Buy a house number, those tricky xiaobian want to talk to you.

"We are now in the numbering stage, and we don't know when it will open. We can't say the opening price yet. You can pay a deposit first, we have already arranged a lot of numbers now. " This sentence of the salesperson has almost become the most frequent "opening remarks" in the sales offices of the property market in the past two years. In the case that the opening time and price are to be determined, buyers are required to pay sincerity money in advance to participate in the queue, and only by queuing can they have the opportunity to choose a house at the opening.

"Paying sincere money" and the spectacular scene of thousands of people "queuing" have become the necessary procedures for buying a house in Beijing in recent years. Today, let Bian Xiao slap your house number.

Buying a house is a marketing strategy for developers, giving buyers the illusion that the house is selling well. In other words, when buying a house, you have to queue up at the developer to get the number. With this number, you are eligible to buy their house.

Before this subscription method appeared, the subscription of existing houses and prospective existing houses generally adopted the original method of first come, first served. For consumers, they can make choices without interference. There is no time limit for choosing a house. After repeated comparison, there will naturally be fewer disputes when handing over the house. For developers, this method hardly uses incentive mechanism and publicity strategy, and the cycle of selling houses is relatively long.

Paihao first appeared in the subscription of affordable housing. Affordable housing is cheap, the demand is large, and you have to queue up to buy a house. Recently, there has been a phenomenon of queuing to buy a house three days in advance in Beijing, and it is nothing new to hire migrant workers to queue up. At present, many properties have adopted the subscription method of queuing number. Waiting in line to "grab" the house will give consumers an illusion that demand exceeds supply, thus prompting consumers to choose as soon as possible.

At present, most of the forms of lottery are divided into paying a prescribed amount of sincerity money in a designated bank. Then take the deposit slip to go through the subscription procedures and wait for the opening.

Because the developer will give the owner a subscription number at the subscription stage, it is usually called "ranking number". Developers often issue various subscription cards, such as "Youhuo Card". At present, most real estate projects require bank deposits in designated banks, and the amount basically ranges from 20,000 to 65,438+10,000. The maximum amount of gold cards launched by a project is 300,000 yuan. While requiring buyers to pay a deposit to have a chance to choose a house, developers have also designed many "preferential policies", such as the form of "20,000 to 30,000", which is the most common. This kind of discount means that if the purchaser is selected at the time of lottery, the deposit paid can directly offset the house payment. If a deposit of 20,000 yuan is paid, it can be converted into 30,000 yuan under such preferential conditions.

The more common subscription method is to rank the number first and then shake the number. If the room number of a certain apartment or floor is limited, a part will be randomly selected from the consumers who have paid the deposit. This marketing method stimulates consumers with competition mechanism. No, there are so many people waiting behind.

Case:

2065438+In May, 2005, Mr. Zhong took a fancy to an ordinary house with real estate, and paid the allocation fee of 10000 yuan, intending to buy a house on the 4th floor. At that time, the sales staff told the project to open in half a month, and waited for one and a half months before announcing the opening of the project. When my friend arrived hopefully, he was told that the house price had risen by 200 yuan per square meter, although the house on the sixth floor had been sold out, leaving only a big jump floor.

The sales office told him that if he was not satisfied, he could refund the queuing fee. His friend had no choice but to get back 1 0,000 yuan and left angrily. What puzzles friends all the time is, how can the house price be so much higher at the opening than when waiting in line? At the time of numbering, the sales office also said that those in the front row can give priority to housing selection. The number of friends 10 is high, but there is only one leap in the end. Is the developer too dishonest? Later, according to informed sources, there are too many tricks between the number and the opening.

Tricky, raising house prices in the name of ranking numbers

An industry insider who has been asking for a long time said that this situation actually exists in many real estates. The queue time is long. If the market responds enthusiastically and more and more people queue up, developers can take the opportunity to raise housing prices. In the current hot real estate background, buyers often follow the trend or have a fever, rather than rational purchase. Even if developers raise housing prices, buyers will accept them for fear of rising housing prices. In order to arouse the appetite of buyers, some developers even deliberately extend the opening time after obtaining the qualification of pre-sale housing, which is mostly to pave the way for raising housing prices.

Maoni No.2 raised funds in disguise in the name of ranking.

Mr. Zhong learned from the sales office that they have been developing more than 300 houses, but more than 400 houses have been allocated, and the number allocation fee is 5,000 yuan. Asked what to do with customers who pay the queuing fee but don't buy a house, people disdainfully said that they don't have to buy it after paying the money, just refund the queuing fee.

This is obviously how Mr. Zhong was sent away. Obviously, the losers are property buyers, and their queuing fees are not only paid in vain, but also raised by developers in disguise. Some developers charge the so-called queuing fee in the name of the queuing number without obtaining the pre-sale permit. Even if the pre-sale permit is obtained, the queuing time is still extended, resulting in loss of credibility and failure to fulfill the queuing promise with the buyers.

A legal person, she said that there is no relevant regulation on the number of houses in the law. But one thing is very clear, that is, the number is not pre-sale, but a unilateral purchase commitment made by developers who want to buy a house. Before the opening, the developer will raise the house price or resell the house to others at will, without any responsibility, except for returning the queuing fee to the buyers.

For developers, numbering is obviously beneficial, because they have great maneuverability and flexibility from numbering to opening. Therefore, I suggest that you understand the integrity of the developer before buying a house, or sign a detailed number contract to ensure that your interests will not be damaged.

(The above answers were published on 2015-12-19. Please refer to the actual situation for the current purchase policy. )

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