Talking about Oktoberfest

The Municipal Ocean Festival Office was informed that this year's Ocean Festival will once again join hands with the Olympic Sailing Committee to hold a large-scale variety show at the opening ceremony of the 8th China Qingdao Ocean Festival and the 4th Beijing 2008 Olympic Culture Festival (Qingdao) on June 23rd.

The opening party will learn from Qingdao's "One Song" operation mode in 2004 and once again "hold hands" with CCTV. At present, the organizers are in contact with CCTV's column groups such as "China Love" and "Happy China Tour", and strive to create an "opening ceremony".

In addition to the opening ceremony, large-scale variety shows and romantic weddings at sea, the Ocean Festival also carefully prepared theme activities such as sea fishing competition, popular science exhibition, the 15th Qingdao (south of the city) Maritime Love Tourism Festival, and the selection of Olympic stars.

Qingdao radish club

Time: the ninth day of the first month to the fifteenth day of the first month.

Venue: Contemporary Square Children's Park

Main activities: opening ceremony, radish art carving contest, folk handicraft production contest, Lantern Festival production exhibition and evaluation, closing ceremony, etc.

The opening ceremony of Qingdao Radish Club and the Radish Art Carving Competition kicked off in the sound of gongs and drums. Various works of art carved with radishes were colorful, which attracted visitors to stop and watch and linger.

It is understood that the organizers arranged various forms of cultural and economic activities at the week-long radish meeting. Some students from the technical school chef class came to the scene to show their cooking skills. Some hotel managers said on the spot that they wanted to recruit new employees, and the radish club played the role of a job fair.

During the radish fair, there will also be a folk handicraft production competition, special cultural activities for children and the elderly, as well as various calligraphy and painting and photography competitions.

Oktoberfest originated in Germany and was held in 18 10 10 to celebrate the wedding of Prince Ludwig of Bavaria and Princess Hills of Saxony. Since then, Oktoberfest in Munich has been preserved as a traditional folk festival in Bavaria. Since then, the people have continued this warm atmosphere and held this activity year after year.

The three most famous Oktoberfest festivals in the world are Oktoberfest in London, England, Oktoberfest in Denver and Oktoberfest in Munich, Germany. They are very famous abroad, and are praised by beer experts in Europe and America as a carnival that every beer lover should go to at least once.

Oktoberfest around the world

China International Beer Festival is held on the last Thursday of July every year for 12 days.

July 16 ~ 30 —— Harbin Beer Festival, the hometown of beer in China.

August 1 ~ 5 British Oktoberfest

August 12 ~ 27 Qingdao Beer Festival

September 1 6 ~1October1Oktoberfest in Munich

September 28th to 30th, 65438+10/October 5th to 7th Stockholm Oktoberfest.

The origin of Oktoberfest

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Oktoberfest originated in Germany and has a history of 100 years. There are generally two versions of its origin. It is said that in 18 10, Prince Lourdes of Malawi got married and held a horse race. After the horse race, people drank beer to celebrate. After this celebration, it became today's Oktoberfest. There is also a saying that local farmers drink beer to celebrate the bumper harvest of barley and hops.

18 10 Bavarian crown prince Ludwig and princess Teresa got married in June of that year, and the official celebration lasted for 5 days. People gathered on the big lawn outside Munich, singing, dancing, watching horse races and drinking beer. Since then, this popular activity has continued and spread to this day, and it has been fixed as the Oktoberfest from the third Saturday in September to the first Sunday in 10. By 2004, except for the interruption due to war and cholera, the Oktoberfest in Munich has been held for 170.

Oktoberfest in China

Since China had beer, people in China have known about Munich. Even some beer advertisements say: very Germany, very Germany!

