Nature of risk

The nature of the risk includes (? Objectivity, universality, damage and measurability of risk). ?

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How to deal with risks is as follows:

According to the different sources of risk, it can be divided into external risk and internal risk.

(1) External risks of enterprises, including: customer risk, competitor risk, political environmental risk, legal environmental risk, economic environmental risk, etc.

(2) Internal risks of the enterprise, including product risks, marketing risks, financial risks, personnel risks, organizational and management risks, etc.

Specifically, the following measures can be taken to minimize risks:

1, reducing avoidable risks.

When an enterprise finds that engaging in an activity will involve too much risk, it can decide to reduce or give up the activity to reduce or even completely avoid the risk. There are two ways to avoid risks: one is to completely refuse to take risks, and the other is to give up the original risks. However, the applicability of this method is limited.

First of all, avoiding risks will make enterprises lose the benefits they can get from risks; Secondly, the method of avoiding risks is sometimes not feasible; Third, avoiding one risk may lead to another, for example, an enterprise replaces air transportation with railway transportation.

Step 2 spread the risk

Diversification of risks means that enterprises adopt diversified management, investment and financing strategies to attract multiple suppliers and win over multiple customers, so as to achieve the purpose of diversifying various risks of enterprises. People often say that "don't put all your eggs in one basket" is the principle of risk diversification.

Diversification of risk is to reduce the fluctuation of risk loss by increasing the number of risk units. In this way, on the one hand, enterprises can accurately predict risk losses, on the other hand, they can reduce the funds needed to prevent insurance losses. However, in real economic life, under the circumstances of insufficient market demand and increasingly fierce competition, many enterprises have adopted a variety of business strategies. As a result, not as expected at first, more enterprises are in trouble.

It should be pointed out that although diversification strategy has advantages, diversification requires higher comprehensive ability of enterprises. For some enterprises in China, the products formed for various reasons are single and convergent, and the conditions for diversified operations are not yet available. Therefore, general enterprises should use this strategy cautiously, even if they choose this strategy, they should also focus on their own advantages and combine the resource conditions of enterprises.