It is rumored online that Tianyou is worth hundreds of millions. Can a popular anchor make a lot of money?

Of course it is. Compared with pictures and videos, the display effect of live broadcast is more timely and intuitive, and it is gradually becoming the largest birthplace and gathering place for folk experts and Internet celebrities. With the emergence of a variety of live broadcast apps, we seem to have entered an era of universal live broadcast. A smartphone and the Internet can support a show, and the anchor may be everywhere around us.

We can watch from different live broadcast platforms and find that in addition to traditional game live broadcasts, amateur shows also include singing, dancing, chatting, eating, meeting friends, sleeping and other trivial matters in life. Those humble amateurs transform themselves in their own space and show off their eloquence; those otakus and otakus who call themselves diaosi also silently reward their favorite anchors on the live broadcast platform. News Chu Qiao Biography

How do online anchors make money? Why can they earn hundreds of thousands a month?

Nagging 04-12 19:42

This article is reproduced from: Southern Entertainment

On November 11, 2015, a female anchor on Wang Sicong’s live broadcast APP broadcast live While sleeping, the national husband spent 70,000 yuan in rewards, and the income of network anchors began to become a topic of discussion.

On January 10, 2016, the incident of man-creating in a certain live streaming APP broke out. In an instant, countless APPs became known to people.

On April 8, 2016, before the live broadcast of "I Am a Singer" finals, seven singers including Coco Lee and Hwang Chi-yeol began live broadcasting on the APP. The day before, the live broadcast The daily stars are Liu Tao and Shen Mengchen.

In just a few months, online anchors have transformed from their previous singing performances into another form of self-expression, and under this kind of fame and fortune, there is hidden logic that outsiders cannot understand. with anxiety.

Savage growth

There is a host by your side!

According to incomplete statistics from a website, there are currently approximately 200,000 online anchors in China, and this number is still increasing. What attracts countless Internet-addicted teenagers and girls is not only the social curiosity of revealing their private lives to strangers, but also the dream of wealth with "low threshold and quick money". When planning this topic, our reporter asked many friends around him and found that even if they did not actively participate in the live broadcast, they had long recognized the reality that their lives had been "invaded" by live broadcasts. A friend said, "My colleague did a live broadcast for his friend's birthday. Because the boy was more handsome, he received a reward of 200 yuan that night." And this may be the most inconspicuous of the countless examples of profit from live broadcasts. More Internet celebrities seem to be able to easily earn over 10,000 yuan a month by just talking on the mobile live broadcast platform, and enjoy being watched by thousands of people. Even the aura of the protagonist with hundreds of thousands of people watching.

Compared with pictures and videos, the display effect of live broadcast is more timely and intuitive, and it is gradually becoming the largest birthplace and gathering place for folk experts and Internet celebrities. With the emergence of a variety of live broadcast apps, we seem to have entered an era of universal live broadcast. A smartphone and the Internet can support a show, and the anchor may be everywhere around us. Reporters watched from different live broadcast platforms and found that in addition to traditional game live broadcasts, amateur shows also include singing, dancing, chatting, eating, meeting friends, sleeping and other trivial matters in life. Those humble amateurs transform themselves in their own space and show off their eloquence; those otakus who call themselves diaosi also silently give crazy rewards to their favorite anchors on the live broadcast platform. In these various software, flowers, luxury cars, and yachts must be recharged before they can be given away. In the end, the realization of the gifts has brought huge returns to the broadcasters. Live broadcasting is gradually becoming a new social method and media communication form. Douyu, which started out as a game live broadcaster, is the "big brother" in the live broadcast industry. Currently, it has more than 1,700 signed anchors. The live broadcast room content categories include games, entertainment, sports, variety shows, music, education, humanities and other live broadcast contents. At the same time, the boundaries of privacy are constantly being stretched to the bottom line of social morality. Countless people are trapped in the whirlpool of live broadcasts by watching strange things, following the lives of strangers, and prying into privacy to comfort their loneliness.

The temptation of benefits

Can you make money just by chatting?

Wang Xiaopeng is a disabled live broadcaster of League of Legends signed by Douyu, and is known as the "Brother Without Hands".

He told reporters that because of his disability, he experienced too many cold looks and ridicule, and it was not until Douyu that he found a platform for his performance. "Being an anchor has made me slowly face myself. It not only solves my life problems, but also likes the feeling of bragging to the audience." He said that he hopes that his future income can be "a million a month."