China Oktoberfest first started in Qingdao on 199 1, and has been held for 16 times this year. Dalian "China International Beer Festival" was also held for 8 sessions; Harbin Oktoberfest has been held for four times, and the rest are Yanjing Oktoberfest, Xi Oktoberfest and Tianjin Oktoberfest. Let a hundred flowers blossom and a hundred schools of thought contend. The domestic Oktoberfest is held in July and August, which belongs to summer and is also the peak season for beer sales, so everyone has to compete for frequent appearances, and the content of each Oktoberfest is also varied.

Denver beer festival, USA

As a multi-ethnic country, German immigrants who came to the United States naturally brought the tradition of Oktoberfest to the United States, and then people of other nationalities used it as an excuse to participate in this traditional German festival and drink beer. Three-day tickets vary from 30 yuan to 50 yuan according to different activities. The price of buying a three-day pass is $65,438+045, which is $20 cheaper than buying a single-day ticket. If you apply for membership in official website, you can get an extra discount for 20 yuan on the basis of the ordinary ticket of 65438 yuan +045 yuan.

Oktoberfest London, England

The London Oktoberfest started at 1978 and will be held again in the Olympia Exhibition Hall in west London in 2005. Britain is another big beer country besides Germany, and West London is the center of British beer, so it is now known as "the largest pub in the world". At that time, you will taste a wide variety of beers with different tastes, even unique, such as spiced beer with heather and flavored beer with honey and bananas. All the drinks are made by hand in small workshops, and most of them are produced in Britain. Single-day tickets are divided into 6 pounds and 7 pounds, and through tickets 17.5 pounds.

Oktoberfest custom

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Munich Oktoberfest is famous not only because it is the largest folk carnival in the world, but also because it completely retains the folk customs and customs of Bavaria. People transport beer in gorgeous carriages, drink in huge beer tents and enjoy folk songs and intoxicating love songs played by Bavarian brass bands. People will taste delicious food at the Oktoberfest and hold a series of colorful entertainment activities, such as horse racing, shooting, juggling, various entertainment activities, drama performances, national concerts and so on. People not only add a festive atmosphere to the festival, but also fully show their national enthusiasm, boldness and vitality.

On the first morning of the festival, parades from Bavaria, other German states, Austria, Switzerland and France gathered together. People dressed in colorful national costumes and traditional ancient costumes, led by the colorful carriages of the mayor of Munich and the owner of the winery, flocked to the grassland of Delices in a mighty and magnificent way. At noon 12, with the sound of the salute 12, drums and music rang, colorful flags fluttered and voices were boiling. After making a short speech, the mayor opened the first bucket of beer and the Oktoberfest kicked off with boiling cheers. At this time, the beer girl in traditional clothes was holding a one-ear goblet and kept bringing fresh beer to the eager drinkers. Many Bavarians wear buckskin shorts, vests and other national costumes and walk across the street with beer cups in their hands. They shouted "cheers" to everyone and the atmosphere was very lively.

10 The autumn in Munich has been slightly cool, and the whole street is decorated with colorful lights. There are hundreds of tents of different sizes in the festival square. The goods sold here are dazzling, and the cries of selling are one after another. People sit together back to back, drink to their heart's content, improvise singing and dancing to the accompaniment of music, and even jump on the table to congratulate each other.

During the festival, beer is served every night until 10: 30, and the band plays pop music at 10: 45 to urge people to leave. At this time, thousands of drunken tourists will protest in unison, and the cleaning women have to put their chairs upside down on the table. For those tourists who refused to leave for a long time, the security guards had to push them to the exit and force them to leave.

On weekdays, Germans give people the outstanding impression that their work attitude is serious and rigorous, they obey orders, they are disciplined and principled, but they seem to lack humor and enthusiasm. However, at the Oktoberfest in Munich, people can find the other side of German vitality and enthusiasm. In particular, Bavarians' persistence and pride in their own culture and traditions have left a deep impression on people all over the world.

This festival is called one of the biggest festivals in the world, attracting more than 7 million tourists and drinking more than 6 million liters of beer every year! I didn't expect the Germans in my impression to have such a hospitable side. The Oktoberfest, which lasts for 16 days, sets up a large tent that can accommodate tens of thousands of seats in Teresa Square every year to provide beer and German cuisine for tourists; Amusement facilities such as Ferris wheel are erected outside the tent, and parades and folk activities in medieval costumes are interspersed from time to time in the venue.

