The correct way to publish news in WeChat business circle of friends

I personally have multiple WeChat accounts, and each WeChat account has former WeChat business friends. Many WeChat business friends, especially WeChat business novices, forward WeChat business materials all day long without knowing how to post updates. or her boss’s WeChat updates. In fact, this is a wrong approach.

I often mention that each WeChat business will post different updates at different times in the process of working. There are many bosses of the WeChat business team in my WeChat, and they will send 10 comments when they have time. More than one activity.

As a result, many newbies in WeChat business who are new to WeChat business and don’t know the correct way to post updates directly forward the boss’s updates. Obviously this is a wrong approach.

The reason is very simple. Wechat business masters have many potential customers and a large number of agents. Her posting so many updates is a good example. But for those who are new to WeChat business, if they post ten or twenty updates when they first start doing WeChat business, the result will be that all your old friends will block you.

Therefore, we should learn the dynamic publishing methods of micro-business in order to do a good job in micro-business. Today I will share with you how a mature WeChat business should correctly post updates to Moments.

1. Authenticity, avatars, WeChat names, personalized signatures, etc. are all authentic. Over the years, from QQ to Weibo and WeChat, I have always adhered to the real-name system. I think authenticity is the first step to trust. Before A WeChat business friend said that her performance was poor and asked me for help. I looked at her Moments and realized that her profile picture was that of a very fake beauty, and her WeChat name was non-mainstream. I don’t even have a picture of myself. Just imagine if I were a customer, how would I trust her? So since you have confidence in your product, then be brave and true!

2. Show yourself. I think WeChat Moments should be a comprehensive record of your life, family, work, micro-business products, etc., rather than a commercial-flavored screen refresh every day. What customers need is not a A cold screen-swiping party, but a WeChat businessman with flesh and blood, personality and story behind him;

3. Celebrity endorsement, this trick is now used by many big names in WeChat business, such as appearing on CCTV, asking celebrities to endorse, etc. It’s all about taking advantage of the trust and endorsement of well-known media or celebrities, so when you go to some places and meet some big names when doing micro-business, you might as well go up and take a photo to gain some fame. Your customers may not be familiar with you, but they will pay attention to you. Who are the people you are with? For example, there is a hidden rich man in my circle of friends. I have met offline before. Since this person is relatively low-key and I don’t know his true situation, I once found a group photo in his circle of friends with Andy Lau. , Jet Li and other first-line stars, naturally they have a higher impression of him. This is trust and endorsement. I have always believed that only strong and high value can attract agents and customers.

4. In and out of occasions, I personally think that WeChat Moments is not only about sharing value, but also about recording my life trajectory, such as where I went to play, when I took off and where I went, and when I open it again a year later In the circle of friends, you can completely see what you do every day, and the occasions when you go in and out also let your fans know what you are up to.

5. Customer testimonials. Generally, customers subconsciously do not trust merchants because no merchant will say that their products are not good, so customer testimonials are very damaging. Just like I often have students give Send me a red envelope and I will usually show it.

Once, I accidentally clicked on the wrong screenshot on my mobile phone, and a company transferred a consulting fee of 20,000 yuan a month to my company, which aroused comments from many friends. My former classmates and friends saw it and said, "Mr. Wang is so valuable now. Just talk, he will give us two months' salary."

6. The situation of hot shipments is also a common trick used by micro-businesses nowadays. This is called the "herd effect" in marketing, and it is used to win the trust of customers through real delivery sites. Let customers know that this product selection is very popular, and even issue out-of-stock warnings, creating urgency to close the deal.

7. Communicate and interact, interact more with your target customers. I also often tell micro-business people not to just send messages to yourself, and not to be self-centered, but to spend more time with them. To communicate with your customers, I am a micro-business student. I mainly make hydrating and anti-aging facial masks. I am very easy to learn and have strong execution ability. To what extent do I interact with fans? Sometimes she finds that some fans post some personal photos, and she will give some skin care advice based on the fans' situation. She said that her comments usually exceed 20 words each time, and her performance is now rising steadily. In fact, this is to be expected. For example, When I post on Moments, I’m actually not very impressed by the fans who like it. Every time I post on Moments, I hope to see fans’ comments and thoughts instead of simple likes.

8. Moments benefits, give more benefits to your fans, it can be YY training, e-books. It can also be physical objects or even red envelopes directly. I use our Ladder Classroom to give out red envelopes. I learned this from Teacher Li Xuejian of the Tutor Group. In Teacher Li’s teaching theory, the best way to arouse the interest of others and mobilize the atmosphere of the group is to give out red envelopes. The best way is to keep giving out red envelopes.

9. Share valuable information related to your business. It is not recommended to share some chicken soup for the soul or health posts when you have nothing to do. It is recommended that you look for information posts related to your products and business. You can use these posts to cultivate fans. potential demand. Although every time we post, it may not be effective every time, but long-term accumulation will play a good role in attracting traffic for us. Many of my paying students are attracted by my articles. Moreover, just chatting will usually lead to a deal, and the probability of a deal is very high.

10. After trust is established, all we need to do is to choose the appropriate time to get customers to act, instead of doing promotions every day and dealing with customers every day, so I have always had the concept of 80 Life 20 WeChat Business. If Compare fans to a fish pond. You fish there every day if you have nothing to do. Do you think the fish can grow up? We will all be tortured to death by you before we grow up, so we need to build trust in a subtle way, instead of thinking about how to close the deal all day long. In my WeChat Moments, there are an average of 5-6 WeChat messages a day. In many cases, I They will post about their personal life status, where they go to give lectures, where they go to meetings, and what activities they participate in. So many of my friends know what Wang Jiewei did today and what Wang Jiewei will do tomorrow.

The above ten items are a good description of the dynamics of the circle of friends. I hope they will be effective for you.

Many students often ask me, Teacher Wang Jiewei, I often hear my boss say that I need to post a flesh-and-blood Moments and an attractive Moments. How can I make my Moments attractive? Woolen cloth.

Regarding this kind of question, I usually say this, your circle of friends cannot be attractive. Why do you say this? Your circle of friends is not showing movies or telling stories. How can it be possible? Attraction. We are not pursuing the attractiveness of our circle of friends. What we are pursuing is to make the updates we post every day as much as possible. One of them can arouse everyone's interest. This is enough. Also regarding the flesh-and-blood circle of friends, no matter how good your product quality is, can it be flesh-and-blood? Only your life will be flesh-and-blood and exciting. So when you change the dynamics of life to 80 and the dynamics of products to 20, your circle of friends will become flesh and blood.

Don’t worry, if you don’t distribute products, others won’t know that you are selling products or recruiting agents. Do people buy your products and become your agents because of your many product advertisements? Obviously not. Others act as your agent and buy your products because they trust you. They think that the products you can sell are no problem, and they believe that you can make money by doing micro-business. Your character and your communication determine whether your micro-business will be successful.