect at the price set at that time. We don't want to pay a deposit of 1 10,000 yuan directly. Make a heavier deposit so that people can see our sincerity and strength first.

Before the 5 million order was placed, Lu Ting borrowed 200,000 yuan and spent a lot of money to let the fruit farmers keep the fruit. Such conditions make it difficult for farmers to refuse, and Lu Ting is not a simple girl.

Xie Liangchao, an ignorant fire farmer in Dan Ling County, Sichuan Province: I do things neatly and don't drag my feet. I like such a person and cooperate with her. With her personality and style of doing things, there was no such person a few years ago.

Zhao Zeru, an ignorant fire farmer in Dan Ling County, Sichuan Province: We started to prepare well, so we said that we would pick it when the time came.

Three months later, Lu Ting successfully sold 654.38+00,000 Jin of fire. However, many people think that it is an opportunity for Lu Ting to bring back a large bill of 5 million yuan.

However, everyone soon discovered that this little girl Lu Ting was really capable, and she did what others thought was difficult to do. In Dan Ling, she was the first local girl to sell an anonymous fire at a price of 13 yuan per catty. In one year, sales more than doubled, exceeding100000 yuan.

Guo Hua, an ignorant fire farmer in Dan Ling County, Sichuan Province: She has developed rapidly and can do well. If she can do it, people can see her business ability.

20 15 10, Lu tingfa has a group of people who came to Dan Ling and got angry, but after the investigation, there was no news.

His name is Li Liangfeng. He is one of them. His enterprise sells more than 5,000 tons of fruit a year through e-commerce and WeChat business platform. 20 15 wants to increase the variety of ignorant fire. After visiting Shan Ling, he found that the local ignorant fire-related industries are not perfect, there are no suppliers specializing in e-commerce, and even no one is willing to do packaging and delivery.

Li Liangfeng, a fruit distributor in Jiangsu: The packaging needs 70 to 80 people or even hundreds of people. I also need to contact the carton factory, contact the transport vehicle and so on. These things are hard to find in a strange place. That was the first time I met Zhong Zhiyuan. It's especially hard to find so many people, and it's hard to find how many people try to help you.

Lu Ting was very happy when he learned that Li Liangfeng was worried. She assured Li Liangfeng that if both parties cooperate, as long as Li Liangfeng can provide the order, she can organize people to pack the fire directly and send it to the customer by express delivery.

Lu Ting excitedly began to prepare for the first delivery. She went to the orchard to pick with the workers during the day, and a box of 40 kilograms of fire carried thousands of pounds a day. I wonder if the price of these fruits will be twice as high as before, reaching 8 yuan a catty, if boxes of fires are issued smoothly. Everyone was looking forward to this day, but before long, an accident appeared, which caught Lu Ting off guard.

Li Liangfeng, a fruit distributor in Jiangsu Province: There are many unqualified fruits mixed in, packed in boxes, stuffed in boxes and rotted at once. Because we guarantee that it will take 36 hours from the orchard to the customer's hand, and when they open it, the fruit inside is bad.

The reputation of customers is the most important thing for e-commerce customers like Li Liangfeng, but Lu Ting made a mistake in this place. But obviously, I just picked the packaged fruit with my own eyes. What's the problem? One day, Lu Ting found a problem in a farmer's picking operation.

Lu Ting: Cut it from here, just this long, just this long.

Reporter: When the fruit is picked.

Lu Ting: Well, first of all, what are the advantages of cutting it so long? We farmers, such as me, may be able to pinch five or six with one hand, and then keep cutting, and take a lot at once, which will make it fast. Later, I found that the longer it is, the easier it is to poke another fruit in this place, and the easier it is to poke it together.

Problems arise when farmers cut fruits. Too long branches pricked the fruit and caused it to rot. But in the process of picking up the fire, farmers will deliberately leave the cut branches longer.

Ignorant fire farmer in Dan Ling County, Sichuan Province: Take down the tree for convenience. He cut it off with scissors. Farmers, wanting to sell more money, cut down branches and sold them.

This phenomenon has always existed, reminding Lu Ting that if he wants to be ahead of his peers, he must do his best in details. Lu Ting is not afraid of trouble. She asked that when picking, the length of the branches left should not exceed 3 cm, and each fruit can only take 2 leaves. Although it increased its own cost, it touched customers.

Li Liangfeng, Jiangsu fruit distributor: We don't just make one variety, we make many varieties, so we don't have much energy to buy them from fruit farmers and make these things ourselves. We hope to find a quality control company that can do better and have long-term cooperation. Long-term cooperation is like fighting a war. My logistics transportation line is relatively stable, so I can have no worries ahead.

Chen, a fruit distributor in Jiangxi: She can do what we can't do, and she will help if we can. Many details of doing business. Many things will help us think.

In 20 15, Luting became the first local supplier of Shanling, which can provide customers with one-stop services such as fruit selection, packaging and transportation, and successfully signed contracts with e-commerce customers in Beijing, Hubei and Hunan. In the interview, the reporter was very curious about what kind of fire is best.

Lu Ting: First of all, look at its modeling, which should be realistic.

Reporter: It's tight, isn't it Pizon's?

Lu Ting: Pizon's is a little soft. If the market is too soft, it is easy to buy it and keep it for a long time.

Reporter: I think the looser the better. It's better to peel those with air in them.

Lu Ting: It's better to be tight. The meat is tight and watery. Don't we think the more convex this place is, the better? Actually, it's not like this. If it is too convex, this place will protrude too much, and there will be air next to it, and then if the pulp is here, it may have less water. This place should not be too high. There is a mysterious smile. "I'll tell you at night." Do it.

In 20 15 years, there are more than 100 farmers who have cooperated with her, and there are many brands in other parts of the country that don't know about fire. Lu Ting had an idea about how Dan Ling's ignorance of fire could break the market.

Lu Ting: Everyone supervises each other. In this way, everyone can clench their fists and fight hard. If we fight alone and do not unite, it is unrealistic to make the oranges in Dan Ling bigger.

At the end of 20 15, with the support of local agricultural departments, Lu Ting led the establishment of Dan Ling Citrus Association, and 16 enterprises joined the association. Dan Ling county * * * also attaches great importance to the development of ignorant fire, and holds an ignorant fire festival in March every year to build a brand of ignorant fire in Dan Ling, gather popularity and improve farmers' sense of origin and brand.

Julie, the county magistrate of Dan Ling County People's Congress: In addition to not knowing about fire, we also have Qingjian, Chunjian, Aiyuan and Daya No.1 (Shanling Orange), and we applied for the national geographical indication (protection) products of the Ministry of Agriculture. Our planting area has reached 1 10000 mu, and this year's output value can reach1200 million yuan. I hope that college students, especially those who go out from Dan Ling, can return to their hometowns to start businesses like Lu Ting and sell the best agricultural products in their hometown, which will also become a good channel for them to increase their income and get rich.

In the year of 20 15, the highest price of fire in Lu Ting was 13 yuan. At the same time, it also opened its own brand of online stores and micro-stores, mainly selling "I don't know the fire" from March to May every year, and selling oranges such as Aiyuan at other times. By March of 20 16, the sales exceeded120,000 yuan.

Mom, girl, entrepreneurial divorce