No nation in the world loves beer more than the Germans. Judging from the data alone, the extent of their binge drinking is surprising. According to the statistics of Munich Tourism Bureau, this festival attracts more than 6 million tourists every year, eating an average of 200,000 sausages, 600,000 roast chickens and drinking 6 million liters of beer. During the two-week Oktoberfest, Germans ate and drank a total of 13528 kilograms of food, enough for one person to eat 10 years. Last year, in 2003, about 6 million people crowded into 65,438+04 tents on about 365,438+0 hectares of grassland and drank about 5.7 million liters (1500,000 gallons) of German beer. The beer greenhouses in Teresa Square are all temporarily built, each with an area of about 2,000 square meters, with independent stages and beer sales counters. People sit on traditional long benches and wooden tables, enjoying world-famous German beer and roast pork legs with local characteristics. In addition to drinking, the streets are covered with lanterns and colorful decorations, and the parade composed of seven major wineries in the city has also taken to the streets to sing and dance. There are also many folk activities, such as concerts and circus performances, as well as many selling stations and amusement facilities, such as merry-go-round and ferris wheel. Beer was served until 10: 30 in the evening, the band played a tune urging people to go home, and the activities in Teresa Square ended at 1 1 in the evening, but many tourists still lingered, and many people moved to pubs that were open all night. Approaching the venue of Munich beer tent, you will see more than a dozen large beer tents jointly opened by well-known beer companies and restaurants. Although they are all called tents, each tent is like a small dome, because the project is as huge as building a house. In order to accommodate thousands to tens of thousands of people every night, each beer house tries its best to meet the needs of different tourists. From mid-July, it began to build a giant shed, which was decorated both inside and outside. A dozen beer sheds can accommodate more than 90,000 seats. Every beer producer will display his beer in the tent. Everyone will sing and dance in the beer shed and eat roast chicken, grilled fish and giant German bread pretzels. In addition, many beer sheds also have a stage for bands to perform. Every night, bands will perform some familiar German songs, as well as parades and traditional songs and dances in medieval costumes. But the most attractive thing is that there are many kinds of amusement facilities suitable for the whole family outside the beer shed, such as merry-go-round, pirate ship, rotating beer barrel, large ferris wheel, swing, roller coaster, haunted house and other amusement facilities, as well as small stalls providing German imperial food for tourists, so that people of all ages can have a good time at the Oktoberfest! In addition, at night, colorful lights illuminate the whole venue, and you can feel that Munich is more beautiful at night. The giant Ferris wheel is the best place to overlook the Oktoberfest venue.

Qingdao international beer festival

Qingdao International Beer Festival, this year 17 years old, has grown into a little boy.

From a local festival to the first beer festival in Asia, the development of Qingdao Beer Festival is in line with the pace of Qingdao's economic and social development.

"I can't drink foreign beer in the first few quarters." Gao Zhong, a Qingdao citizen who has participated in the drinking contest since the first Oktoberfest and won the championship eight times in a row, told reporters bluntly that with the internationalization of Oktoberfest, he can now drink more and more international brands of beer.

It is reported that the first Oktoberfest was held in the southwest corner of Zhongshan Park on 199 1, sponsored by Tsingtao Brewery Group, and most of them came from some beer producers in Laizhou, Weihai and other provinces.

Zhu Quansheng, a native of Zibo, participates in Oktoberfest every year and has no deep impression on the first three Oktoberfest. He accurately remembers that the first time he drank imported beer at the Oktoberfest was at the 4th Oktoberfest on 1994.

Since then, more and more foreign beers have appeared at Oktoberfest. In 2006, the 6th Oktoberfest1introduced 45 beer brands, including 4 1 foreign brands.

