Marketing Breakthrough (51) Four Characteristics of a Good "Door Head"

I recently listened to my classmate Xiao Mingyang's sharing about "How to get a good start", which was very enlightening, and it was also a further supplement to what I had written before. A good physical store door should have the following four characteristics: name+category+letter of trust+strong slogan.

"Name" is of course your store name. All bosses should make it clear that the primary effect of a store name is "easy to read, remember and spread", and the second is to show the boss's "taste". In the language environment of Chinese character cultural circle, it is certainly better to use Chinese characters as the name of the store. Or take my local coffee shop as an example: which is better to remember, "Uncle Coffee" or "Mr.Coffee"? If you are not a well-known chain brand, try not to use English or Pinyin, otherwise if 8% people can't understand or remember, your door really needs to be changed.

"category" is to tell others what you sell and do. You are a pickled fish, just write "pickled fish"; If you make sushi, just write "sushi"; If you sell men's clothes, just write "men's clothes". Remember: don't let customers "guess" what your store does! ! Customers don't want to guess, they just change stores.

how many customers has your store served? How old is your store or your family's secret recipe? Has your store been reported by TV programs? Did your store win any awards? How many stores have you opened in the country? Which star speaks for you? Where do you rank in the public comment app for a long time? Find the letter of trust that can best "endorse" your quality and service and write it on the door!

"Slogan" is a phrase that customers are willing to spread it for you, employees will say it every day, and opponents will hate you for it. For example, some bakeries will write "Hand-made package is not overnight", which is a powerful "slogan", clearly expressing our values and selling points.