Talking about selling skin care products

Speech is a series of speaking skills used in communicating with customers, but it is necessary to achieve the purpose of closing a transaction. Let me introduce you to the art of skin care products sales, hoping it will be useful to you!

Skin care products sales speech

1, product efficacy, whether it can really remove acne, freckle, scar and whitening.

After sending a circle of friends and describing the efficacy of the product, a customer came to ask and asked such a question, which showed that he was in the same situation. Seeing the advertisement, he felt very excited and had such an intention to consult you. At this time, we should seize the opportunity. We sellers must say that the product is very effective, but the message you send is not that you say yes to them, but that you have to say it through other people's mouths. For example, what should I say? I used it myself and sold many sets. According to the feedback from used friends, the effect is really obvious. ?

2. How long will it take to see the effect?

The efficacy of a product, no matter how good the raw materials are, no matter how many times the product passes the test, the final trend is efficacy. And the effect of this thing, the buyer cares about the effective time. Finally, people like to judge the quality of products by their effective time.

However, it should be understood that any skin care products and slimming products that can get quick results must contain prohibited heavy metals, hormones or laxative ingredients. At this time you need to show your professionalism. People have a worship mentality. If you can show your professionalism in one aspect and hit the nail on the head, his trust in you will be greatly improved, which is very beneficial to the transaction transformation.

At this time, we usually don't recommend saying things like? Immediate results? ,? It will take effect in a few days. Things that are too promising. In the process of sales, we must remember not to make any promises to our guests easily.

These promises will not affect you and your customers unless you can completely do it, such as sending samples, and returning shoes if the promise of selling shoes does not affect the secondary sales. The promised effect will take effect. If the customer fails to achieve the corresponding effect within the promised period, you will be in an awkward position at this time.

3. How often do you use it? What is the net content of or? How long can I use it without a bigger bottle or product?

On the surface, these three questions seem to ask different aspects. In fact, the buyer is concerned about the cost performance of the product at this time.

After he learned the price of the product, he asked you about the capacity, usage interval and usage duration. In fact, he subconsciously calculated the cost performance in his mind. If the product is shampoo, the answer should give the customer psychological hints from the following aspects:

① The professionalism of XX is not available in other ordinary shampoos.

② There is a very effective xxxxx component.

The average daily price is less than that of 2 yuan, which is very cost-effective compared with barbershops.

In the process of chatting, you can send some renderings after use appropriately to strengthen its intuitive impression of the buyer's efficacy. We should be good at turning disadvantages into advantages, and then use these advantages to attack these problems that customers care about and directly attack the soft spots, so that the success rate of transformation will be greatly increased.

4. Will it cause allergies or acne after use?

This problem is actually the buyer's uncertainty about the quality of the product. Maybe he hasn't touched or heard of this brand before, just because your product copy or pictures attracted him to some extent. Maybe it's the medicine. Maybe it's something else.

At this time, from several aspects, first of all, send the quality inspection report of the product to the buyer to have a look, indicating that there is no irritating substance, and the quality will definitely pass. Tell him that allergies are actually related to your own skin. No matter how big the brand is, it is impossible to guarantee that 100% people will wear it. But we sold too many products and didn't receive any allergic feedback. On the contrary, after using them, the skin or hair or other things have improved a lot.

5. Can this product be used with other products?

Guests who ask such questions are generally divided into the following two types. First, people who habitually use a whole set of products of the same brand; The other is to buy a mixture of various brands at a time. What kind of person is it? You can ask whether you are used to buying a complete set or a general set of bills during the chat. Some guests may directly say, I am a complete set. Will there be any conflict if it is added? In the case of distinguishing attributes in these two cases, different people will say different things:

-Complete set.

Usually brainwashed by the counter lady. I believe it's better to use it in sets. Don't contradict such a guest. According to him, the whole set is really good, with similar ingredients, which is very beneficial to the absorption of skin/hair. But you may not know that using the same skin care product/shampoo/toothpaste for a long time is easy to produce dependence and tolerance, just like eating the same food for a long time, you can't get complete nutrition. No matter how good the product is, it will not exert its efficacy to the extreme.

Choose to change different brands of skin care products in time, taste new skin/hair/mouth, and make the skin's metabolism and absorption effect better. But don't change the whole set at once when changing brands, so the skin will feel uncomfortable because of the sudden change of products. The best way is to use a single item and replace it. Then you can try one first. It feels good. If you still want to use the whole set, switch to other products.

Sales skills of skin care products

First, know the skills of customer needs.

Observation: carefully observe the actions, expressions and eyes of customers, and remember to judge people by their appearances.

Inquiry method: ask one or two questions briefly, such as: you have been watching it for so long, I don't know what you want to do with it? Only in this way can we understand the needs of customers and then explain them in a targeted manner.

Listening method: listen carefully to the customer's speech, praise, nod and smile at the right time to show approval, and understand the customer's needs before you can prescribe the right medicine. Don't blindly sell. Understand customers' worries and buying motives by observing their words and deeds. Of course, different levels of customers need different ways. In short, it is enough to be enthusiastic, sincere, patient, meticulous, comprehensive and specific to customers.

Observation point:

A. look at your eyes. B. trade-off: real products (most of the staff in the first two companies who rely on shopping guides to introduce products will fail). C. look at the skin type. D. read the publicity materials carefully. E. ask questions carefully. F. ask about the price and purchase conditions. G. ask about the promotion conditions. Discuss with your partner. Looks in a good mood. J. look back at our products. Ask some technical questions about our products. Express your views on our products.

Second, the skills to satisfy the purchase motivation

Realistic purchase motivation-material benefit

Motivation to buy at a low price-there are special prices and promotions

Convenient purchase motivation-convenient and time-saving.

Motives for Seeking Safety and Purchasing-Product Safety and Health Protection

The motive of seeking beauty-beautiful packaging

Pursue fame and purchase motivation-brand hobby

Pursuing the Old Purchase Motivation —— Habitual Purchase

What customers care most about is not the product itself, but the effect and feeling it brings to her after use.

Third, try out the skills (pay attention to the way to show the advantages and characteristics of sexual characteristics)

A. Meeting customer needs

B avoid saying no to customers' skin, but introduce what kind of skin our products can achieve (for problem skin, not for personal skin).

Fourth, further emphasize the benefits of skills.

A. Use advantages (again)

B. Preferential forms: for example, special purchases to increase the intensity of the time period; Use tools to help sales rise: for example, POPDM price tag to promote trading opportunities.

C. Gifts: the limited time should have the display characteristics of gifts, further introduce the company's products, jointly sell and analyze the value.

Five, clinch a deal three principles

Initiative: 7 1% beauticians only introduce products to customers and do not require transactions;

Self-confidence: the beautician should boldly state to the customer and ask for a deal. They can't prevaricate Confidence is contagious. When you are confident, customers also have confidence in your products.

Persistence: 64% of marketers have not asked customers to reach a deal many times. (Research shows that marketers must have at least six negatives before letting customers close the deal, and it is often possible to close the deal after four to five times. When rejected, beauticians should learn to persist.

Sixth, the skills to facilitate the transaction

A. obtain customer purchase information.

B. Assume agreement and act together: it is not necessary to wait for the customer to decide to buy, but it should be regarded as the customer's complete purchase decision.

Tip: 1. Guide customers to pay. Buy you a new one. I'll wrap it for you. This is a gift for you.