The purpose of the company to participate in the exhibition

? Bosses with their own products will want to participate in various exhibitions (there are booths to display their products), and as professionals, we are often asked to participate in various exhibitions.

? So what is the purpose of participating in the exhibition? As I am only a professional and it is the first time to think about this issue, let me talk about my views from my personal point of view.

? I think the most important task of participating in the exhibition is to absorb resources, including customer resources and upstream resources. As for product display, it is only an important fulcrum to realize these destinations.

? Therefore, exhibitors should pay attention to two major directions. First, products with market value should be displayed on the spot. The second is to have strong marketing and marketing personnel.

? Let's talk about products first. First of all, we must have a perfect and high-level product publicity materials and product manuals. Even if some functions are not fully realized, it doesn't matter, as long as they are working hard or planning. In fact, this means that products do not necessarily need to be fully developed, and products still under study can also be included in brochures, that is, publicity is more important than real products. Then, we should fully train the sales staff to familiarize them with the products, so as to make the sales staff more confident to promote the products and attract customers. This is the product of the exhibition, not necessarily true, but the concept must be very high-end and practical; If there are similar competitive products in the market, you must also compare and list the advantages of your own products.

? Just now, I said that the product is half true and half false. What about the sales staff? Salespeople are real, and the importance of sales during the exhibition is far higher than the products in the exhibition. A salesperson who knows the company culture and products (product brochures) well can find and dig important customers. Therefore, during the exhibition, we should arrange as many excellent sales staff as possible at the scene to meet the needs of publicity and traffic.

? Like some bosses, we can't think that it is more important to explain the products clearly and thoroughly, and we can't let R&D and related designers explain and receive visitors just to explain the products clearly. This may make the product clear, but it may be too real and reduce the number of customers; Moreover, sales and R&D personnel may not be good at communicating, attracting and tapping customers, and it is difficult to tap high-quality customers. In this way, the right people are not used in the right places, and the value of the company cannot be maximized. R&D and design should only require a few people to ensure the normal operation of the equipment, while most R&D and design should be carried out when the company develops and designs products. Of course, we should also arrange R&D and design to visit other companies' products in detail, absorb the advantages of others' products, so as to optimize our own products, prevent our own products from going through the pit of others, and prevent behind closed doors.

? My understanding of the exhibition is still very shallow, and I can only understand it here. In short, the exhibition is an excellent opportunity to promote products and companies, and it is also a rare opportunity to tap high-quality customers and suppliers, so we must make full use of it.