This year's Oktoberfest is also 45 kinds of world-famous beer, among which 9 kinds of world 10 beer are Budweiser, Carlsberg of Denmark, Blum of Germany, Baker of Germany, Newcastle of England and Asahi of Japan.

"Tsingtao Beer Festival is becoming more and more international," said Ma Geng, a researcher at Qingdao Academy of Social Sciences, after comparing beer brands that participated in the festival in 17.

People attending the Oktoberfest also have more international faces. Former Australian Prime Minister Hawke once set a record of 1 1 sec for drinking1420ml beer when he was young. At the 200 1 Oktoberfest, Gao Zhong told him face to face that it only took him more than 8 seconds to finish 1500 ml beer. Hawke smiled: "I am old, not as young as before."

The reporter found that I don't know from which session, the photos of foreign girls or boys holding large glasses of beer began to occupy the core position of the publicity report of the opening ceremony.

Throughout the changes of Oktoberfest, civilization and rationality are obvious.

"At that time, bicycles stopped for a long time, and many motorcycle owners took the opportunity to solicit customers to make money. This is like a market. " Ma Gengcun, who has never been to the Oktoberfest, told reporters that most people now go to the Beer City by driving a private car, taking a taxi or taking a bus.

With the change of vehicles, the traffic order has also made a qualitative leap. In the past, cars were crowded and sometimes collided and scraped. Nowadays, the traffic in the beer city is orderly, and the civilized quality of citizens and tourists has improved significantly.

Social progress can be seen between drops. Wang Desheng, who has been in charge of the sanitation and cleaning of beer city for ten years in a row, said that tourists respect them more and more, and people began to take the initiative to throw garbage into the trash can.

"If Beer City doesn't work, it's the hangover room." Lin Xingyu, chief consultant of Oktoberfest, told the reporter that the organizing committee of Oktoberfest set up a sober-up room for humanitarian reasons. Because people are drinking more and more civilized and rational now, Beer City decided to cancel the sober room this year.

The reporter also learned that Beer City will set up a charity shop in the city for the first time this year, and all the proceeds from the charity sale of celebrity calligraphy and painting, handicrafts and gifts donated by all sectors of society will be used for public welfare undertakings.

In addition, the entertainment projects in Beer City have also increased a lot. In addition to the original 16 amusement facilities, "2007 Beer Carnival" also added 17 amusement equipment and 17 game booth worth nearly 300 million yuan. Compared with the earliest stall game of "trapping a gadget with bamboo", the "play" here has entered the international first-class level.

There is a Oktoberfest souvenir sales shed at the east gate of the Beer City. Miss Li, the manager, introduced a red Xiao Mu beer barrel to the customers in detail. In the meantime, several citizens bought several sets of bottle openers with unique styles.

"Oktoberfest souvenirs were produced later." Lin Xingyu said that in addition to the first Oktoberfest hosted by enterprises, the subsequent Oktoberfest has been transferred to the name of the government and held by the government. With the deepening of the reform concept, Oktoberfest has gradually introduced partners. At present, the government-led and market-oriented operation mechanism is adopted: ticket sales are contracted by specialized companies; The evening performance is undertaken by a professional company; The amusement facilities in Beer City are also introduced and operated by some companies.

17 years later, from the early 1990s, when the reform wave was surging, to today, the market-oriented thinking has deeply penetrated into the business philosophy of Oktoberfest. 10 years ago, who dared to implement the differentiated pricing strategy of 10 yuan during the day and 20 yuan at night?

International Oktoberfest is also an international business opportunity. Peng Bin, general manager of Qingdao Hezhi Enterprise Company, met several old customers at the Oktoberfest. Mr. Jin of South Korea Milin Co., Ltd. mainly deals in agricultural and sideline products, and met him at the Oktoberfest in 2004. Since then, Peng Bin's garlic shoots and carrots have changed from domestic trade to foreign trade and exported to South Korea through Milin, with an annual trade volume of tens of millions of yuan.