Selling well depends on feelings? Explore the unpleasant experience of store red flag H9

Talking about the domestic luxury car red flag H9, I teased my friend: "If you shoot domestic 007, Bond's car is probably the red flag H9".

A progressive scholar should get new evaluation of his achievements from time to time.

Three years ago, when it came to Red Flag, everyone thought it was a dying domestic brand. When independent brands such as Geely, Changan, BYD and Great Wall were popular, the sales of Red Flag were almost frozen. Even at the auto show, the red flag booth is particularly deserted. Hongqi officially announced recently that the sales volume of 10 was 23,000 vehicles, and the total sales volume of 1- 10 was153,000 vehicles. Today's red flag is very different from that of three years ago.

The overall sales volume of Hongqi in September was ahead of Volvo and Lexus among luxury brands, and its flagship car, Hongqi H9, has also achieved good results since its listing in August this year. In September, Hongqi H9 sold 2,270 vehicles, second only to Cadillac CT6, and played a territory in the high-end car market monopolized by joint venture brands.

The Red Flag H9*** has two kinds of displacement, 2.0T and 3.0t. The 2.0T is a 252-horsepower light hybrid vehicle with three configurations. The 3.0T adopts V6 supercharged engine, with horsepower of 283 HP and two configurations. The lowest price of bare cars of 2.0T models is nearly 365,438+0,000, while the prices of 3.0T models are 459,800 and 539,800 respectively. In the past, domestic cars could be sold at this price, and it was unimaginable to sell more than 2,000 cars a month.

Seeing is believing

In order to really feel the red flag H9, I went to the 4S shop of the red flag these days. The location of this store is inconspicuous and the storefront area is not large. However, the sales revealed to me that only one car, Hongqi H9, in the store can go about 10 in a month. It seems that the popularity of this car is still very high.

These two models in the exhibition hall are 2.0T mid-range models, that is, the exclusive version of Zhilianqi. The bare car price is 329,800, and the sales consultant said that the actual landing price is more than 380,000.

I'm still a little surprised to hear this landing price. Less than 330,000 cars, plus 10% purchase tax, plus continuous 1 10,000 insurance, are only over 40,000, but over 370,000, and the rest of the expenses are miscellaneous. What about the extra ten thousand dollars? It seems that there are still many routines in 4S shops.

In terms of fuel consumption, the Ministry of Industry and Information Technology consumes 7. 1L per 100 kilometers, and the sales consultant said that the actual urban fuel consumption is a little more than 8. Hearing this also makes me want to laugh a little. An administrative vehicle with a length of more than 5. 1 meter and a weight of about 1.9 tons only consumes more than 8 liters in the urban area. I can't believe it anyway.

The actual look and feel of the exterior and interior is no different from the pictures on the Internet. It is better to take a progressive car, which has almost no odor and is better than some luxury brands.

The trunk volume of Hongqi H9 is 370L, and the book data is relatively general. Opening the trunk at the scene felt not deep enough and the space was narrow. However, the sales staff have responded to this for a long time, clearly indicating that Hongqi H9 is a car with commercial and administrative attributes, and the target usage scenario "does not emphasize the load", which I deeply agree with. After all, LaVida's trunk volume has reached 5 10L. It is estimated that users who drive the red flag H9 have secretaries to help them carry their bags, and they don't need to pull their own luggage like LaVida owners.

In the exhibition hall, I simply looked at the configuration of the exclusive version of the 2.0T Zhilian flag, and it landed more than 380,000. Even if there is no electric suction door and automatic parking, the Bluetooth key of the mobile phone is not given, and there is no automatic far and near light. HUD needs to be optional. A little unkind. The consequence of not having an electric suction door is that the door may be too heavy. I closed the door twice because I didn't close it enough, which was a bit embarrassing.

However, in other respects, the Red Flag H9 configuration is OK, with a full set of active safety, panoramic sunroof, 12 speaker BOSE audio, front heating and ventilation, wireless charging, NAPPA leather seat, and the chassis is also a double wishbone+trapezoidal independent rear suspension stabilizer. Compared with the joint venture luxury car at the same price, the configuration is still very kind. ?

Let's talk about it finally.

According to the sales consultant, many buyers of Hongqi H9 are joint venture luxury car owners, and some young people originally planned to buy joint venture luxury cars and chose Hongqi H9 instead. In addition to brand factors and product strength factors, he also does not shy away from the emotional factors of Red Flag H9. But I think it is understandable to have feelings. You can have German feelings, American feelings, Japanese feelings, and of course you can have your own feelings. It's just a short shopping experience, but it's not pleasant. In order to truly become a domestic first-line luxury car brand comparable to BBA, Hongqi should not only have excellent product strength, but also keep up with high standards in the experience presented to consumers in sales and service. At least the sales consultant can't come with his mouth open ... for example, the trunk is small, and he can make a more frank speech. For example, in order to provide more spacious seating space, the trunk was sacrificed ... This explanation is more sincere.

Emotional dividend is the innate advantage of Hongqi brand, but emotion is a double-edged sword, which can carry a boat or overturn it. I hope that Hongqi can calm down in front of the hot sales results and do every detail in a down-to-earth manner in order to walk steadily and live up to the expectations of Chinese people.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.