Cod Xiong is a graduate student at Guangzhou University. She has been a radio anchor on YY since 2012. Currently, she is a well-known and popular anchor on the YY platform, with a monthly income of 4.5 million.

Tianyou is also an anchor on YY. He came to work at the age of 16 from Liaoning. He only has a junior high school education. He currently has more than 10 million fans on YY, with 1.2 million fans online every day. Watch him live. He is undoubtedly an inspirational model for the "diaosi community" who follow him.

There are many people like Wang Xiaopeng and Gu Xiong who have become "winners in life" through live broadcasts.

"Second Sister Alice" is a popular anchor of Yingke, another popular live broadcast software. Her style is that of a home DJ. She currently has nearly 800,000 fans and 50 million movie tickets. . According to the reporter's observation, in the list of her fans' movie ticket contributions, the current highest personal record is more than 11 million. According to Yingke's conversion ratio of 32:1, this fan has paid more than 300,000 yuan for her. , so arrogant that it’s staggering. Although many anchors express inconvenience to disclose their income due to their contract with the platform, some industry insiders have calculated that the monthly income of many popular anchors can reach hundreds of thousands or even millions.

These enviable stories are not only inspirational, but also bloody and unbearable. Our reporter once watched Shi Yang’s live broadcast. This former Internet celebrity with a background in the draft was "high-energy" throughout the live broadcast. He would start fighting with genital words at any time. When faced with netizens who criticized him, he would greet the other person's parents at all times, and repeatedly asked netizens for help during the process. Gifts, broadcast your Alipay account repeatedly.

It is reported that from YY to now Yingke and Xiandanjia, he has opened up a new way to make money as an online store owner. He earned 10,000 yuan in live streaming of swallowing bananas.

The story of realizing wealth ideals is very tempting, and it is precisely this kind of profit drive that attracts more people to the live broadcast platform. But more people who are just curious to give it a try do not find that money is so easy to make. Xiaojie, who is engaged in the film and television drama promotion industry, has a good appearance and an outgoing personality. He told reporters that he used to do live broadcasts at Inke, but later gave up, "Because no one watched and he had no talent, it was easy to be short-lived."

Internet celebrity competition is fierce

Interconnected interest chains

After experiencing several major live broadcast software, the same "Internet celebrity face" is still the deepest impression left on reporters. The barbaric growth of mobile live broadcasts is the "best era" for a large number of Internet celebrities. They showed off in front of the mobile phone camera with beauty function and found an excellent show venue. Some of these anchors are "socialites" who have been around for many years, and some are newcomers who are just starting out.

Precisely because Internet celebrities have such profit capital, many companies have seen the unlimited business opportunities and have begun to focus on signing contracts, training, and continuously input them to the live broadcast platform. "I am Lingdandan" is a school student. She emphasizes that she has natural characteristics that are purely natural and not artificial. After being signed by a brokerage company, she does live broadcasts on the Longzhu platform. In addition to the basic salary, she also earns additional income during live broadcasts and The platform party and the brokerage company share the share. According to her, "Most anchors are promoted to live broadcast platforms by brokerage companies. Some small platforms have relatively small budgets and have more direct connections with anchors." She said that even if they are signed anchors, they usually have to get the top spot on the homepage. The anchor needs to apply to the company for the top request, "Then the company arranges the top through the registration order, but the chance of being pinned is also very small." Under the attractive commercial interests, commercial capital in various chains is also ready to move, and there are screenwriters in the industry According to reporters, they have received orders from certain brokerage companies. “The brand found the brokerage company, and we wrote a script for their internet celebrity live broadcast, with the brand’s products exposed in the middle.”

Tianyou is currently cooperating with YY in his own company, with the purpose of cultivating anchors like him and wanting to replicate his own success. “Usually there is a dedicated person to guide them on how to live broadcast and how to call Mai. I will guide them. I just want to help more people who have the same dreams as me and help more grassroots realize their dreams.

"Faced with the competition among anchors, Tianyou said bluntly that there are many overt and covert fights on the live broadcast platform, "Some of them are jealous of me, and anchors with competitive relationships will come to smear me. They are very dark and insidious in secret, such as spreading rumors about my scandals. Many of them are. It’s those things that I don’t have a good time responding to. ”

Relying on the Internet but trapped in the online world.

Popular anchors will sign with the company and receive both commission and basic salary, so that their income is guaranteed to a certain extent. In addition, there are Specialized training institutions train anchors on how to attract attention. Nowadays, there are more and more anchors. Anyone can anchor after passing the program. However, to be a good anchor is not just about showing off your cuteness, but also about your personality.